Experience

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  Ross A. Muscato

  • North Easton, Massachusetts, United States

  • Owner

    • Apr 1998 - Present
    • North Easton, Massachusetts, United States

    Develop and provide writing, public relations, marketing, and social media services for individuals, non-profit organizations, and corporations. Client roster has included 180 Communications, Microsoft, The Cape Playhouse, Willwork Global Event Services, Bogues Consulting Group, ELERTS, AOL Patch, UniFirst, Clyde Hill Publishing, Boys & Girls Club of Brockton, Hilliards Chocolates, ShopperTrak, Ball Consulting Group, William M. Callahan Real Estate, Habig & Magoon Insurance Agency, Brodeur Worldwide, Massachusetts Computer Using Educators (MassCUE), Gold Medal Strategies, Town of Easton (MA), Closer Communications, CommUnique Wireless, Nickerson PR, Devine & Pearson Communications, environments.com, Bozell Sawyer Miller Group Worldwide, Specifi, Bishoff Solomon Communications, McKay- Fried Communications, STUN, Cellarius., BaseSix, Premier Properties, The Jelly Public Relations, Polaris Venture Partners, TrueBounce Backboards, ohDEER, Ripen Studios, Wagner Communications, Easton Pool & Spa, Seaport Capital, Strategis, Teamwork Inc., Pyramid Productions, and Fresh Catch Seafood, Butcher Shops & Restaurants.

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  Cone

  • Director

    • Jul 1997 - Mar 1998

    Developed, managed, and implemented strategic marketing and public relations campaigns. Wrote collateral and press relations materials. Devised, coordinated, and managed media plans and outreach. Client work included Gillette, Swiss Army Brands, Student.Net, EarthWeb, JuniorNet, Mattel, FamilyEducation Network, iBaby, Tucker Anthony, Walk-Over Shoes, Sims Sports, Arrow Automotive, Kimberly-Clark, and MediaOne

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  Robinson Lerer & Montgomery

  • Vice President

    • Feb 1996 - Jun 1997

    Provided strategic consultation, media relations, and creative writing advisement for regional and national communications campaigns. Advised on and created cause-related marketing strategies and tactics. Wrote for senior-level executives. Client work included Microsoft, America Online, CrossRoads Software, NBC, MTV, Blockbuster Entertainment Group, Pfizer, QVC, Bristol-Myers Squibb, CENTURY 21, and Showtime Entertainment.

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  Willwork Inc. Exhibit and Event Services

  • Director of Sales and Marketing

    • 1993 - 1996

    Directed sales and marketing strategies and initiatives for national tradeshow services company. Coordinated national network of sub-contractors. Planned and managed servicing and logistics for national accounts. Developed sales and marketing materials. Focusing on the high technology industry, built client roster which included IBM, AT&T Global Communications, Bell Atlantic NYNEX Mobile, Seiko Instruments, LBMS, Rational Software, Wright Technologies, WorldTalk, Cadre Technologies, Banyan Systems, Pilot Software, and SQA