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Roy Lefrans is a seasoned marketing professional with 20+ years of experience in planning, development, and implementation of marketing strategies. He has worked in various roles, including Head of Marketing, Digital Marketing & Brand Activation Manager, National Sales Manager, Marketing Analyst & System Development Manager, and Private Teacher. He holds a Bachelor's degree in Industrial Engineering from Universitas 17 Agustus 1945 Surabaya.

Experience

    • Indonesia
    • Manufacturing
    • 200 - 300 Employee
    • Head of Marketing
      • Aug 2013 - Present

      Responsible for planning, development & implementation of all the organization’s marketing strategies both external & internal. Oversees development & implementation of support material & service for chapters in the area of marketing. Directs the efforts of the marketing staff & coordinates at the strategic & tactical levels with the other functions of the organization & materials.

    • Digital Marketing & Brand Activation Manager
      • Nov 2012 - Aug 2013

      Responsible for developing & executing strategy for social media & digital marketing efforts; To have an impact on the brand through progressive marketing strategies accross all media & give trust between customer & brand by brand activation; Responsible for developing & executing strategy & creative ideas for brand activation to build an emotional connection between cunsomers & brand

  • Melodia Musik
    • Jl. Sultan Iskandar Muda 15B, Arteri Pondok Indah, Jakarta Selatan
    • National Sales Manager
      • Sep 2007 - Nov 2012
      • Jl. Sultan Iskandar Muda 15B, Arteri Pondok Indah, Jakarta Selatan

      Develop a business plan & sales strategy; Responsible for the company sales goal & profitability; Reach the sales target from principal; Handle important sales deal; Responsible for the performance & development of the sales department; Control the expenses to meet budget guidelines; Responsible for stock

  • PT Fuboru Indonesia
    • Factory & Head Office = Surabaya; Marketing Office = Jakarta
    • Marketing Analyst & System Development Manager
      • Apr 2005 - Sep 2007
      • Factory & Head Office = Surabaya; Marketing Office = Jakarta

      Responsible for sales report & customer database (manage, analyze & review); Develop the marketing research division; Propose the marketing strategy; Develop The Distribution Department's SOP based on ISO 9001:2000 & ACCPAC - ERP Software; Responsible for stock to all branch office (availability, ordering & stock aging)

  • PT Semesta Eltrindo Pura
    • Factory & Head Office = Gresik; Marketing Office = Jakarta
    • QA & QC Manager
      • Feb 2003 - Mar 2005
      • Factory & Head Office = Gresik; Marketing Office = Jakarta

      Improve the factory & the facilities of production layout; Improve the main & the branch warehouse layout; Develop The System Operating Procedure based on SPM (Sistem Pengendalian Mutu) & ISO 9001:2000 standard; Responsible for all production process; Responsible for input & output quality

    • Private Teacher
      • Apr 1998 - Aug 2004
      • Surabaya

      Private teacher of High School (Maths, Physic & Chemistry)

  • PT Metrowealth Indonesia
    • WTC Building, Jl. Pemuda 26-31, Surabaya
    • Sales Executive
      • May 1999 - Jan 2001
      • WTC Building, Jl. Pemuda 26-31, Surabaya

      Responsible for sales target achievement (personal & team); Maintain the customer relationship; Conduct market research of product selling

Education

  • 2000 - 2004
    Universitas 17 Agustus 1945 Surabaya
    Bachelor's degree, Industrial Engineering

Suggested Services

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Industry Focus. “Manufacturing”

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