Experience

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  Alpen Capital

  • United Arab Emirates
  • Investment Banking
  • 1 - 100 Employee

  • Assistant Vice President

    • Mar 2024 - Present

    Corporate Communications & MarketingResponsible for executing internal & external communication campaigns as well as rolling out content for all digital and print marketing mediums.Responsible for media interactions and copywriting press releases, interviews and award submissions like Superbrands, World Finance 100, Euromoney and CSR Arabia Label won by Alpen Capital.Developing creatives and omni channel content for all communication channels. Using CRMs like Dynamics365 and Stoneshot to maintain the database and send invites, client emails and announcements.Implementing SEO to increase visibility and identify target audience. Create specific content to engage with prospective clients through online communication channels. Designed and launched Alpen Capital and Alpen Asset Advisors’ websites, LinkedIn pages as well as intranet portals on a customized CMS.Employee Engagement & Events Formulated the firms CSR policy and responsible for planning and organizing all CSR initiatives in partnership with NPO’s like Dubai Cares, Al Noor, EEG, Red Crescent, UNICEF and consulates. Developing internal communication campaigns for EE activities like DFC 30X30, Wellness Week, Sustainability Week, Pink Day, Kids@Work Day, etc.Editor of the monthly employee newsletter and responsible for the content and maintenance of the intranet portal in collaboration with the provider.Conceptualized hosting webinars for the launch of industry reports significantly impacting the firms PR valueOrganizing events and managing all aspects including partnerships, branding, invites and venue requirements. Industry Research & Business DevelopmentWorking on industry reports, reviewing data sources, forecast models and drafts, coordinating with research providers and organizing report launches including media releases and interactions. Managing all interactions with our strategic business partner IMAP,which has a presence in 44 countries to generate transactions.

  • Corporate Affairs

    • Aug 2016 - Mar 2024

  • Executive Manager to the Chairman

    • Mar 2013 - Aug 2016

    Served as the administrative and functional point person for the Executive Chairman and CEO’s corporate, community, and personal matters to ensure smooth functioning of activities and processes in multiple lines of business across different locations. Few highlights of my profile include: Orchestrating all factors, including managing calendar, scheduling meetings and arrangements for the Chairman as well as extend support to business partners, senior staff and clients.Independently preparing correspondences and copywriting organizational announcements on behalf of the Chairman. Preparing pitch presentations, engagement letters and client onboarding compliance files as per DFSA regulations.Organizing weekly update meetings and coordinating with all department heads across locations to prepare MIS reports for the Chairman.Rendering superior level expertise to apply and prepare visa applications, controlling travels arrangements, including ticketing, hotel booking and developing itinerary.

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  Creative Shelf

  • Dubai

  • Executive Assistant

    • Mar 2010 - Dec 2012
    • Dubai

    In addition to fulfilling the duties of an Executive Assistant, significantly contributed towards standardizing Marketing and HR policies and procedures for this interior designing and fit-out firm’s new branch. Few highlights of my profile include: Preparing and managing the design, content, and production of all marketing documents including corporate brochure, presentations and standardized communications to share with prospective clients. Streamlined the database management system for clients, suppliers and contractors to ensure availability of data at the click of a button. Developed communication plans to create brand awareness by announcing projects and sending seasonal greetings. Organizing employee engagement activities like surveys, trainings, team building activities, off sites and celebratory lunches. Proficiently utilizing the Google suite tool for organizing the MD’s calendar as well as scheduling reminders for visa, passport, and labor card renewals.

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  Wipro Technologies

  • Hyderabad

  • Test Engineer

    • Mar 2008 - Aug 2009
    • Hyderabad

    Worked with international clients like Johnson & Jonhson, Convergys and Texas Instruments. Few highlights of my profile include: Supervising the SAP HR testing programme for the language roll out project of Johnson and Johnson. Overseeing daily and weekly test report for the on-site manager through engaging with team lead to show the comparison of test results with test objectives.Communicating with the development team for delivering technical support to attain core requirement, resulting in achieving the overall assigned objectives of the project. Spearheading test plan development, test specification document development, and testing strategies for describing the testing scope and activities, as well as providing guidance and template material.