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Bio

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Roxana Shamsazar is a seasoned packaging designer with extensive experience in creating visually stunning and effective packaging solutions for various industries. With expertise in Adobe Creative Suite, typography, and graphic design, she has worked with top brands such as Dr. Squatch, Disney, and Marvel. Her strong understanding of branding, design principles, and regulatory compliance has earned her recognition in the industry, including a 2024 ADDY Silver Winner award.

Experience

  • Dr. Squatch
    • San Diego, California, United States
    • Packaging Designer
      • Feb 2022 - Present
      • San Diego, California, United States

      • Oversee and execute packaging designs from concept to completion for a wide range of personal care products in the US, Canada, and Europe• Design partnership packaging from ideation to final approvals, working closely with cross-functional teams at partners including Disney, Marvel, Universal, and Warner Bros• Adapt domestic packaging to international markets, ensuring compliance with all regulations and developing alternative layouts as needed• Oversee design of in-store displays for retailers including Walmart, Target, and Costco for cohesive brand representation and impactful self presence• Create style guides and creative briefs to aid other designers for consistent visual quality, style, and detail throughout several product lines• Oversee minimum 20 projects per month, from concept to on-time delivery in domestic, international, DTC, and retail environments• Meet with printers and other vendors for quality checks • Work directly with engineers to create packaging prototypes and retail displays• Conceive, design, and iterate packaging solutions for new products • Act as main point of contact for package development both internally and externally, ensuring on-time and high quality output• Provide constructive feedback via formal design reviews, guiding the team towards achieving excellence across typography, layout, and color choices• Regularly assess and refine design processes and workflows to maximize efficiency and ensure designs work towards organizational goals• Develop comps, dielines, and templates for multiple product lines• Design promotional materials including postcards, flyers, and digital ads• Source assets from partnership asset libraries, ensuring designers are able to effectively develop packaging concepts while staying within partner guidelinesRecognitions and awards• 2024 ADDY Silver Winner: Sales Promotion Packaging - Campaign: Harry Potter• 2024 ADDY Silver Honorable Mention: Sales Promotion Packaging - Campaign: Avengers

  • Venable LLP
    • San Diego, California, United States
    • Graphic Designer
      • Sep 2017 - Feb 2022
      • San Diego, California, United States

      • Established and maintained firm’s visual guidelines to promote brand consistency and recognition through materials including digital and print advertisements, brochures, invitations, publications, and conference signage• Developed consistent Outlook, PowerPoint, and Word templates for partners• Collaborated daily with various internal and external teams including editorial, business development, web team, printers, and photographers• Created and managed library of photos, stock images, and other visual assets

    • Graphic Production Artist
      • Mar 2017 - Feb 2019

      Designed product packaging for Sephora including layouts, accompanying print materials, and print-ready files, following established product line parameters

  • Lidl US
    • Arlington, VA
    • Graphic Production Designer
      • Jan 2017 - Apr 2017
      • Arlington, VA

      • Applied panel artwork to SRPs for products ranging from household items to food products. • Developed 3D pouch and shelf-ready packing trays in Studio Toolkit for store layout model.

  • Schawk!
    • Arlington, VA
    • Graphic Production Designer
      • Sep 2016 - Jan 2017
      • Arlington, VA

      Created packaging, designed panel artwork, and corrected dielines for products ranging from household to food items for Lidl.

    • Freelance Graphic Designer
      • 2013 - Sep 2016

      • hndrd: San Francisco, CA March 2016 Developed logo for new business unit and redesigned two existing logos for more cohesive overall branding.• Bead Bazaar USA Inc: Rockville, MD December 2015 Designed 56 page catalog, including layout and cover art. Developed packaging artwork for 3 items, including patterning and photography.• Custom Orders: Various Locations Ongoing Designed watercolor greeting cards and custom linoleum print sketchbooks and journals.• Bull, Shams-Azar, Larkin & Cohen, PA: Bethesda, MD Ongoing Designed and annually updated complete stationery system including business cards, letterhead, secondary page and envelopes.• Center Valley High School: Center Valley, PA August 2015 Created logo for Center Valley Spartans Basketball team.• MarBen Wine: Bethesda, MD May - August 2015 Designed logo, wine label and packaging for boutique house wine.

  • Bead Bazaar USA Inc
    • Rockville, MD
    • Lead Creative/Designer
      • May 2012 - Dec 2015
      • Rockville, MD

      - Designed 70+ page annual catalog, including layout and cover art.- Coordinated with international manufacturers and translators to produce product instruction sheets in 5 languages.- Developed packaging artwork for all products, including patterning, illustration, photography, and photo editing.- Participated in international trade shows and sales.

  • ACM SIGGRAPH
    • Los Angeles, California
    • Student Volunteer Team Leader
      • Mar 2012 - Aug 2012
      • Los Angeles, California

      Assisted in evaluation for selection of Student Volunteers; lead and organized students with specific venue duties for this annual international computer graphics conference.

  • SW Creatives, LLC
    • Silver Spring, MD
    • Graphic Design Intern
      • May 2011 - Aug 2011
      • Silver Spring, MD

      Revised content/spreads for annual reports, designed cover/interior for conference, designed various program covers, developed financial photo novel and vectorized logos.

  • Bead Bazaar USA Inc
    • Rockville, MD
    • Graphic Design Intern
      • Dec 2010 - Jan 2011
      • Rockville, MD

      Incorporated content for web site, assembled mock-up packaging, designed potential brochure, and designed trade show cards with the in house designer.

Education

  • 2008 - 2012
    The Maryland Institute College of Art
    BFA, Graphic Design, Interaction Design & Art, Practical Theater
  • 2016 - 2016
    General Assembly
    User Experience Design Circuit
  • 2004 - 2008
    Winston Churchill High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Graphic Design”

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