Experience

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  AMSR - Archive of Market and Social Research

  • United Kingdom
  • Non-profit Organization Management
  • 1 - 100 Employee

  • Marketing And Public Relations Manager

    • Sep 2019 - Present

  • Public Relations Manager

    • Sep 2019 - Present

• 

  the4phases.com

  • Advertising Services
  • 1 - 100 Employee

  • Managing Director

    • Sep 2008 - Present

  • Marketing & Communications Consultant

    • Sep 2008 - Present

    Freelance marketing and communications consultant for various organisations. I also handle the occasional contract assignment. Most of my work involves understanding what a client's business issues are; developing an integrated marketing and communications plan that addresses those objectives to make their business more successful; then implementing the plan and ensuring it works.

• 

  Market Research Benevolent Association

  • United Kingdom
  • Market Research
  • 1 - 100 Employee

  • Marketing Manager

    • Sep 2008 - Aug 2020

    Handled all marketing activity (PR, copywriting of newsletter; website; social media etc). Helped to build awareness so more people come to the MRBA for financial help; increased the charity's profile amongst the research community and developed and implemented a 'Friends Campaign' to increase regular donations. Worked with small sub-team to organise MRBA's first Fundraising Week - Helping Researchers in Need in 2013 which raised an additional £17K and then 2 years later in 2017. We initiated a 'Spread the Word' Campaign in advance of the charity's 40th Anniversary in 2017and was heavily involved in organising this event as well. Launched its new responsive website in 2013 and introduced the charity to social media developing its presence on Facebook, Linkedin and Twitter.

  • Marketing Manager

    • Sep 2008 - Aug 2020

  • Marketing Manager

    • Aug 2008 - Aug 2020

• 

  FlyResearch Ltd

  • London, United Kingdom

  • Marketing and event consultant

    • May 2010 - May 2013
    • London, United Kingdom

    For the past 3 years, I have worked for FlyResearch on various marketing and business development activites. These included event development, organisation and implementation to generate sales opportunities; writing and production of marketing and PR materials to increase awareness; development of new website; etc.

• 

  TNS

  • Marketing Director

    • Sep 1994 - Jun 2005

    Promoted to senior marketing manager in 1997; international marketing manager in 2000 and marketing director in 2002. Major player in internal and external development and rollout of company's international re-branding exercise in 2003. Recommended and developed marketing component of TNS' key accounts initiative; TNS University concept; and several new product launches. Strong strategic and tactial skills across entire marketing mix. Staff and budget responsibilities.

• 

  Stratus Computer, UK

  • Marketing Manager

    • May 1990 - Mar 1994

    Handled advertising, PR, and marketing campaigns across 2 sites. Budget and staff responsibilities. Developed and launched 'Cost of Downtime' Campaign (integrated PR, direct mail, and advertising) to generate awareness of company's expertise in reducing computer downtime which resulted in incremental sales.

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  Compaq Computer, UK

  • Marketing Communications Manager

    • Apr 1989 - Nov 1989

    Initiated development of corporate brand campaign to position company as a PC solutions supplier. Developed and implemented integrated communications strategy for new laptop product which delivered highest number of initial inquiries. Developed 'dealer care' programme to improve dealer satisfaction levels.

• 

  Digital Equipment Corporation, Canada

  • Marketing Communications Specialist

    • May 1987 - Jan 1989

    Developed and implemented marketing communications strategy for channels and product marketing groups. Received Marketing Award for development of software solutions binder and market map for sales team. Recommended, developed and implemented an incentive and loyalty programme for OEMs; managed delivery of first TV advert.

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  Polaroid, Canada

  • Public Relations Manager

    • May 1986 - Apr 1987

    Promoted Polaroid's consumer and industrial product lines to key target audiences and improved relations with dealer channel. This included development and writing of dealer newsletters and creation of its first sponsorship campaign to launch a new instant camera which generated national media coverage.

• 

  Infomart (part of Southam Communications)

  • Marketing Co-ordinator

    • Oct 1980 - Dec 1985

    Began as contract Conference Organiser for first Videotex '81 conference in North America where responsible for all aspects of successful organisation of the event. Then appointed head of marketing communications to develop and centralise advertising, public relations, direct marketing. Launched a new corporate identity and developed new marketing collateral materials.

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  Marianopolis College

  • Marketing Manager

    • Apr 1977 - Aug 1979

    Responsible for promotion of this highly respected 'A-Level' private college and increased number of applications by 10% year on year. Also responsible for all administration associated with admission of new studients to the college.