Experience

MBF Cards (M'sia) Sdn Bhd

• Financial Services
• 1 - 100 Employee

• Senior Manager, Product Development & Business Intelligence

  • Jun 2006 - Present

  A) Product Development (Cards and Marketing Programs) 1. Creation and Enhancement of New Products and Services 2. Develop Product Requirements, Features and Packaging 3. Build Product Roadmaps and Critical Path Management 4. Enhancement and Request on System Requirements 5. Execution and Launch New Products and Services B) Business Intelligence 1. Market R&D, SWOT / Competitor / Financial Analysis 2. Product Performance Tracking and Monitoring (Post Mortem) 3. Assessing Product and Portfolio Profitability / ROI 4. Marketing Campaign Updates and Reporting 5. Forecast upcoming market and consumer trends C) Co-Brand and Affinity 1. Identify Co-Branding opportunities to grow card portfolio 2. Development and Enhancement of Co-Brand Card Products 3. Manage the Co-Brand and Affinity Portfolio and Card Base 4. Execute Marketing Promotions for Co-Brand and Affinity Cards 5. Tracking and Monitoring Co-Brand / Affinity Card Performances 6. Alliance Management with Co-Brand and Affinity Business Partners Show less



Exact Asia Development Centre Sdn. Bhd.

• Application Designer, Banking and Cash flow

  • Apr 2004 - May 2006

  Products:  Exact e-Synergy (Web application system - ERP)  Exact Globe 2003 (Windows application system - ERP) 1. Designed new and existing Cash flow and Banking functionalities 2. Produced Functional Design Documents (included screen, report design, business flow scenarios) and Database Design. 3. Improved on SQL skills for the benefit of software testing and design 4. Tested new functionalities for each module before Quality Assurance team to ensure that the functionalities developed were correct. 5. Involved in resolving bug reports relating to Cash Flow and Banking modules 6. Designed e-Banking cockpit to disseminate useful information to staff worldwide Show less



OCBC Bank (Malaysia) Berhad

• Cash Management Solutions Consultant

  • Mar 2000 - Mar 2004

  Products:  Velocity  Cheque Payment System  Corporate Terminal System 1. Assisted in designing new online cash management products and enhancement of existing products 2. Prepared cash management proposals and functional designs 3. Prepared monthly cash management report to management 4. Managed customer relationship such as F&N Coca-Cola, Giant TMC Berhad, Kah Motor Co. Sdn. Bhd., Great Eastern Life, Guocera Tiles Industries, Munchy Food Industries and Pasir Gudang Edible Oils 5. Monitored industry sector performance and competitor activities 6. Developed marketing strategies Show less