Experience

• 

  Aventura

  • Shanghai, China

  • Brand Manager

    • Apr 2020 - Apr 2022
    • Shanghai, China

    Aventura is a Brand & E-commerce Accelerator that drives growth for both category leaders and niche international DTC brands in the China consumer market.  With decade-long brand building experience, we offer brand owners a holistic one-stop-shop growth solution that includes Brand Management, Channel Management, E-commerce Operations (TP), Logistics, Marketing & Branding and Consumer Intelligence & Analytics services.  We work with brands in diverse categories including Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home. Aventura is based in Shanghai with a team of over 80 full-time staff.  It also has satellite offices in Hong Kong and Stockholm.

• 

  Muzungu Sisters

  • London, United Kingdom

  • Merchandising and Marketing Assistant

    • Jul 2019 - Dec 2019
    • London, United Kingdom

    - Maintain general operations and procedures: packing and sending online and wholesale orders, updating product inventory, creating weekly/monthly sales and digital marketing reports, providing great in-store/online customer services, updating CRM information for marketing contacts, managing PR send outs and returns- Update e-commerce portfolio on Shopify: re-merchandising online shop weekly, shooting and editing product images- Maintain brand’s Instagram account: posting Instagram stories daily, replying followers’ comments and queries- Participate in SS2020 Lookbook photoshoot and Christmas Pop-up Event (Notting Hill, December 2019)

• 

  COOIII

  • Shanghai City, China

  • Marketing Executive

    • Mar 2019 - May 2019
    • Shanghai City, China

    - Liaise with KOLs from different countries for social media collaboration (platforms including instagram, weibo, little red book, wechat and etc; followers ranging from 10k to 850k per account)- Liaise with over 20 international childrenswear brands for showroom collaborations and potential dealership within the Chinese market sector- Organize models, photographers, and stylists for SS2019 lookbook and campaign photoshoots

• 

  BALENCIAGA

  • London, United Kingdom

  • Sales Consultant

    • Nov 2018 - Nov 2018
    • London, United Kingdom

    - Greet and serve the clients, assisting in selecting the right products for them whilst maintaining the rapport and offering advice- Support control and management of stock in line with the Manager's directions- Gather and collate the client's CRM details to maintain the relationship- Work with team members to hit daily sales target- Carry out any additional duties as directed by the management team

• 

  Kristian Aadnevik

  • London, United Kingdom

  • LFW Show Volunteer Assistant

    • Feb 2018 - Feb 2018
    • London, United Kingdom

    - Showroom Assistant: hand sew embroideries and accessories- Meet and greet VIP attendees- Assist with queues and seating for the show- Assist with preparing the room for the show (placing goody bags on chairs, etc.)

• 

  Fashion and Design Society

  • Co President

    • May 2016 - May 2017

    - Plan, prepare and hold the Annual Senior Fashion Show in April 2017- Lead and organize 8 committees (Secretary, Treasurer, Fundraising, Stage and Set, Publicity, and Talent Acquisition) and over 100 event participants (designers, models, photographers, videographers, MC, DJ, and backstage crews)- Communicate and network with university faculties, Sacramento Fashion Week producer, North California working designers, professional lighting company and printing company- Have 800 audiences approximately and over $5000 ticket sales

  • Chair of Stage and Set

    • May 2015 - Apr 2016

    - Plan, prepare and hold the Annual Picnic Day Fashion Show on 04/16/2016- Lead and organize the committee with 15 committee members- Main tasks include recruiting DJ, MC, volunteers, communicating and networking with the lighting company and university faculties for event coordination, contacting VIP audience, controlling the overall showroom on the day of the show- Have an estimation of 600 audiences attending the show including VIP admissions (Chancellor, Provost, Deans, Professors, University Faculties, Alumni, Working Designers, and Fashion Show Producer, Donors and Sponsors) and general admissions

• 

  Davis Supply Chain Management Society

  • Davis, California, United States

  • Vice President of Publicity

    • Aug 2016 - Apr 2017
    • Davis, California, United States

    - Design Flyers, Banners, Club T-shirts, and related graphics for the society- Help the President and other Vice Presidents with activity planning, fundraising, event 
conducting, recruiting, and marketing

• 

  Sacramento Fashion Week

  • Sacramento, California Area

  • Childrenswear Designer

    • Dec 2016 - Feb 2017
    • Sacramento, California Area

    - Design and make a children's collection of 6 outfits for Sacramento Fashion Week in February 2017- Participate in model casting, photo shooting, advertising, communicating with fashion show coordinator and main crew members, networking with professional designers, photographers, and reporters.

• 

  University of California, Davis

  • Davis, California, United States

  • Teaching Assistant

    • Sep 2016 - Dec 2016
    • Davis, California, United States

    - Assist for Design 170 (Experimental Design), an undergraduate course at UC Davis- Assistant the professor during the class; Main tasks include checking the attendance, problem-solving for students, suggesting and commenting during student presentation and critiques- Hold personal office hours after class for the students

• 

  Starbucks

  • Davis, California

  • Food Service Worker

    • Sep 2016 - Dec 2016
    • Davis, California

    - Take orders and make coffee, tea, and other drinks to customer specifications as well as pastries, paninis, cookies or any other products- Operate cash registers and credit card machines- Welcome customers and promote samples to customers- Prepare food and ingredients before the store opens; Clean and maintenance after the store closes

• 

  Fashion and Technology Lab

  • Davis, California, United States

  • Fashion Intern

    • Sep 2015 - Jun 2016
    • Davis, California, United States

    - Involve in research and design projects Assist with the development of wearable technology for self-tracking in collaboration with Dept. of Cinema and Digital 
Media- Assist with the development of sweating sensors for sportswear in collaboration with Dept. of Biomedical Engineering- Assist with the Development of smart-glove with sensors in collaboration with Dept. of Biomedical Engineering