Experience

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  Tufts Health Plan

  • United States
  • Insurance
  • 700 & Above Employee

  • Senior Manager, Marketing Operations, Tufts Health Public Plans

    • Mar 2021 - Present

  • Marketing Operations Manager, Tufts Health Public Plans

    • Jul 2018 - Present

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  Massachusetts Health Connector

  • United States
  • Insurance
  • 100 - 200 Employee

  • Sr. Reporting and Analytics Manager

    • Mar 2018 - Jun 2018

  • Analytics and Reporting Manager

    • Dec 2015 - Mar 2018

    Responsible for accessing, interpreting and analyzing data for use by the leadership at the Health Connector to respond to regulatory requirements and to guide financial and long term decision-making.

• 

  Tufts Health Plan

  • Watertown, MA

  • Marketing Manager, Public Plans

    • Sep 2014 - Nov 2015
    • Watertown, MA

    Manage all marketing and communication projects for member engagement, acquisition and retention, and health promotion for the NCQA rated #1 Medicaid health plan in America with a member base of nearly 300,000. Designed and implemented Federal Open Enrollment member acquisition and retention camp...

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  Network Health

  • Medford, MA

  • Marketing Specialist

    • Jan 2014 - Sep 2014
    • Medford, MA

    Managed all health promotion communication projects in compliance with HEDIS, NCQA, and quality initiatives to member base of nearly 300,000.

• 

  Strategic Financial Partners

  • Morocco
  • Financial Services
  • 1 - 100 Employee

  • Marketing Director

    • Jul 2009 - Dec 2010

    Managed all Marketing Department projects, personnel, resources and materials, and provided revenue-driving marketing support to a New England Financial Firm with 65+ producers and specialists.• Developed new website, marketing collateral and brand for firm.• Organized and facilitated events, including firm-wide quarterly sales meetings, seminars, client appreciation events, prospecting/lead-generation events, and recruiting events.• Trained all new recruits and facilitated advanced training for veteran producers on subjects including compliance guidelines and procedures, marketing and CRM tools, marketing plan development, and phone skills.• Developed multimedia strategy utilizing radio and television, as well as on-line video, podcasts, email and social media applications.• Researched and hired vendors best suited to meet firm needs, managed existing vendor relationships and negotiated contracts. • Managed email marketing program to attract new prospects and retain existing business.• Developed relationships with potential centers of influence and engaged in joint marketing efforts to obtain qualified referrals.• Managed firm PR program, wrote and distributed releases to promote brand awareness, events, awards, and community initiatives.

  • Marketing Manager

    • Dec 2008 - Jun 2009

    Promoted to Marketing Manager after completion of bachelor degree and provided full-time support to the Marketing Department.• Managed corporate ethics and compliance submission system and obtained compliance approval of all marketing materials• Managed content on firm websites executed strategies to increase traffic and client satisfaction and aid in recruiting objectives.• Managed lead distribution/management program, produced and analyzed performance reports to identify opportunities, develop campaigns and strategies to increase sales conversion ratios. • Communicated timely information to the organization with multi-touch strategy utilizing email, audio/voice applications, video, hardcopy/signage, and web.• Provided comprehensive support to top producers, including marketing strategy development, CRM application strategies and service model development, book of business analysis, and event planning.

  • Marketing Associate

    • Jan 2007 - Dec 2008

    Provided part-time support to the firm while successfully balancing full-time class schedule and second part-time job in food services.• Assisted Marketing Director with daily tasks, department projects and events.

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  DCU Financial

  • Office Assistant

    • Jul 2002 - Jun 2005

    Coordinated office projects of a fast growing credit union investment and insurance subsidiary.• Managed workshops and meet & greets at branches and sponsor companies resulting in an increase of member awareness.• Responsible for following up on seminar/workshop attendance, website, and lit...