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Roxanna Mcdade is a seasoned digital marketing professional with expertise in SEO, social media, and online marketing. She has 17 years of experience in the field, having worked as an SEO Specialist, Front-end Web Designer, and Copywriter for various companies. Roxanna holds a Bachelor's degree in Chemical Engineering from Arizona State University.

Experience

    • SEO Specialist, Front-end Web Designer, Copywriter
      • Mar 2007 - Present
      • Flagstaff, Arizona

      • 34% Year-over-year ROI directly related to SEO efforts• Responsible for all SEO on-page/off-page optimization• Manage Pay Per Click Advertising (AdWords, Bing)• Create responsive company websites and blogs (HTML5, Bootstrap, .Less/CSS3, Wordpress, Jekyll)• Perform User Testing and Use A/B tests for improving website User Experience • Research and write blog content• Produce email blasts, newsletters, press releases, promotional material, customer correspondence• Continually monitor Google Search Console/Bing Webmaster Tools, SEO Moz• Prepare & present monthly on SEO ResultsWhile in this Position:• Eliminated SEO outsourcing• After Google Panda update in July 2012, worked to improve rankings from 2nd page or worse to first page• Created business plan for sister IT company

  • Flagstaff IT
    • Flagstaff, Arizona Area
    • Web Designer
      • Jun 2011 - Jan 2013
      • Flagstaff, Arizona Area

      • Designed Joomla and Wordpress websites for customers, website maintenance/changes as needed• Developed proposals and timelines• On-page SEO

  • Clear Sky Designs LLC
    • Flagstaff, Arizona
    • Website Designer, Website Design
      • Apr 2006 - Oct 2006
      • Flagstaff, Arizona

      Front-end html web designer.

  • Sunland Asphalt
    • Henderson, NV
    • Marketing Photographer
      • 2003 - 2003
      • Henderson, NV

      Photographed jobs for promotional materials.

  • Huffman Builders West
    • Las Vegas, Nevada
    • Graphic Design / Marketing
      • 2003 - 2003
      • Las Vegas, Nevada

      Graphic Design / Marketing • Designed promotional postcards and letterhead.

    • Chemical Engineer / Research and Development, Electronic Card Assembly and Test (ECAT)
      • Jun 1991 - Jul 1993
      • Austin, Texas

      Implementation of Flip Chip Attach (FCA) technology to Austin site.• Assessed flux materials and processes for patented bump build and chip attach procedures.• Evaluated encapsulant materials• Responsible for development of encapsulation method.• In charge material/chemical procurement and waste handling.• Prepared Environmental Impact Assessment for entire FCA process.Box Assembly Engineer for Implementation of Original Equipment Manufacturing box line• Created line logistics for box assembly.• Ordered equipment and assured compliance with ISO 9000 standards.• Negotiated pricing contracts with primary parts supplier.• Established procedures for and wrote process, training, safety and security documentation.• Determined raw material specifications.Infrared (IR) Reflow Oven Process Engineer• Transferred IR profiling process from engineering to manufacturing.• Published two internal technical papers on the process.Water Soluble Solder Paste Implementation / Assistant Engineer• Planned, scheduled, coordinated qualification experiment on a second source water-soluble solder paste.Manufacturing Rotational Engineer• Spent six months learning the manufacturing environment through direct experience.• Learned operation of all manufacturing equipment.• Established influential relationships with manufacturing managers and operators.• Designed and taught course to managers and lead technical personnel on Critical Process Parameters (CPP) based on my training.• Led task force and implemented solder paste waste reduction program.

  • Intel Corporation
    • Chandler, Arizona
    • Facilities Engineering Intern, Project Engineering Group
      • Apr 1990 - May 1991
      • Chandler, Arizona

      Participated in several projects in ultra pure water purification.• Co-authored paper published in fall, 1990 Sematech Proceedings.• Compared cartridge filter performance.• Analyzed destructive effects of ozone and UV light exposure on piping materials.• Performed ion exchange study on water polishing operation, influencing the purchase of such materials for all company facilities departments.• Wrote several technical papers covering ultra pure water experiments performed.

    • Chemical Engineering Intern, Chlor-pyridines Production Plant
      • Jan 1989 - May 1989
      • Freeport, Texas

      Performed a significant amount of lab experiments for the purposes of eliminating a long-term chemical waste problem. Developed emergency procedures for a problem chlorine pipeline. In charge of plant safety program and activities.

Education

  • Arizona State University
    BS, Chemical Engineering
  • Arizona State University
    Bachelor's degree, Chemical Engineering

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