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Ross La Rosa is a seasoned executive with a proven track record in event management, marketing strategy, and stakeholder engagement. As Manager - AO Precinct & Event Operations at Tennis Australia, he has overseen the delivery of high-profile events, including the Australian Open. With a strong background in sports marketing, Ross has successfully managed sponsorship activation projects for top clients, such as Toyota and Bupa Australia. He holds a Master of Business from Deakin University and certifications in Sport Integrity Australia, demonstrating his commitment to integrity and ethics in the industry.

Credentials

  • Introduction to Match-Fixing
    Sport Integrity Australia
    May, 2021
    - Apr, 2026
  • Clean Sport
    Sport Integrity Australia
    Apr, 2021
    - Apr, 2026
  • Member Protection
    Play by the Rules
    Apr, 2021
    - Apr, 2026
  • Ethical Decision Making
    Sport Integrity Australia
    Mar, 2021
    - Apr, 2026
  • Integrity in Sport
    Play by the Rules
    Mar, 2021
    - Apr, 2026
  • Mini MBA
    Australian Institute of Management
    Feb, 2020
    - Apr, 2026

Experience

  • Tennis Australia
    • Melbourne, Victoria, Australia
    • Manager - AO Precinct & Event Operations
      • Sep 2020 - Present
      • Melbourne, Victoria, Australia

  • VSEVA
    • Melbourne
    • Coordinator
      • Jul 2020 - Present
      • Melbourne

  • Melbourne Showgrounds
    • Melbourne, Victoria, Australia
    • Head of Operations
      • Nov 2017 - Mar 2020
      • Melbourne, Victoria, Australia

      As part of the Melbourne Showgrounds executive leadership team, the position had a strong leadership and people focus, including strengthening a strong department culture, known for its capability, professionalism and delivery. Critically, the position worked with a number of internal and external stakeholders to sustain positive and enduring relationships to ensure the delivery of safe and successful events at the Showgrounds. → Overall management of risk, safety and event delivery elements of all Melbourne Showgrounds events, including the annual Royal Melbourne Show.→ Management of operational strategic direction and processes for both Melbourne Showgrounds and Royal Melbourne Show.→ Embedding event management structures and processes across all Melbourne Showgrounds events, principally to ensure positive experience for all patrons, stakeholders and visitors.→ Staff Development – continually worked on team development and cohesiveness with regards to 9 x direct reports, to deliver on both expectations and objectives.→ Budgeting and business forecasting – producing detailed department business plans and budget strategies aligned with overall organisational objectives.

  • Australian Grand Prix Corporation
    • Melbourne, Victoria, Australia
    • Senior Manager - Venue Operations
      • May 2013 - Oct 2017
      • Melbourne, Victoria, Australia

      As the head of the Venue Operations arm of the Corporation, the position was responsible for leading, developing and driving continuous improvement in operational practices and procedures in relation to the delivery of the annual Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix. → Leading the Venue Operations team for the delivery of the annual Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix. → Assessing strategic risk and security threat and implementation protocols and framework in respect to each event.→ Liaison with, and management of, key external stakeholders including state emergency management service agencies, state and local governments and external service contract providers.→ Staff Development – directing and empowering 4 x direct reports providing specific support and direction in achievement required responsibilities and providing continual feedback on performance.

  • Gemba
    • Melbourne, Victoria, Australia
    • Brand Activation Executive
      • Apr 2011 - May 2012
      • Melbourne, Victoria, Australia

      Gemba Group is a leading sports management/consultancy agency in Australia and New Zealand.→ Management of sponsorship activation projects on behalf of Toyota as major sponsor of AFL including• Game day fan engagement.• Grand Final Parade. • Grass roots game development including Good for Footy program.→ Management of Bupa Australia’s key sponsorship activation project – Ride Around the Bay.→ Completion of full post analysis, case study creation and client reporting for each project activation.

  • Hartmann Studios
    • Atlanta, Georgia, United States
    • Senior Account Manager
      • Jul 2006 - Dec 2009
      • Atlanta, Georgia, United States

      Production and experiential management company, managing major events for key clients including The Home Depot, Microsoft and Oracle. → Key account management – The Home Depot – with responsibility for daily interactions with respect to annual tradeshow/conference for 3000+ store owners/managers from USA, Canada, Mexico and China• Development of creative briefs and presentation to THD Senior Vice President, Corporate Communications and team.• Development and quality control over marketing communications for each year event in conjunction with event Executive Producer (Hartmann Vice President) and event Creative Director.• Management over signage portfolio for each year event, in conjunction with Creative Director • Management of event project team (200+) in conjunction with Hartmann VP

  • TMP Worldwide
    • Atlanta, Georgia, United States
    • Account Manager
      • Nov 2005 - Jul 2006
      • Atlanta, Georgia, United States

    • Marketing Executive/Account Coordinator
      • Jun 2003 - Apr 2005
      • Melbourne, Victoria, Australia

  • Grant Thornton Australia
    • Melbourne, Victoria, Australia
    • Marketing/Communications Coordinator
      • Sep 1997 - Jul 2002
      • Melbourne, Victoria, Australia

Education

  • 2020 - 2024
    Deakin University
    Master of Business, Sport Management
  • 2001 - 2003
    Deakin University
    Post Graduate Certificate, Sport Management
  • 1994 - 2000
    RMIT University
    Bachelor of Business, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Spectator Sports”

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