Experience

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  Beyond Marketing Agency

  • Cairo, Egypt

  • Account Manager & Marketing Team Lead

    • Oct 2023 - Present
    • Cairo, Egypt

    - Serve as the lead point of contact for client accounts.- Managing the client relationship through effective communication, problem solving, and responding to requests. - Taking client communication briefs and, leading the project from ideation to on ground execution Developing projects’ presentations, quotations, and reports.- Negotiate contracts and close agreements to maximize profits.- Identifying ways to grow client accounts through new business opportunities.

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  DAL Food

  • Sudan
  • Food & Beverages
  • 700 & Above Employee

  • Senior Brand Manager

    • Apr 2022 - Apr 2023

    - Develop and maintain marketing and sales programs that contribute to brands growth and profit objectives.- Drive brand positioning, equity, distribution, revenue, competitiveness, and profitability.- Develop annual marketing plans including strategies and tactics.- Create and execute consumer and business programs to achieve marketing plan objectives.- Implement consumer/trade/competitor research programs to enable accurate tracking of market/brand dynamics into brand/category strategy formulation.- Projects management (product launches and innovations).- Manage brand financials/P&L to ensure brand profitability is maximised.

  • Brand Manager

    • Mar 2018 - Apr 2022

    - Develop and implement consumer/trade/competitor research programs to enable accurate tracking of market/brand dynamics as input into brand/category strategy formulation- Develop 3 year strategic plan and annual brand plans with clearly defined objectives, strategies, and action plans to deliver the portfolio volume , contribution and market share growth targets- Develop, implement and monitor marketing programs as outlined in the annual brand plan (ATL/BTL) within agreed costs and timings to assist in achievement of volume and market share targets.- Develop a strategic brand architect statement that clearly defines the core brand values, essence and proposition in consumer terms which forms the basis of all future marketing activities/programs- Prepare, monitor and control the annual portfolio marketing budget to ensure that expenditure is in line with the agreed brand plan- Full understanding of brand financials/P&L to ensure brand profitability is maximised- Develop, launch and establish new brands/products to meet the requirements of the product portfolio mix.

  • Assistant Brand Manager

    • Apr 2015 - Mar 2018

    - Participate in consumer/trade/competitor research data in identifying issues, opportunities as well as tracking brand health and recommended remedial actions for brands/categories.- Assist into the development of strategic plan and annual brand plans by bringing in brand and category insights based on solid facts from consumers, trade and brand.- Drive the implementation and monitoring of marketing activities as outlined in the annual brand plan (ATL/BTL) within agreed costs and timings to assist in achievement of volume, profit and market share targets.- Accountable for the development and efficient deployment of brand annual marketing budget to ensure that expenditure is in line with the agreed brand plan.- Assist in the development of short and long term brand(s) gross margin plans and ensure delivery of the same through cross functional business teams in the specific brand(s).- Lead the brand innovation program, geared at building value for the business by competitively exploiting new opportunities that not only meet consumer needs but that are also aligned with the business overall strategy and thereby build sustainable long term value.

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  Bayrony Group

  • Khartoum State, Sudan

  • Marketing Consultant

    • Nov 2021 - Apr 2023
    • Khartoum State, Sudan

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  Bavarian Auto Sudan (BMW)

  • Marketing Section Head

    • Apr 2014 - Mar 2015

    - Develop annual marketing plans including strategies and tactics.- Planned and executed marketing plan and business development activities tosupport four brands (BMW, Brilliance, Mahindra & Great Wall).- Build marketing budgets for the smooth operation of marketing campaigns.- Prepare social media marketing campaigns and strategize them such that they align with the business objectives.- Create and monitor an advertisement on various platform keeping the business vision aligned.- Ensure that the digital material, promotional material, marketing campaign strategy are updated on a regular basis.- Prepare monthly marketing budget. - Identify opportunities to reach new market segments and expand market share.

  • Marketing Coordinator

    • Dec 2011 - Mar 2014

    - Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.- Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating iteneraries, and ordering marketing collateral.- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.- Create, proofread, and edit copy for various marketing channels, ensuring consistent voiceAssist with developing and managing content and social media marketing programs, including blogs and public relations efforts.- Evaluate and monitor campaign performance on an ongoing basis by analysing key metrics and creating comprehensive reports.- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.- Conduct market research and identify trends.

• 

  Oriflame Cosmetics

  • Khartoum State, Sudan

  • Customer Service Specialist

    • Jun 2007 - Sep 2007
    • Khartoum State, Sudan

    Worked during different periods of time during university | [June - Sept 2007] [October - Nov 2008][October - Nov 2009] [April - May 2010] [Sep- Oct 2010]- Handled day-to-day customer related services, including data entry.- Coordinated delivery of products from the warehouse to customers.- Respond promptly to customer inquiries.- Participation in organizing events, including dinners and conferences for visiting partners. Training Program in all Departments [Sep - Oct 2010]- Provided administrative assistance to the Finance, Sales, Marketing and IT departments.- Received training in general sales, finance and management strategies and practices.