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Roy Nafshi is a seasoned product manager and financial expert with 20+ years of experience in the tech industry. He has a strong background in financial management, marketing strategy, and product management, with a proven track record of driving business growth and improving operational efficiency. He has held leadership positions at top companies such as ASUS, Lenovo, and Sony, and has a Master's degree in Business Administration from IDC Herzliya.

Experience

  • ASUS
    • Israel
    • Product Manager
      • Dec 2014 - Present
      • Israel

      [Major achievement] • Enhanced and implemented business operation procedures, including competition monitoring, product planning, partner relationship, channel development, logistics management.Improvement successful experiences replication, across local branch, Pivot role with company head office.• Responsible for over 100M. USD annually business and grew PC business by 250% in 5 years.helped to deliver duplicated market share grow from 15% to over 40%.[Process Improvement]• Responsible for country P&L, deploying targets across channels and accounts. Control-develop results.• Ensured the quality of business development processes for consumer markets respectively.• Coordinated internally with different departments, such as Product Sales, Sales activity, Channel management, Retail, Demand Fulfillment, Marketing, Customer relations, Legal and Finance.[Product & Price Management]• Identified PC market demands and team-worked to have right products in the right time and position.• Ensured sufficient resources to execute Go-to-Market strategies to extend business success.• Coordination campaigns with vendors like Intel, Amd, Microsoft, Google to develop business resources.• Using Data analyst, Channels Tactics. E-commerce, Large data, Excel AI, Web Scarping.

  • Lenovo
    • Petach Tikva, Israel
    • 4P Sale Manager
      • Jun 2008 - 2013
      • Petach Tikva, Israel

      In charge of the commercial notebook in the Israeli market. Through a series of strategic decision, The market share had grown from 20% to 30% in the 5y period, which was the historical highest.Collaborating closely with HQ team to innovate lineup planning.Managing the entire product line life cycle from strategic & tactical activities- Specifying market requirements for current and future products through conducting market research supported by ongoing visits to customers& non-customers and market data analysis- Determining product pricing by utilizing market research data; anticipating market change dynamics- Managing the whole supply chain from forecast to dealer’s inventory, and facilitating inventory turnover and product availability by reviewing and adjusting inventory levels- Developing and implementing a company-wide go-to-market plan, works cross department process.

  • Sony - Isfar
    • Tel Aviv, Israel
    • Economist
      • Mar 2006 - Mar 2008
      • Tel Aviv, Israel

      • Finance analysts, profitability calculations, pricing management• OEM Product manager “white goods” – 2nd role., stock pricing management.• Control sales commissions setting process, trucking, report.• New BI software definition, implementation, and educate for all functions in company.

Education

  • 2011 - 2012
    IDC Herzliya
    Master of Business Administration (MBA), Business and Personal/Financial Services Marketing Operations
  • 2002 - 2005
    University of Haifa
    BA, Business/Managerial Economics

Suggested Services

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Industry Focus. “Computer Hardware Manufacturing”

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