Experience

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  Lobeck Taylor Family Foundation

  • Tulsa, Oklahoma, United States

  • Placemaking Strategist

    • Nov 2023 - Present
    • Tulsa, Oklahoma, United States

    In my role as Placemaking Strategist I will focus on equitable placemaking, impactful community activations, and advocacy for inclusive growth for both small businesses and residents of the Tulsa Market District (TMD).

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  City of Camarillo Government

  • Camarillo, California, United States

  • Administrative II, CIty Manager's Office

    • Feb 2021 - Jun 2023
    • Camarillo, California, United States

    Research, identify and improve organizational development aspects that would improve content.Create engaging and professional content that reflects and supports the City of Camarillo’s news, departments, and messaging needs. Administrate the creation and publishing of relevant, original, high-quality content for social media posts, CityScene Newsletter, email newsletters, and CityScene TV on the official government channel. Work collaboratively with Community Relations Officer and Coordinator of Economic Development on communication and outreach efforts.Research, identify and improve organizational development aspects that would improve content.Create engaging and professional content that reflects and supports the City of Camarillo’s news, departments, and messaging needs. Understand and interpret the key messages and missions of various departments through programs to administrate the creation and publishing of relevant, original, high-quality content for social media posts, CityScene Newsletter, email newsletters, and the official government channel. Work collaboratively with Community Relations Officer and Coordinator of Economic Development on communication and outreach efforts. Serve as media advisor to the Community Relations Officer, city staff; provide editorial direction and marketing support. Oversee the operation of the City’s access television channel CityScene TV programming and ad board. Produce, direct and supervise video staff in the production and/or direction of CityScene TV special location field videos and perform related duties involving planning, scriptwriting, directing, and editing. Evaluate operations and activities of assigned responsibilities; recommend improvements and modifications; prepare various reports on operations and activities.

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  Fairfield Residential

  • Camarillo, Woodland Hills

  • Resident Event and Community Outreach Coordinator

    • Feb 2019 - Feb 2021
    • Camarillo, Woodland Hills

    Plan, organize, promote, and execute resident events for Andorra Apartments, Camarillo and Vela on Ox, Woodland Hills. Events include outdoor markets, movie nights, food and drink tastings, paint nights, live music, food trucks, fitness workouts, business networking opportunities and more.Build a tight-night community by partnering and bringing on-site events from local small and medium size businesses, local artisans, and other industry groups. Successfully have ongoing partnerships with Trader Joes, Costco, Healthy Spot, WeWorks, Saje Wellness, Spectrum, Farmer Market vendors, local and franchise restaurants, etc.Oversee and create content for Facebook and Instagram social media sites to enhance community exposure, promote community events and partnerships and maintain positive and active online reputation.Actively market the property, creating and implementing an outreach marketing plan that includes attending Chamber and City events as well as engaging with all surrounding non-profits including Boys & Girls Club, food banks, local shelters, etc. Increase resident retention through resident and community events; promoting community directly to the resident community through emails, social media and in-person.Enhance resident community awareness and giving-back opportunities by organizing seasonal donation drives, blood drives and educational sessions for residents and our surrounding community.

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  Marketing and Content Services

  • Event and Outreach Coordinator

    • Feb 2019 - Dec 2020

  • Account Management - Social Media and Content Marketer

    • Jan 2017 - Dec 2020

    Develop and grow social media strategy, content, and presence for SMB and tech startup clients. Work with B2B clients on persona building and marketing goals, website development and optimization, and email marketing automation buidling out lead-nurture and drip campaigns.

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  Simplicit Technologies

  • Calabasas

  • Marketing Manager

    • Aug 2018 - Feb 2019
    • Calabasas

    Helping Simplicit Technologies earn the attention of prospects, increase brand visibility and convert prospects to customers. Building out and executing a sales-generating marketing plan, direct mail campaigns and unique business strategies that will increase profitability and bring in new industry leads. Explore new relationships, nurture prospects and develop out organic visibility through attending industry and networking type of events. partnering with industry related organizations and using social networks to connect and engage with conversation in the Managed Services and Cyber Security space.

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  Malibu WIne Safari

  • Malibu

  • Director of Marketing and Public Relations

    • Mar 2016 - Dec 2017
    • Malibu

    Responsible for planning, development and implementation of Malibu Wines and Malibu Wine Safari's marketing strategies, marketing communications, and public relations activities with an emphasis on customer satisfaction, social media, influencer marketing, content development and brand partnerships. Brands included LuluLemon, Fab Fit Fun, Malibu Beach Inn, Bedstu, Teva, etc.Created an influencer program that brought interactive and professional content, positive visibility and a buzz to Malibu Wine Safaris. Influencers included actors, pro athletes, medium and large lifestyle brands, production companies and even influencer from abroad, in partnership with the LA Bureau of Tourism and Visit California. Developed campaign and brand messaging strategies for social media and pr opportunities. Took the social media account from a few 100 followers to tens and thousands of followers using influencer and original content. Identified and worked with strategic partners to further the creative development for marketing and fundraising campaigns and other special safari events like a birthday party tour for Stanley the Giraffe and chocolate and wine tasting for Valentines month. Organizational partnerships included America's Teaching Zoo, Giraffe Conservation, LA Zoo and more. Researched digital communities and used various apps to identify and communicate with influencers. Monitored online buzz to guide campaign maintenance strategies and assess effectivenessIncrease organic traffic on social channels as well as further built out a lifestyle blog for Malibu Wines.Enhanced the Malibu Wine Safari retail line with branded designs created by local artists and community members.

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  The Israel Conference™

  • Los Angeles

  • Marketing Strategy Consultant

    • May 2015 - Dec 2015
    • Los Angeles

    Coordinated a global conference by developing the outreach, marketing, logistics and various business development opportunities including organizing investor meetings, communication outreach (blog, email and social media roadmaps) and curating panels on topics including FashionTech, eCommerce, Adtech, Startup Pitching.Secured over 30 Israeli Tech companies to present on-stage and outdoor pavilion as well as meet with major players in the VC, entertainment, and technology space such as Warner Bros. Entertainment, LionsGate, Microsoft, UpRound Ventures and Bloomberg Capital, resulting in over 250 meetings.Delivered email marketing campaigns and blog content to raise visibility for new business as well as keeping it informative and relevant for current audience.

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  Tross

  • Tel Aviv

  • Marketing Strategist / Client Relations Manager

    • Oct 2013 - Apr 2015
    • Tel Aviv

    Impacted client relations, employee engagement, and project timelines at Tross, a leading technology advertising agency in Israel.. Products included marketing, cloud and educational apps as well as toys, wearables, and other IoT devices.Led a creative team of designers and copywriters, and guided product research, competitive analysis, brand guidelines, content and marketing presentations for unique products in over 50 verticals such as interactive marketing display, real estate comp, computer vision, communication applications, etc.Achieved PR for various tech products with editorials from VentureBeat, The Next Web, Wired, CNET and guided the overall marketing pre-campaign for crowdfunding products bringing in over 4.5 million dollars in funding (PowerUp, Vocca, Percepto, Radmo, etc.).

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  Israel Mobile Association

  • Tel Aviv, Israel - Los Angeles, California

  • Event Marketing Coordinator

    • Oct 2013 - Apr 2015
    • Tel Aviv, Israel - Los Angeles, California

    Held ongoing meetups with up to 70 attendees to assist startup founders and CMOs to learn the art of pitching, networking and content marketing. Designed and branded exhibition space of 700 sq/m for 27 Israeli mobile startups at Mobile World Congress 2012. Personal responsibilities included negotiating prime location, collaborating daily with conference display specialist to design floor plan for 30+ private and open space meeting areas, demo space, and coffee bar.

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  Sensegon Technologies, Widdit, MMM Services Application

  • Israel and the United States

  • Startup Marketing Consultant

    • Mar 2011 - Sep 2013
    • Israel and the United States

    Targeted go-to-market approaches that opened leads for investment and partnerships as well as researched and assessed the number of direct competitors and barriers to entry.Developed a clear and concise story that addresses customer needs and communicates a compelling value proposition providing the springboard for sales, marketing and investors.Executed startup presentation strategy, content and outreach initiatives ensuring content and flow to communicate their story powerfully and comprehensively for investors and partners.

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  Exent Technologies

  • Social Media Manager

    • Oct 2010 - Oct 2011

    Mapped and shaped the voice of brands in online social media platforms and blog (Twitter, Pinterest, Facebook, YouTube). Grew communities and readership from 100's to 10,000's.Managed Facebook and blog interactive campaigns and sweepstakes that encouraged no less than 1,000’s of organic interactions and dialogue and 10,000’s of new players.Expanded brand repertoire by creating interesting and unique content in thematic flow via social networks (video, blog posts, frequent status updates, driving traffic to websites and custom urls.

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  Mel Rosenberg's Office, Tel Aviv University

  • Tel Aviv, Israel

  • Social Media and Content Creator / Admin Assistant

    • Sep 2008 - Sep 2010
    • Tel Aviv, Israel

    Content Development for Professor Mel Rosenberg's blog, personal website, informational videos, presentations and Facebook pages.

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  Afeka Academic College of Engineering

  • Social Media Consultant

    • Oct 2009 - Aug 2010

    Creating an online presence and awareness of the college's campus life, extended services, resources.

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  Wall Street Institute

  • Service Manager

    • Nov 2007 - Oct 2008

    Managed one of seven Wall Street Institute centers in Israel helping 200+ students be more effective in their English learning and study habits.Hired, trained and supervised a team of four to six teachers and support staff in teaching, assisting students and adhering to Wall Street methodology, Organized teacher schedules and activities, created daily class schedule, activities and didactic consultations.Problem-solving; staff management; crisis management; planning; focusing on efficiency.

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  Benjamin Franklin international School, Barcelona, Spain

  • Barcelona, Spain / Los Angeles California

  • Multiple Subject School Teacher

    • Sep 2005 - Jun 2007
    • Barcelona, Spain / Los Angeles California

    Developed progressive curriculum based on students’ interests and organized around problems and questions that allow students to explore difficult issues in theory and practice; and engage students in active learning, inquiry, and problem solving.Showed great competence in reviewing students progress through holistic approaches using tests, digital tools and project based objectives.Incorporated professionals, artists and specialists into lesson planning to build community and ensure themes are rich and broad all areas of subject matter.Used technology to help students understand difficult-to-understand concepts and further engage in the learning process, and therefore better meet the students' individual needs.

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  Westland Elementary School

  • Los Angeles

  • 5th/ 6thGrade Teaching Assistant

    • Oct 2003 - Jun 2005
    • Los Angeles

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  Art and Business Council of Los Angeles

  • Communications Coordinator

    • 2000 - 2002

    The Arts & Business Council of Greater Los Angeles was devoted to stimulating partnerships between the arts and business that benefit both sectors and the communities they serve. Arts Inc. worked closely with the California Arts Council, LA County Arts Commission and Americans for the Arts to foster a supportive and healthy environment in which arts and culture may thrive and be accessible to all in Los Angeles County.