Okay, let’s tackle this. So Roueida has skills in retail, management, marketing, and luxury goods, which are in demand. However, her location in Encinitas, California, is a bit of a outlier for these skills. Typically, professionals with these skills in major cities like New York or Los Angeles might charge higher rates. Considering the average rate for retail and luxury goods professionals in California, I'll estimate around $75 per hour. This is a bit lower than the national average, but given her location, it's a reasonable estimate.