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Roni Schulz is a seasoned HR professional with extensive experience in talent management, labor relations, and organizational transformation. With a strong educational background in business administration and certifications in mentoring, change management, and group dynamics, Roni has established himself as a trusted advisor to top companies in Brazil. He has held various leadership positions, including Head of HR Supply Chain, Managing Partner, and HR Consultant, and has a proven track record of driving business growth and improving employee engagement.

Credentials

  • Mentoring
    Parallax
    Jun, 2018
    - May, 2026
  • Change Management
    Prosci
    May, 2018
    - May, 2026
  • Group Dynamics
    SBDG - Sociedade Brasileira de Dinâmica dos Grupos
    Dec, 2004
    - May, 2026

Experience

    • Member
      • Apr 2024 - Present
      • Sâo Paulo

  • Verus Executive Search
    • São Paulo, Brazil
    • Managing Partner, Headhunter
      • Mar 2024 - Present
      • São Paulo, Brazil

      Headhunting focused on C-level and Middle Management

  • Coca-Cola FEMSA
    • São Paulo, São Paulo
    • Head of HR Supply Chain
      • Oct 2019 - Aug 2023
      • São Paulo, São Paulo

      Strategic HR Business Partner role for Supply Chain, which includes 11 Factories and 47 Distribution Centers, approximately 14.000 employees. Leading directly 8 HR Managers/HRBPs and a total HR team of 130 people spread among 7 States (MG, RJ, SP, MS, PR, SC e RS).Main achievements:• Transformed the HR Organization reporting to me, proposing a new HR Services Model and local HRBP concept, which increased productivity and HR services level• Led diversity and inclusion initiatives in Supply Chain, increasing the number of women from 600 to 1.800 in two years; 20% of women in leadership; 5% of people with disability• Defined the strategy to guarantee the work force necessary to run the summer project (around 3.000 temporary employees)• Led cost reduction and new ways of working initiatives• Talent management processes through 9Box and performance management calibration including 800 leaders• Led a Distribution reorganization which impacted directly 300 leaders• Review the variable compensation models for Manufacturing, Logistic and Distribution

  • RH Master Services
    • Santa Cruz do Sul Area, Brazil
    • Co-Founder and Executive Director
      • May 2018 - Jun 2019
      • Santa Cruz do Sul Area, Brazil

      I founded a HR Services startup with focus on innovations in HR Services. During this year I had a chance to apply my entrepreneur skills, defining the company strategy, business plan, commercial, marketing and MVP implementation.I also had the opportunity to act as Mentor for business leaders, HR Consultant and Executive Search.

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Head of HR Operations & Labor Relations
      • May 2010 - Feb 2018

      Strategic HR Business Partner for the local Operations function including a cigarette factory, printshop, tobacco production and supply chain with direct distribution, defining and implementing the HR Strategy for approximately 2.000 employees. Additional responsibilities include labor relations strategy (dealing with 14 Unions representing around 3.200 PMB direct employees), and talent management and development.Main achievements:• Led a successful negotiation with the Union of Santa Cruz do Sul, which resulted in the implementation of a flexible working time model for the factory (4x3, 5x2 or 6x1), which gave more flexibility to the business, while reduced overtime and dependency of temporary workers;• Played a key role during the “Leaf Vertical Integration” project, integrating more than 200 permanent employees from two different organizations and cultures, Universal Leaf and Alliance One;• Led the change management project to integrate five sites into one (New Manufacturing Center), which involved around 1.500 employees;• Led several restructuring and rightsizing projects, including one in May´16 affecting 150 employees;• Implemented a performance management tool for operational workers, linked to compensation programs.

    • Manager HR Business Partner
      • Jan 2008 - Apr 2010

      Strategic HR support to Global Functions: Operations, Leaf, Sales, Marketing, Corporate Affairs and Legal.Main achievements:• Coordinated the talent review and management process;• Supported the implementation of the new HR Operating model;• Coordinated the new global performance management tool implementation for all sites based in Switzerland (Operations Center, Factory, R&D and the Swiss Affiliate);• Led restructuring projects in Operations and Marketing.

    • HR Manager Sales & Marketing
      • Nov 2003 - Dec 2007

      Responsible for all HR process for Sales and Marketing, including HR services, talent acquisition, compensation & benefits, labor relations, training & development, safety and medical services.Main achievements:• Implemented a new assessment center format for all new hires in Sales & Distribution;• Designed and implemented a variable pay policy for the sales force;• Provided HR support to close down sales branches and for expansion projects;• Implemented a performance management tool for sales representatives.

    • HR Administration Coordinator
      • Feb 2001 - Oct 2003

      Responsible for all HR processes, payroll, benefits administration, KPIs, HR systems and budget.Main achievements:• Managed the insourcing of the payroll process from ADP and the implementation of SAP in HR;• Led a strategic employment litigation review, resulting in less outstanding claims (from 1500 to 700); • Coordinated the set up of a new building for PMB Headquarters in Curitiba and all its facilities.

  • UNISC - Universidade de Santa Cruz do Sul
    • Santa Cruz do Sul Area, Brazil
    • Lecturer Post Graduation
      • Oct 2013 - Oct 2013
      • Santa Cruz do Sul Area, Brazil

      ­Lecturer for the Post Graduation course of People Management

  • Claro Brasil
    • Porto Alegre
    • SR HR Analyst
      • Jan 2000 - Feb 2001
      • Porto Alegre

      All third parties management of HR, mainly payroll & benefits inhouse team.Main achievement:• implementation of a flexible benefits model.

  • Philip Morris International
    • Santa Cruz do Sul Area, Brazil
    • HR Sr Analyst
      • May 1995 - Dec 1999
      • Santa Cruz do Sul Area, Brazil

      Responsible for the payroll process and labor relations administration, budget and HR controls.Main achievements:• Developed an internal people managers guide and training module;• Reviewed the labor claims defense process together with the legal department;• Coordinated all internal HR activities for the layoff of 1,800 employees in the Curitiba’s factory.

  • Pioneer Sementes
    • Santa Cruz do Sul
    • HR Analyst
      • Apr 1994 - Feb 1995
      • Santa Cruz do Sul

      Responsible for all payroll and benefits activities for 800 employees (permanent and seasonal employees).

    • Personnel Administration Department Coordinator
      • Aug 1992 - Mar 1994
      • Santa Cruz do Sul Area, Brazil

      Responsible for the HR department

Education

  • 2006 - 2007
    Fundação Getulio Vargas
    Master of Business Administration - MBA, Business Administration
  • 2023 - 2023
    Gonew. Community
    C2S - Certificação para Conselheiro Social, Social board consulting
  • 2000 - 2001
    Universidade Federal do Rio Grande do Sul
    Pos Graduação, Human Resources
  • 1994 - 1998
    Universidade de Santa Cruz do Sul
    Gradução, Accounting

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