Experience

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  Madwell

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Social Media Strategist

    • Jul 2021 - Present

    Developing and contributing to turn-key social activations & always-on organic social. Clients: Visible, Verizon, Pokemon GO, more.

  • Community Manager

    • Sep 2018 - Jun 2021

    Writing engagement-driving social responses that characterize the brand and engender loyalty. Monitor trending social topics and strategies and make reco’s. Develop messaging around experiential events, product launches, and social campaigns. Other stuff: content planning, reporting, influencer outreach, memes, more ¯\_(ツ)_/¯. Accounts: Visible, Verizon Gaming.

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  Freelance (Self employed)

  • Greater New York City Area

  • Freelance Copywriter

    • Nov 2015 - Aug 2018
    • Greater New York City Area

    Mostly short-form copy. Email, social, Google Adwords, blog posts, ghost-written thought-leadership/thinkpieces, etc. Likes: brevity, tacos. Dislikes: jargon, cash-only places. Brands: Facebook, TIAA, UCLA.

• 

  Mashable

  • Greater New York City Area

  • Tech Reporting Intern

    • May 2015 - Sep 2015
    • Greater New York City Area

    Exploring and explaining our new digital world. My writing makes developments in tech both easy to understand and compelling for everyone, not just the nerd.

• 

  Apple

  • Greater New York City Area

  • Apple Specialist

    • Jun 2012 - May 2015
    • Greater New York City Area

    Match-making, but with technology. Listened to customers, not just about their tech concerns, but about who they are and what role the products would play in their lives.

• 

  New York Daily News

  • Greater New York City Area

  • Reporter/Intern

    • Jun 2013 - Aug 2013
    • Greater New York City Area

    Lived and breathed community news in Inwood, Washington Heights, and Harlem. Reported on tensions between residents and local restaurant owners, the city’s controversial geese culling, and other stories.

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  The Paley Center for Media

  • Media Council Web Intern

    • Jan 2012 - Feb 2012

    Furthering the discussion on changing media landscape. Assisting at media events with representatives from Fox, NBC and other companies. Cataloging, database research, mailings, data entry.

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  Norwood News

  • Bronx, NY

  • Reporter/Intern

    • Jul 2011 - Dec 2011
    • Bronx, NY

    Reported well-sourced and sharply written stories about the Norwood, Fordham and Bedford Park areas of the Bronx for biweekly print and online news publication.

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  Academic Review Committee

  • Purchase, NY

  • Committee Member

    • Jan 2010 - Jun 2011
    • Purchase, NY

    Considered appeals for readmission to the college from students who had been dismissed academically.

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  The Purchase Brick

  • Purchase, NY

  • Reporting and Editing Intern

    • Sep 2010 - May 2011
    • Purchase, NY

    Pitched, reported and edited on-campus news. Articles included investigative piece on peculiar activities of a “missing” professor and controversy over site relocation of commencement venue.