Experience

• 

  Dashing

  • Melbourne, Victoria, Australia

  • Key Account Manager

    • Nov 2023 - Present
    • Melbourne, Victoria, Australia

• 

  OPG Global Solutions

  • Melbourne, Australia

  • VM Account Manager

    • Nov 2018 - Nov 2023
    • Melbourne, Australia

    Working with high profile sports and lifestyle brands to manage the development and execution a number of marketing requirements including monthly campaigns and events/activations. Working with both clients in VM and TM roles as well as a print, production, distribution and installation suppliers to ensure timely delivery and execution of all elements.

• 

  Boardriders

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • National VM and TM Operations Manager ANZ

    • Aug 2016 - Oct 2018

    • Manage the VM design standards and coordination of the Quiksilver, Roxy and DC Shoes Brands in Vertical Retail and Wholesale stores throughout Australia and New Zealand – a $110 Million business. • Leading a team of five regional field VMs and one graphic designer – providing coaching and direction for both seasonal and monthly set ups as well as annual and ongoing performance reviews. • Create seasonal and monthly VM directives across all three brands for both channels, with tiered set up options to suit a range of stores and product offerings.• Lead ANZ Store Development of both new and refurbished stores as well as Key Account concession stores working alongside Global Store Development team to create visually appealing stores from initial design phase through to implementation and project completion.• Develop long term branding solutions inline with Global design standards.• Management of third party VM agency to service Key Department Stores throughout Australia. • Supplier and Contract tender process and ongoing management. • Coordinate development and installation of Seasonal and Long-term brand imagery across Vertical Retail stores alongside the Marketing team. • Develop and manage VM portion of retail strategy to create ‘Best in Class’ VM standards throughout both channels. • SG&A budget forecasting and management.• Creation of space plans of all new and existing stores where needed.• Management of retail events.• Analysis of sales results across both channels and actions created for improved performance.• Create Seasonal Range Release set ups alongside Marketing department that drive the global, local, brand and product focus whilst also delivering on sales objectives.• Development of Seasonal and Promotional P.O.P material inline with both brand and sales objectives.• Intermediate level Adobe Indesign and Photoshop skills.

  • Wholesale Visual Merchandising Manager (ANZ)

    • Nov 2015 - Aug 2016

    • Managed the VM standards and coordination of the Quiksilver, Roxy and DC Shoes Brands across Wholesale stores throughout Australia and New Zealand. • Create Seasonal VM directives across all three brands for Wholesale stores, with tiered set up options to suit a range of stores and product offerings.• Assisting Trade Marketing Team with coordination and installation of Seasonal and Long Term Branding items in Wholesale stores. • SG&A Budget forecasting and management. • Creation of space plans of all new and existing Wholesale brand areas where needed, working closely with Sales and Product teams to ensure store layouts and capacities are correct.• Analysis of sales results across Wholesale channel and actions created for improved performance.• Creation of Seasonal Range Release set ups alongside Marketing team that drive the global, local, brand and product focus whilst also delivering on sales objectives.• Management of third party VM agency to service Key Department Stores throughout Australia

  • Visual Merchandising Manager NZ

    • Jan 2014 - Nov 2015

    • Management of VM standards within NZ Vertical retail stores. • Seasonal store set-ups inline with VM toolkits delivered from Head Office.• Analysis of store sales reports and actions created for increased sell through in NZ.• On going VM standards training with all members of NZ retail teams.• Coordination of printing and installation of Seasonal and Long Term imagery for NZ retail stores. • Promo and annual sales execution in NZ stores.• Assisting National VM Manager with content creation for Seasonal and Monthly VM directives.

• 

  Boardriders

  • Queenstown, New Zealand

  • Visual Merchandiser

    • May 2010 - Nov 2010
    • Queenstown, New Zealand

• 

  Quiksilver

  • Queenstown, New Zealand

  • Assistant Manager

    • Jun 2009 - May 2010
    • Queenstown, New Zealand

• 

  Salomon

  • Whistler, Canada

  • Retail Supervisor

    • Oct 2007 - Jul 2008
    • Whistler, Canada