Experience

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  MBF Cards (M'sia) Sdn Bhd

  • Senior Manager, Product Development & Business Intelligence

    • Jun 2006 - Present

    A) Product Development (Cards and Marketing Programs)1. Creation and Enhancement of New Products and Services2. Develop Product Requirements, Features and Packaging3. Build Product Roadmaps and Critical Path Management4. Enhancement and Request on System Requirements5. Execution and Launch New Products and ServicesB) Business Intelligence1. Market R&D, SWOT / Competitor / Financial Analysis2. Product Performance Tracking and Monitoring (Post Mortem)3. Assessing Product and Portfolio Profitability / ROI4. Marketing Campaign Updates and Reporting5. Forecast upcoming market and consumer trendsC) Co-Brand and Affinity1. Identify Co-Branding opportunities to grow card portfolio 2. Development and Enhancement of Co-Brand Card Products3. Manage the Co-Brand and Affinity Portfolio and Card Base4. Execute Marketing Promotions for Co-Brand and Affinity Cards5. Tracking and Monitoring Co-Brand / Affinity Card Performances6. Alliance Management with Co-Brand and Affinity Business Partners

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  Exact Asia Development Centre Sdn. Bhd.

  • Kuala Lumpur, Malaysia

  • Application Designer, Banking and Cash flow

    • Apr 2004 - May 2006
    • Kuala Lumpur, Malaysia

    Products: Exact e-Synergy (Web application system - ERP) Exact Globe 2003 (Windows application system - ERP)1. Designed new and existing Cash flow and Banking functionalities2. Produced Functional Design Documents (included screen, report design, business flow scenarios) and Database Design.3. Improved on SQL skills for the benefit of software testing and design4. Tested new functionalities for each module before Quality Assurance team to ensure that the functionalities developed were correct.5. Involved in resolving bug reports relating to Cash Flow and Banking modules6. Designed e-Banking cockpit to disseminate useful information to staff worldwide

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  OCBC Bank (Malaysia) Berhad

  • Kuala Lumpur, Malaysia

  • Cash Management Solutions Consultant

    • Mar 2000 - Mar 2004
    • Kuala Lumpur, Malaysia

    Products: Velocity Cheque Payment System Corporate Terminal System1. Assisted in designing new online cash management products and enhancement of existing products2. Prepared cash management proposals and functional designs3. Prepared monthly cash management report to management 4. Managed customer relationship such as F&N Coca-Cola, Giant TMC Berhad, Kah Motor Co. Sdn. Bhd., Great Eastern Life, Guocera Tiles Industries, Munchy Food Industries and Pasir Gudang Edible Oils5. Monitored industry sector performance and competitor activities6. Developed marketing strategies