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Ron Tolliver profile image

Ron Tolliver

Sales Manager at Honda of the Desert
Intro Book
Experienced radio broadcasting professional with 20+ years of experience in programming, on-air talent, and sales management.
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Location
Pasadena, California, United States, US
Skills
  • Broadcast
  • Music
  • Radio Broadcasting
  • Entertainment
  • Social Media
  • Show all
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Bio

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Ron Tolliver is a seasoned radio broadcasting professional with 20+ years of experience in programming, on-air talent, and sales management. He has worked with top stations in Las Vegas, Palm Springs, and San Francisco, and has a strong background in music programming, artist development, and community relations. With a degree in Mass Communication/Media Studies from Pasadena City College, Ron has honed his skills in radio broadcasting, music programming, and sales management. He has a strong understanding of the entertainment industry and has worked closely with record labels and artists to support artist development and station promotions. Ron is a versatile professional with a broad range of skills, including broadcast, music, radio broadcasting, entertainment, social media, radio promotions, radio hosting, new media, A&R, and radio management.

Experience

  • Honda of the Desert
    • United States
    • Sales Manager
      • Feb 2023 - Present
      • United States

  • Bruce Titus Automotive Group/ Volkswagen of Palm Springs
    • Palm Springs, CA
    • Sales Manager
      • Aug 2018 - Feb 2023
      • Palm Springs, CA

  • 104.3 Now FM (KFRH), 97-7 (KRCK), 92.7 The Revolution (KREV)
    • Las Vegas, Palm Springs and San Francisco
    • On Air Personality
      • Jan 2016 - Jan 2020
      • Las Vegas, Palm Springs and San Francisco

      On Air Talent Weeknights 6p-10p on KFRH 104.3 NOW FM Las Vegas, KRCK HOT 97.7 Palm Springs and KREV 92.7 THE REV San Francisco. Also, every Saturday Night, host of the Saturday Night Spin Cycle 8p-Midnight.

  • Simmons Media Group
    • Greater Salt Lake City Area
    • Assistant Program Director/Music Director/On-Air
      • 2012 - 2013
      • Greater Salt Lake City Area

      Programming Music for all day-parts and becoming talented with using RCS Selector/G SelectorMorning Show Lead Chair of the "Fun House" weekdays Monday thru Friday On-Air Afternoon DriveWorking closely with record labels and artists to support artist development and station promotions Increase rating with People 18-34 and 25-54Improved station relations within the communityHosting weekly clubs and attending station and community events to assist the station in maintaining a positive image in the communityAssisting with production, dubs, produce station spots, promotions and any other task for the betterment of the station

  • Desert Radio Group
    • Palm Springs, California
    • Assistant Program Director/Music Director/On-Air
      • Mar 2004 - Mar 2012
      • Palm Springs, California

      Programming Music for all day-parts, and becoming talented with using RCS SelectorOn-Air Afternoon DriveOn-Air NightsIncreased rating from Women 18-34 and 25-54Increase rating with Males 18-34 and 25-54Improved station relations within the community. Working closely with record labels and artists to support artist development and station promotions Hosting weekly clubs and attending station and community events to assist the station in maintaining a positive image in the communityAssisting with production, on air shifts, promotions and any other task for the betterment of the station

  • Emmis Communications
    • Burbank, California
    • Promotions/ Street Team
      • Mar 1999 - Mar 2004
      • Burbank, California

      Responsible for setting up promotional eventsAssisting with the On Air talents at eventsWorking closely with promotions director for the betterment of remotes and other station events

Education

  • 1997 - 1999
    Pasadena City College
    Mass Communication/Media Studies

Suggested Services

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Industry Focus. “Broadcasting”

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