Experience

• 

  Europa Sports Products

  • Charlotte, NC

  • MARKETING PROGRAMS/ACCOUNT MANAGER

    • 2008 - 2020
    • Charlotte, NC

    ✪ Leverage relationship-building, communication and sales skills while representing the company at tradeshows, meetings with vendors, providing expertise in sales strategies via various marketing programs.✪ Collaborate closely with the CMO, acting as a Subject Matter Expert providing marketing strategies to increase sales goals, ensuring programs consistently exceed revenue goal of $1M per year.✪ Lead to design and develop comprehensive business strategies and marketing programs from vision through execution to results analysis and program refinement. Increasing vendor participation by 50% and marketing program revenue by 70%.✪ Successfully execute and manage 26 marketing programs via direct mail, email, social media, websites, and vehicles for advertising.✪ Utilize business skills to track, analyze and report trends based on program effectiveness, including profit and loss calculations.✪ Play a key role in the launch of a department-wide SharePoint upgrades projects, managing change through transition with numerous training's and touch-bases. ✪ Utilize strong budget management experience to oversee all department budgets, provide accounting duties, approve sub-department budgets and monthly invoices.✪ Manage vendor relationships, providing negotiations between external departments and vendor marketing programs, securing resources and reconcile payments, and ensuring all materials are within budget while meeting quality expectation.✪ Drastically improve operational management through knowledge of SharePoint Administration software, acting as the administrator and Lead SharePoint Designer. ✪ Design and development of custom SharePoint web parts, designing user interfaces, writing test plans, and testing applications.

• 

  IQPC

  • Greater New York City Area

  • MARKETING MANAGER

    • 2007 - 2008
    • Greater New York City Area

    ✪ Responsible for analyzing web traffic trends to drive marketing strategies, leveraging expertise to assist partner marketing and reporting.✪ Created internal/external strategic marketing plans, while maintaining partner ad-hoc data compilation analysis.✪ Optimized marketing initiatives that led to customer acquisitions, managing strategy from the initial planning through execution.✪ Successfully increased delegate revenue goals by using targeted marketing efforts and identifying opportunities for growth.✪ Leveraged technical skills to create websites for conferences/events and develop benchmarks tracking performance of marketing campaigns.✪ Maintained all production schedules to ensure on time completion.✪ Managed and enforced budgets with the marketing/finance team, improving the planning process to lower costs and increase ROI.✪ Created and grew promotional collateral materials from idea generation and conception through execution and reporting.✪ Responsible for the development of content for email communications, site-wide marketing programs and campaigns.✪ Implemented marketing plans for special events and conferences, while adjusting marketing strategies, as needed to achieve desired results.✪ Led a team in the development of all marketing materials, including print/electronic sales collateral, email marketing campaigns, direct mail, brochures, newsletters, website copy, presentations, and press releases.✪ Produced media kits showcasing key marketing analytics and demographics for sales presentations.✪ Consulted with key clients to work with individuals on the front lines to capture discretionary efforts and improve their productivity to the organization.✪ Managed business development opportunities that resulted in a 34% increase in partnerships.✪ Developed a detailed view of the niche market and utilized market analysis to increase possible channels of penetration and increase potential revenues.

• 

  ALM EVENTS/STRATEGIC RESEARCH INSTITUTE

  • Greater New York City Area

  • MARKETING MANAGER

    • 2006 - 2007
    • Greater New York City Area

    ✪ Worked collaboratively with Editors regarding new projects and marketing development, while conducting research activities into projects to determine viability and success.✪ Developed and maintained budgets, while improving marketing plans via direct mail, internet, e-mail and fax campaigns. ✪ Fostered strategic marketing partnerships with associations, publications and research organizations to develop and direct the conversation.✪ Leveraged expertise to prepare a detailed response analysis that showing increased service rates.✪ Developed relationships while working with list brokers, DP houses, printers, mail houses and other vendors for various opportunities.✪ Created content for marketing letters and promotional materials, including brochures, emails, press releases, etc.✪ Collaborated closely with other internal departments on various projects, including Telesales, Sponsorship Sales, Customer Service, and Conference Production.

• 

  The Conference Board

  • Greater New York City Area

  • MARKETING PRODUCTION COORDINATOR

    • 2004 - 2006
    • Greater New York City Area

    ✪ Successfully managed and completed various projects for the department’s Director, using Excel and PowerPoint to create and present ROI, ROR forecasts.✪ Cultivated, maintained and researched new vendor opportunities, while maximizing our budgetary requirements and protecting quality of materials.✪ Leveraged creative skills to develop marketing materials, including printing and distributing brochures, postcards and posters.✪ Successfully implemented, managed and evaluated advertising for various marketing promotional programs.✪ Responsible for maintaining and updating mailing list, merges, letter shop and print activities, including working within scheduled mail dates.✪ Improved communication as the liaison between Marketing and various departments, trafficking between Production and Marketing.