Experience

• 

  Truist Financial

  • Greensboro, NC

  • Digital Marketer

    • Jan 2024 - Feb 2025
    • Greensboro, NC

    Assisted in improving social media ads using Marketo to engage different customer segments on Facebook, Instagram, Twitter, and Pinterest, resulting in 10% increase in annual incremental revenue.
    Developed automated reporting in Google Sheets on social media KPIs for executive leadership, saving 12 hours monthly work and also created data visualization in Power BI.
    Implemented a content SEO strategy that boosted organic search traffic along with working on “Unstoppable Together” marketing campaign by using an email campaign to convert leads.
    Converted qualitative user feedback on social media channels to actionable recommendations for the SEO team to create content relevant to customers
    A/B Tested CTA buttons along with ads on Meta and Google.

• 

  Tradier, Inc.

  • United States
  • Financial Services
  • 1 - 100 Employee

  • Digital Marketer

    • Jul 2022 - Dec 2023
    • Remote

    Created, scaled, and optimized existing (and new) digital advertising campaigns on Google Ads, Bing Ads, Reddit Ads, and Apple Search Ads with a $20M annual budget for NinjaTrader / Tradovate.
    Researched and implemented Paid Social and PPC strategies with a focus on future markets
    Collaborated with the sales team to develop lead generation strategies, increasing leads by 20%.
    Managed website redesign project, resulting in a 25% increase in session duration and a 10% decrease in bounce rate.
    Initiated a partnership with influencers, enhancing brand visibility and contributing to a 30% increase in social media followers.

• 

  Proehlific Park

  • United States
  • Health, Wellness & Fitness
  • 1 - 100 Employee

  • Marketing Specialist

    • Feb 2021 - May 2022
    • Greensboro, NC

    Ran email campaigns and A/B tested them on metrics like open rates to maximize optimal effectiveness, resulting in an 30% increase in membership.
    Handled all social media websites and actively increased user traffic to page by 40%.
    Worked on website development for the company by using Wordpress and Adobe Dreamweaver.
    Measured the impact of social media promotions on commerce sales with Google Analytics, gaining an 18% uplift in revenue.

• 

  Scor Global Life Reinsurance Company Of America Inc.

  • United States
  • Insurance
  • 1 - 100 Employee

  • Marketing and Communications Intern

    • May 2020 - Jan 2020
    • Charlotte, NC

    Created a newsletter using Sway for the HR department to promote the internship program.
    Managed internal communications by sending out weekly updates through email to employees and wrote internal articles for the company.
    Utilized spreadsheets to track the spending of clients and enhanced functionality of SharePoint platform.
    Created ideas for company events that actively helped increase corporate social responsibility and was featured in local newspapers.

• 

  Rebuilding Together Of Greater Charlotte

  • United States
  • Construction
  • 1 - 100 Employee

  • Social Media Intern

    • Aug 2017 - Mar 2018
    • Charlotte, NC

    Helped find low- income homeowners who needed repairs done to their houses and stored in a datasheet for company to use.
    Aided in finding partnerships with organizations looking to help rebuild homes to ensure better living for owners in the community.
    Actively posted in on social media leading to 20% increase in leads and 35% increase in community partnerships.