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Rosanne Peterson

Independent Marketing and Advertising... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Independent Consulting</span>
Intro Book
Rosanne Peterson, a seasoned marketing professional with 17 years of experience, holds a Bachelor of Science in Mass Communication/Media Studies from Boston University, and is proficient in multiple languages and digital marketing skills.
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Location
Stow, Massachusetts, United States, US
Skills
  • Advertising
  • Online Advertising
  • E Commerce
  • Sem
  • Advertising Sales
  • Show all
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Bio

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Topline AI
Rosanne Peterson is a seasoned marketing professional with extensive experience in developing media strategies and implementing media plans across various industries. She has held key roles in independent consulting, marketing communications management, and account director positions at prominent companies, including Mediaedge, Ogilvy & Mather, and Anderson Fischel Thompson. Peterson's expertise spans multiple channels, including social media, online advertising, e-commerce, and digital media, with a strong focus on media analysis and budget management. She holds a Bachelor of Science degree in Mass Communication/Media Studies from Boston University and is proficient in multiple languages, including English. Peterson's skills are complemented by her experience in managing databases, creating marketing materials, and coordinating with worldwide teams. With over 17 years of experience in the industry, Peterson has developed a strong reputation for her expertise in media planning and execution. Her expertise has been applied in various settings, including retail advertising, technology, and B2B industries. Peterson's strong educational foundation and language proficiency make her a versatile and effective marketing professional.

Experience

  • Independent Consulting
    • Stow, Massachusetts, United States
    • Independent Marketing and Advertising Professional
      • Jan 2007 - Present
      • Stow, Massachusetts, United States

      Develop media strategies. Recommend and implement media plans. Includes all media: Social & Online, Broadcast, Print, Direct ResponseAcross industries: Consumer, Retail Advertising, Technology, B2BMedia Analysis; ROIClients: Selamat Designs, Borland Software, Simply Apples

  • Jen Gero Homes/Keller Williams
    • Concord, Massachusetts, United States
    • Marketing Communications Manager
      • Sep 2019 - Sep 2022
      • Concord, Massachusetts, United States

      • Created digital &amp; printed marketing materials including Social media posts, Direct mail Postcards, Business Cards, Signage &amp; Invitations• Scheduled &amp; created weekly newspaper ads• Managed &amp; updated website• Manage databases• Promoted Listings (scheduled photographer &amp; floor ...

  • Jen Gero Homes & Amy Balewicz Realty
    • Concord, Massachusetts
    • Marketing & Transaction Coordinator
      • Sep 2019 - Sep 2020
      • Concord, Massachusetts
  • CIMCON Software
    • Westford, MA
    • Marketing Consultant
      • Apr 2014 - Sep 2019
      • Westford, MA
  • Simply Apples
    • Co-Owner
      • Jun 2010 - Jan 2014

      Co-owner of Simply Apples, an ecommerce site that specializes in locally-inspired and handmade gifts. www.simplyapples.comhttp://www.facebook.com/simplyapples

  • Mediaedge
    • Account Director
      • 2000 - Dec 2006

      Developed global, national and local branding and direct response media campaigns for DHL and AMDCreated and placed media plans for Adobe, Trend Micro, Intacct, VeriSign, Hitachi Data Systems, PolycomManaged budgets in excess of $80MMRecommended, negotiated and purchased print media Planned netwo...

  • Ogilvy & Mather
    • Media Supervisor
      • 1997 - 2000

      Provided media planning for Shell Oil Company, Museum of Fine Arts, Houston: Randall’s Food MarketsSupervised and trained three Assistant Media Planners and InternsEvaluated sponsorship proposals

  • Croxall & Asscociates
    • Account Executive
      • 1994 - 1996

      Developed & implemented retail promotions for ConocoPhillips retail gasoline and lubricantsFacilitated the production of collateral materials including brochures, videos, handbooks and 200-page manuals

  • Anderson Fischel Thompson
    • Account Executive
      • 1991 - 1994

      Provided account services to ConocoPhillips, Exxon, Jack-in-the-Box, Price Waterhouse, Scott Paper Company

Education

  • 1987 - 1991
    Boston University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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