Experience

• 

  MyTOWN Shopping Centre

  • Malaysia
  • Retail
  • 1 - 100 Employee

  • Senior Marketing Executive

    • Feb 2023 - Present

    • Handling FMCG brands, Automotive, Home & Living and varies tenants’ profile to activate events andpromotion.• Manage and develop spaces to generate income via casual leasing, events, roadshows, advertising mediumspace in shopping centre.• Plan and lead event campaigns/strategies leverage with marketing plan and objective.• Evaluate and prepare budget forecast, tenant's sales performance and revenue report.• Establish and maintain effective communication, relationship, with mall tenants and external event parties.

  • Marketing Executive

    • Feb 2019 - Mar 2023

    - Generate income through events & casual leasing Eg: roadshow, pop-up store, push cart & etc. - Plan and execute yearly event theme, concept & objective- Collaboration with tenant and non-tenant from different sector on thematic campaign and promotions- Laisie with various concession partners in optimizing revenue and analysing potential trade

• 

  Yites Event Management

  • Cheras

  • Project & Sales Executive

    • Dec 2015 - 2018
    • Cheras

    • Lead and monitor operation team to execute event involve set-up, dismantle, recruiting crew and talent.• Work with KOL, bloggers, social media and media to improve and built client image.• Plan ideas and strategic campaign to promote retail product, shopping mall in-house and festive event through event, roadshow and product launching.• Assist in maintaining relationship and business development with existing and new client servicing.• Secure partnership and sponsorship from retail or supplier to add value on client's event campaign and CSR program.

• 

  The Fusion Marketing Group Sdn. Bhd.

  • Petaling Jaya

  • Event Agent and Sales Consultant

    • Jan 2015 - Dec 2015
    • Petaling Jaya

    • Engage customer to advertise services and collect feedbacks.• Handling company event and roadshow.• Share knowledge and motivate members in team meeting.• Prepare team sales report to ensure team progression.