Experience

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  Tenaquip

  • Mississauga, Ontario, Canada

  • Director of Sales

    • Oct 2022 - Present
    • Mississauga, Ontario, Canada

    100% Canadian industrial equipment, supplies and solutions distributor

• 

  Swish Maintenance Limited

  • Vice President Sales and Marketing

    • May 2021 - Oct 2022

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  Redbloc Inc.

  • Mississauga

  • President / CEO (LED Design, Lighting & Controls)

    • Jan 2020 - Oct 2022
    • Mississauga

    ☑️ Established an industry first boutique-style business allowing us to work closely with national accounts and end customers to focus on the success of the brands we represent while staying passionate about energy conservation. With this mindset, we provide the highest level of LED lighting and controls solutions at the lowest cost to our customers the very first time!☑️ We leverage 3D modelling, state of the art algorithms and lighting design professionals to deliver the exact design intent on budget.☑️ We provide additional value by removing the costs associated with the traditional supply chain channels thus improving our customer's bottom line.☑️ Lighting design should not be made for the moment in time but rather intended for the life of the system and centered around the people that work in the space and manage the facilities.☑️ We are constantly reinvesting into the business and adding additional supply partners to better serve the needs of our customers of today and future.

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  Argo International Corporation

  • Burlington

  • VICE-PRESIDENT

    • 2013 - Dec 2019
    • Burlington

    ☑️ Specifically hired to achieve revenue and market share targets via developing business from new prospects and untapped markets. Built and managed trust-based relationships with stakeholders, vendors, industry partners, and clients from CFO/CEO/COO level decision makers to front-line associates to retain existing loyalty and to develop new business➡️ Spearheaded a high-performing team of 6 technical sales managers, 2 inside sales, 1 marketing manager, 1 operations manager, 1 accountant and 1 human resources manager. Industrialized and implemented a strategic action plan to maximize growth with our vendor partners – target accounts, target industries, quarterly reviews and mutual planning sessions.➡️ Drove and implemented high-level strategic decisions across day-today operations and processes, and ensured continued evaluation and improvements in organizational effectiveness and operational excellence.➡️ Provided strategic marketing leadership to evangelize and promote the company’s image, reputation, and brand. ➡️ Conceptualized policies and procedures, trained staff, evaluated managers’ performance, and industrialized plans for managing and retaining talent inside the organization and for improving leadership strength.➡️ Developed, managed and reviewed sales pipeline (SFDC) to encourage a predictive sales forecast and sales accountability➡️ Presented business performance to BOD on a quarterly basis, including sales, margins, and forecast.➡️ Devised and implemented sales strategies, operational improvements, website redesign, sales tools, and recruiting plans.

• 

  Pelican Products, Inc.

  • Milton

  • Director of Sales

    • 2009 - 2013
    • Milton

    ☑️ Brought on board to direct, coached, and mentor 10 territory managers, 2 inside sales, 1 marketing manager and 3 agents, providing direction in tactical marketing, strategic planning, branding, customer engagement and experience, new technology, business management, operational roadmaps, sales strategies, negotiations, product management, and distribution tactics➡️ Managed a large distribution network for Industrial, Electrical, Consumer and Safety products. Developed a strategic plan to grow market share into existing and new markets with solutions that addressed customer “needs” and “pain points”.➡️ Recipient of a President’s Club Award - Facilitated sales process training – determined decision makers, agenda statements, probing questions, customer needs, objections, and articulated value, solution and agreement.➡️ Was responsible for distribution forecasting and sales pipeline (SFDC) targets – increased closure rate by 20%, and maintained a 2x budget in monthly pipeline. Conducted business reviews with BOD and Executive Team – reviewed sales QTD and upcoming QTR, Sales Funnel, Opportunities, Obstacles, Margins, EBITDA, and Operational Costs.➡️ An integral part of the Global Leadership Team – reviewed new acquisitions and innovative ways to grow the portfolio.➡️ Directed a cross-functional team in the operational excellence and continuous improvement effort; mentored teams of top-performing professionals in the effort to motivate staff deliver results and client satisfaction.

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  Omron Automation - Americas

  • Markham

  • National Sales Manager

    • 2007 - 2009
    • Markham

    ☑️ Facilitated profitability across all channels through analysis of sales trends, promoted brand standards in alignment with company vision, and motivated and inspired the team to sell, grow, and have fun. Was instrumental in developing and driving broad customer relationships across all functions within largest retail partners, and distributors➡️ Spearheaded the Automation and Safety product segments in Canada with $50M in sales. ➡️ Managed a distribution network of forty partners, and a sales team of 22 representatives and 4 regional managers.➡️ Rationalized distribution from fifty-two to thirty-three and maintained 90% market share. Developed new plans to target market segments which included Mining, Water/Wastewater, Oil and Gas, Pharmaceutical and Power Generation verticals.➡️ Responsible for all national and regional targets and forecasting of distribution channels.➡️ Sold multiple services and sales solutions to facilitate entry into new markets, product lines, and evolve services offerings.

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  Cooper Industries

  • Mississauga

  • North America Channel Marketing Manager

    • 1998 - 2007
    • Mississauga

    ☑️ Handpicked to lead the development and implementation of distribution sales and marketing strategies for North American channels. Facilitated profitability across all channels through analysis of sales trends, promoted brand standard, and developed broad customer relationships. Recipient of the 2005 Sales and Marketing Excellence Award ➡️ Utilized market data to target growing and emerging markets. Developed a strategy to target key accounts in the specification stage with industry specific marketing collateral and “Value Added” products and services.➡️ Collaborated with distribution sales and marketing managers to develop strategies for growth. Engaged cross functional teams from distribution and Cooper to create targeted plans. Developed a distribution strategy to achieve 30% growth.➡️ Lead the Sales and Marketing efforts during the implementation of SAP, and developed key benchmark reports.➡️ Continuously contributed to the generation of new ideas and strategies to optimize work process and increase revenues; analyzed complex data and drew relevant conclusions, which led to optimization of work processes and increase revenue.