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Royston Teo profile image

Royston Teo

Chief Digital Officer at ADK Connect Singapore Pte. Ltd.
Intro Book
Seasoned digital marketing leader with extensive experience in driving marketing performance and analytics.
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Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Chinese Limited working proficiency
Skills
  • Digital Marketing
  • Online Advertising
  • Seo
  • E Commerce
  • Html
  • Show all
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Bio

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Royston Teo is a seasoned digital marketing professional with extensive experience in driving marketing performance and analytics. He has held various leadership positions in top agencies, including Chief Digital Officer at ADK Connect Singapore Pte. Ltd. and Digital Business Director at Publicis Singapore. With a strong educational background from the National University of Singapore, Royston has co-founded and led award-winning digital marketing agencies, including iNEO Solutions Singapore Pte Ltd. He is also a certified HubSpot Inbound Marketing expert.

Credentials

  • HubSpot Inbound Marketing Badge
    The ADBL (Academy of Digital Business Leaders)
    Feb, 2016
    - Apr, 2026

Experience

  • ADK Connect Singapore Pte. Ltd.
    • Singapore
    • Chief Digital Officer
      • Feb 2021 - Dec 2023
      • Singapore

  • FALCON Agency
    • Singapore
    • Head Of Marketing
      • Jul 2016 - Feb 2021
      • Singapore

      I lead the team in driving marketing performance and analytics.We focus on results that matter for our clients.This starts with proper insights and analysis, a sound plan of approach and targeting, and tracking and data that guides us in the right direction.

  • Nurun Singapore
    • Singapore
    • Analytics Director
      • May 2015 - Jun 2016
      • Singapore

      The agency's evangelist for utilizing data as a creative solution and harnessing the use of data in insights and performance tracking.

  • Publicis Singapore
    • Digital Business Director
      • May 2014 - Jun 2016

  • BNI, Crescendo
    • Singapore
    • Various posts, including 2x President
      • 2006 - Apr 2014
      • Singapore

      Participated in this business networking group of like-minded individuals. Part of the leadership team for several terms, including 2 terms as President. Twice awarded Singapore BNI Chapter of the year and enjoyed the challenges and contributions in building and maintaining a business networking group through its ups and downs and up again journey.

  • INEO Solutions Singapore Pte Ltd
    • Singapore
    • Chief Operating Officer
      • Jun 2003 - Apr 2014
      • Singapore

      I co-founded iNEO and was thankful to grow it to an award-winning Digital Marketing Agency that led the rise of social media marketing for our clients like Scoot, Trend Micro, and BreadTalk in the 2010s. Most proud of our 23-strong team that grew with us and showed what a collective pursuit of excellence can lead us to.

Education

  • 1999 - 2003
    National University of Singapore
    Bachelor's degree, ELECTRICAL

Suggested Services

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Industry Focus. “Advertising Services”

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