Experience

• 

  The Miami Herald

  • Director, Local Sales

    • 2004 - Present

    Advertising and Marketing Executive with broad experience in all aspects of advertising, media, internet and budgeting. Innovative thinker always looking for new way to help customers reach their target audience with creative, cost effective, solutions that deliver positive return on investments.Lead, motivate, train, coach and develop sales account executives to drive results and to meet and exceed expectations. Drive innovative selling across our multi-media platform (print, interactive, Hispanic market, magazine, and direct mail. Create and execute comprehensive advertising and marketing solutions for advertisers. Partner with HR Managers to find qualified candidates through the use of MHMC suite of products and services.Grow local market share for MHMC by driving aggressive competitive media sales initiatives. Grow market penetration of small and mid-sized business market in region by developing and executing effective category initiatives, by driving account growth, and through aggressive new business development initiatives. Coordinate, implement and follow through on training objectives.Lead and manage effective sales pipeline planning and produce sales reports, forecasts, and targets as needed.Plan and organize creative sales strategies and initiatives and effectively solve problems. Keep current on market and category trends and on competitive media landscape.

• 

  Miami Herald Media Company

  • Miami, Florida

  • Training Manager

    • 1976 - 2008
    • Miami, Florida

    Manage and execute all aspects of sales and systems training for the Advertising Department. Monitor performance of sales staff and create training modules based on individual and departmental needs.