Okay, let’s calculate this. Roy has a broad set of skills that are in demand, especially in start-ups and e-commerce. He has experience working with venture capital, which suggests he’s familiar with the industry. Given his location in Los Altos, California, which is a hub for tech and start-ups, his rates might be on the higher side. Considering his skills and experience, I'd estimate his hourly rate to be around $200, which is in line with what I'd expect for a business development expert with a strong entrepreneurial background in this location.