Experience

• 

  boompow

  • Cape Town, Western Cape, South Africa

  • Website Designer and Marketer

    • Jun 2023 - Present
    • Cape Town, Western Cape, South Africa

• 

  Enovation | Digital Marketing Agency

  • South Africa
  • Marketing Services
  • 1 - 100 Employee

  • General Manager

    • Jan 2023 - Jun 2023

  • Operations Manager

    • Oct 2022 - Dec 2022

  • Senior Web Developer

    • Apr 2021 - Sep 2022

• 

  Ben Web Design

  • Chief Executive Officer

    • Aug 2018 - Apr 2021

    ● Website design on WordPress● E-commerce shops with WooCommerce● Email marketing● Copywriting● Campaign management● Content strategies● Web graphics● Responsive design● Logos● Brand identity● Product labels● Business cards● Client liaison ● Marketing● Social Media content

• 

  THE VELVET CAKE COMPANY

  • Cape Town Area, South Africa

  • Ecommerce Operations Manager

    • Oct 2017 - Jul 2018
    • Cape Town Area, South Africa

    ● Driving and leading the brand digital and social content strategies● Driving and continuously optimizing the digital marketing plan● Driving, conceptualizing and implementing all digital marketing campaigns● Drive all channels strategy and initiatives in-store & online● Consistently drive key E-commerce objectives & KPIs such as data acquisition, community growth, increaseof conversion rates.● Ensuring all digital marketing initiatives are trackable● Maintaining and updating the website/online shop● Ensuring all projects and campaigns are executed within allocated budget and deadline● Analyzing and reporting on all digital campaigns and promotions● Sourcing of digital content● Managing external consultants and suppliers● Negotiating affiliate marketing strategies and opportunities● Seeking new opportunities and initiatives to drive revenue and brand awareness online● Consumer and digital trends monitoring and reporting● Managing the E-commerce team to ensure all outputs are met● Managing the E-commerce relationship and on-going communication with Merchandise, Operations and the E-commerce contact center

• 

  DEMCiflex SA

  • Brackenfell, Cape Town

  • PA, Sales Manager

    • Jul 2012 - Sep 2017
    • Brackenfell, Cape Town

    • Stock management• Project management• Product development – experience with creating SKUs, 2D technical drawings, cut files (Corel Draw, .ai,CutStudio), catalogue (Excel or downloadable PDFs), product weights, web uploads, pricelists for distributors etc.• Product photography• Implementing structured filing system• Basic bookkeeping• Manage Production Processes• E-commerce website admin and support• Technical support for website and RMA’s/returns• E-commerce data capture and category mapping – manage related products, product reviews, landing pages.• Creating home page banners and graphics• Run sales and promotions• Overall management of front-and-back end of website• Logistics• Generate and capture shipping waybills• Negotiating better rates with couriers and applying for accounts• Generate EAN 13 barcodes for products, and create product labels with barcodes• DTP / Artwork• Generate quotations and invoices for national and international payments via EFT and PayPal• Liaise with national & international distributors and resellers & keep them up to date with new products/prices• Social media marketing and MailChimp newsletters/marketing• Email account setup and support• Experience with international trading and currencies• Creating data sheets for products• Training staff with assembly, new product info, waybills and shipments, production and logistics requirements• Liaise with customers for custom products, process information for production• Responsible for all incoming emails & customer careCreated a website for a sister company on a Wordpress platform: www.domingunlimited.co.za• Logo design• Content• Widgets and plugins• Domain register• Email setup

• 

  Destiny Clothing

  • Long Street, Cape Town

  • Sales Executive, Designer

    • Dec 2011 - Jul 2012
    • Long Street, Cape Town

    • Client liaison• Product selling• Stock control• Clothing and Evening wear design• Marketing• Opening and closing of shop• Stock sourcing

• 

  L'Avenir Couture

  • Durbanville, Cape Town

  • Co-Owner

    • Mar 2011 - Nov 2011
    • Durbanville, Cape Town

    • Bridal and evening wear• Alterations• Designing of ranges• Garment construction• Patternmaking• Fabric sourcing• Client liaison• Promoting and marketing

• 

  Avocado Restaurant

  • Durbanville, Cape Town

  • Waitress

    • Aug 2010 - Mar 2011
    • Durbanville, Cape Town

    • Client liaison• Product selling• Stock control

• 

  Quiksilver

  • Cape Gate, Cape Town

  • Sales Executive

    • Oct 2010 - Dec 2010
    • Cape Gate, Cape Town

    • Product selling• Stock count• Till operations• Banking and admin• Opening and closing of shop

• 

  Albertos Pub & Restaurant

  • Durbanville, Cape Town

  • Waitress/ Barlady

    • Feb 2009 - May 2010
    • Durbanville, Cape Town

    • Client liaison• Product selling• Stock control• Till operations and cashup responsibilities• Closing of shop

• 

  Cattle Baron Tyger Waterfront

  • Bellville, Cape Town

  • Waitress

    • Dec 2005 - Feb 2009
    • Bellville, Cape Town

    • Training of new waiters and waiters of new shops• Client liaison• Product selling