Experience

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  Entrepreneurs Financial Centre (EFC)

  • Lusaka, Lusaka Province, Zambia

  • Head of Business Development

    • Aug 2023 - May 2024
    • Lusaka, Lusaka Province, Zambia

    As Head of Business Development, I was responsible for driving EFC's business development strategies by identifying and developing new business opportunities and expanding its brand presence.I managed existing partnerships and signed up new partners to increase revenue. I evaluated EFC's business goals and proposed strategies to drive business growth.I directed marketing efforts by presenting market research on emerging trends, presented business and marketing opportunities to the EFC Executive Committee and relevant stakeholders.

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  Zambia Daily Mail Limited

  • Lusaka, Zambia

  • Marketing Manager

    • Apr 2021 - Mar 2023
    • Lusaka, Zambia

    I was responsible for driving business growth through the execution of marketing campaigns and the provision of superior customer service.I developed customer complaint handling and resolution procedures, which helped management resolve customers' complaints.My other role involved devising strategies to promote the Zambia Daily Brand through marketing campaigns and social media promotions.I spearheaded the development and promotion of the e-paper platform to mitigate the dwindling demand for traditional newspaper content.Another important aspect of my job was to conduct market research to understand the behavior and attitudes of newspaper readers. In this regard, I facilitated country-wide readership and customer satisfaction surveys.I was responsible for driving business growth through the execution of marketing campaigns and the provision of superior customer service. I developed customer complaint handling and resolution procedures, which helped management resolve customers' complaints. My other role involved devising strategies to promote the Zambia Daily Brand through marketing campaigns and social media promotions. I spearheaded the development and promotion of the e-paper platform to mitigate the dwindling demand for traditional newspaper content. Another important aspect of my job was to conduct market research to understand the behavior and attitudes of newspaper readers. In this regard, I facilitated country-wide readership and customer satisfaction surveys.Skills: digital strategy, marketing management, analytical skills, customer experience, and search engine optimization (SEO).

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  UBA Zambia

  • Zambia
  • Banking
  • 1 - 100 Employee

  • Head Of Corporate Services

    • Apr 2019 - Apr 2021

    The work I did was centered around three clear functions highlighted below:i. Service Delivery Support: My role was pivotal to the bank's service delivery network. It involved procurement, facilities management, power management, branch roll-out, security services, inventory, fleet management, travel management, price control, quality assurance, value assurance, and ambiance improvement. All aspects of my job enabled the bank to deliver world-class service to customers.ii. Cost Optimization: The bank's service delivery process demanded prudent procurement of goods and services to help deliver world-class customer service. My role was to ensure that expenses were incurred in a responsible manner, and my goal was to optimize our spending while getting the full value of the money. In other words, I was the Chief Financial Officer in my own right, and I therefore made the type of decisions required of the bank's Chief Financial Officer.iii. Asset Administration: I was the gatekeeper for the bank, and I was accountable, in agreement with other units of the bank, for the entire assets of the bank. I was responsible for procuring, accounting for, and safeguarding the bank's assets.Skills: Negotiation budgeting, business planning, operations management, and analytical skills

  • Head - Brand Management

    • Jun 2018 - Apr 2019

    My primary responsibility as the Head of Brand Management was to make UBA the leading banking brand in Zambia.My role involved formulating brand strategies and policies aimed at driving customer’s purchase decisions, building customer loyalty, increasing market share, supporting growth, and increasing word-of-mouth referrals.I was instrumental in developing branding and advertising campaigns aimed at promoting UBA products and services. One such exciting marketing effort was the launch and marketing of the revolutionary artificial intelligence and chat banking application called Leo, which allows customers to open bank accounts as well as send money, buy air time, and check balances on social media platforms like Facebook Messenger and WhatsApp.Branches are directly responsible for the way UBA customers experience the brand; however, it was my responsibility to monitor customer satisfaction and the general perception of the UBA brand in the mass media and on social media platforms. I also conducted customer surveys, internal focus groups, and in-branch customer feedback mechanisms.Working closely with credible research companies, I executed research projects to measure advertising and brand awareness.As Head of Brand Management, I was also responsible for the design, production, purchase, and distribution of UBA marketing collateral to both internal and external stakeholders. Additionally, I was responsible for branding UBA customer touch points, such as branches, ATM sites, and online platforms.I also ensured research-based and technology-driven media buying for both above- and below-the-line marketing advertising platforms.At the operational level, I ensured brand compliance through alignment and consistency in the application of brand identity elements across all UBA products and services and customer touch points.Skills: Corporate Branding, Integrated Marketing, Market Research, Corporate Social Responsibility and Social Media Marketing

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  Entrepreneurs Financial Centre (EFC)

  • Lusaka, Zambia

  • Business Development Manager

    • May 2015 - Aug 2016
    • Lusaka, Zambia

    My main responsibilities as business development manager involved developing strategic ideas or proposals to increase revenue for my company.I explored ways of improving product features to maximize performance and profitability.I was also responsible for identifying target markets and developing effective communication strategies to reach them. In addition, I conducted marketing research projects to gain insights into the types of products and services customers wanted.This role involved organising corporate events such as sponsorships, new product launches, and corporate social initiatives in the community.I was also responsible for writing press releases, preparing media tool kits, and updating content on the EFC website and social media pages.Another important aspect of my job was planning commercial and economic surveys to identify prospective markets for new products and services.Skills: Sales · Communication · Customer Relationship Management (CRM) · Marketing Management · Business Development

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  Lafarge Cement Zambia PLC

  • Lusaka, Zambia

  • Internal Communications Manager

    • Apr 2014 - Oct 2014
    • Lusaka, Zambia

    In my role as Internal Communications Manager, my major priorities were developing and implementing the communication policy, preparing and managing the budget, and developing the communication plan.I ensured that the Lafarge brand was used correctly on marketing materials within the business and by creative agencies.I was responsible for the preparation of corporate communication messages.The following are some of the projects I implemented at Lafarge Zambia:I updated the communication policy.I produced a special newsletter covering the successful launch and implementation of the T-One project, which ushered in a new operating system for Lafarge Zambia.I produced two editions of the quarterly newsletter, Tukule magazine, which was an essential tool for employee mobilisation and engagement.I also developed the first ever Lafarge Zambia internal directory on the company's intranet.With the help of the IT department, I developed the intranet, which provided easy access to company documents and information.I also improved the look and feel of the Lafarge Zambia website by updating the website with new content and artifacts.Skills: crisis management, media planning, event management, corporate communications, and corporate social responsibility.

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  Zanaco Bank

  • Lusaka -Zambia

  • Brand Manager

    • Oct 2011 - Mar 2014
    • Lusaka -Zambia

    Job Purpose: To identify, develop, and implement effective brand strategies in liaison with the business in order to enhance the bank’s business growth and meet profit objectives while ensuring brand consistency at all customer touch points.AchievementsDeveloped a brand strategy for Zanaco, this involved working with the advertising agency Brand Leadership of South Africa using a three-dimensional approach of Brand discovery (audit and Research), Brand identification (brand positioning and Identity) and Brand Delivery (Actual application of the Brand)I drafted terms of reference for the creation of a brand manual for Zanaco which Brand Leadership executed.By developing the brand manual, I made it easy for all stakeholders to understand and implement the brand guidelines.I was also instrumental in the recruitment process of a new advertising agency for Zanaco in which Brand Leadership of South Africa was selected; I was involved in the screening of proposals and final contract negotiations.As project manager for the 2012 Zambia International Trade Fare, I ensured that Zanaco scooped the best exhibit in the banking and financial services category.Skills: Advertising Management · Brand Development · Exhibition Management · Branding & Identity · Contractor Selection

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  Barclays Bank Zambia Plc

  • Lusaka - Zambia

  • Product Marketing Executive

    • Jan 2008 - Oct 2011
    • Lusaka - Zambia

    The job purpose was to provide extensive marketing support to commercial, SME, retail, and local business segments.AchievementsI was instrumental in the rebranding project of Barclays prestige to Barclays premier life proposition; my key role was to recruit alliance partners for value-added customer incentivesI helped establish the SME Business Club, where entrepreneurship workshops were organised for Barclays customers. My main roles were to organise workshops and publish the SME In-Business newsletter.I developed the radio jingle for the 2010 Euromoney Best Bank in Zambia Award, which made Barclays win the Zambia Institute of Marketing 2010 Best Radio Advertisement of the Year award.I led the Barclays team on the Copperbelt to scoop the best exhibit in Financial Houses category at the 2010 Copperbelt Mining Agricultural and Commercial ShowSkills: marketing support; business alliance development; strategic repositioning; workshop presentations; radio advertising.

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  Celtel

  • Kitwe, Copperbelt Province, Zambia

  • Sales Executive

    • Jul 2002 - Dec 2007
    • Kitwe, Copperbelt Province, Zambia

    This job involved the following tasks:Organising the sales centre to meet Celtel International’s customer care vision and objectives. This involved implementing customer care departmental standards and measures and aligning the customer care process with the organizational achievement of its strategic direction.I also handled all customer care interactions by providing consistent standards of service to customers, thereby ensuring customer satisfaction.After recommendations from my superiors, I was transferred to Ndola, Zambia, in 2005 to help establish a retail outlet there.Skills: Retail Sales · Sales · Communication · Customer Relationship Management (CRM) · Analytical Skills

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  Smart Centre

  • Kitwe, Copperbelt Province, Zambia

  • Debt Collector

    • 1998 - 1998
    • Kitwe, Copperbelt Province, Zambia

    I was responsible for debt management, managing accounts with different age profiles, and following up on defaulting customers.I also helped with customer service on the shop floor when called upon to help.I was responsible for debt management, managing accounts with different age profiles, and following up on defaulting customers. I also helped with customer service on the shop floor when called upon to help.Skills: Sales · Communication · Customer Relationship Management (CRM) · Negotiation · Banking