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Ron Raffel is a seasoned sales and management professional with 35 years of experience in the plumbing industry. He has worked as a sales consultant, sales manager, and owner of various companies, including Raffel Consulting Group and Raffel Supply Co. Raffel has a strong background in sales, pricing, and inventory management, and has helped numerous companies enter the US market or increase their sales. He is also a pioneer in the decorative plumbing hardware industry and has been involved in various industry associations, including the National Association of Plumbing Showroom Professionals.

Experience

  • Viefe®
    • Spain
    • Sales And Service Agent
      • Feb 2022 - Present
      • Spain

    • Owner
      • May 2014 - Present

      Looking to use my years of success to help manufacturers, importers or national distribution companies either enter their US market or increase their sales.May also be looking at part time, like an ambassador for a mfg to work trade shows, open houses or field training. I have a training program for showroom staff that teaches the functionality of the products they sell and how they are used in plumbing system. The program is Basic Plumbing 101. It is not brand specific. Make your showroom staff the most educated and trained to counter internet sites.

    • Consultant/Sales Manager to the Decorative Plumbing Hardware Industry
      • May 1989 - Present

    • Member Board Of Directors
      • Jan 2019 - Present
      • Lake County, IL

      A non-profit organization that has been established to help Veterans in Lake County, IL with health and safety changes that need ot made to their homes. This is done at no cost to them. It may include the need for a ramp, new refridgeratory, new flooring, etc. The need is evaluated by a committee and presented to the board for approval. There is a means review.Of course we are looking for donations but more than that, we are looking for veterans to help. Many are too proud to ask for help.It feels good to give back to the community and to help those who cannot usually through no fault of their own cannot help themselves.

    • Vice President
      • 2019 - Present

      In addition to my consulting I am happy to be working with my good friend John Murphy, "The Plumbing Guru", in promoting professionalism and training for the DPH Industry.I am a pioneer in the DPH business and have seen lot's of changes. Some for the the better. One thing is for sure, it can always be better!

  • Nantucket Sinks USA
    • North Kingston, RI
    • National Sales Manager
      • Aug 2016 - Apr 2018
      • North Kingston, RI

      You name it and I do it!I work in close contact with the managing partner in establishing a strong presence in the brick and mortar kitchen and bath showrooms. Most items are kitchens sinks made from various materials and imported from around the world.We have established programs and concepts that are very cost beneficial to customer that wish to joying this fast gowning company. One of our concepts is to go back to the good old days and have select limited distribution enabling our customers to pretty much be able to get orders that they specify..It's not the number of customers but the quality of customers we can partner with.

    • Vice President Sales and Service
      • Mar 2011 - May 2014

      Hire and train independent repsDesign and implement sales programsWork in conjunction with managing partner in developing the brand to be the most requested in the industry.

    • Sales consultant managment consultant
      • Mar 2011 - 2014

      Helped design a business plan and start a company from concept to reality. Hired sales reps, developed discount structure that worked.Now the company is a full fledged player in the plumbing fixture business.

    • Vp sales
      • 2011 - 2014

    • Board member
      • 2001 - 2012

      Helped start the association. The association not only the voice of the industry but the best way to network!Relationships are very important when one is trying to build a business. Served on the board for 10 years!

    • Educator, Sales rep, and consultant
      • Apr 1994 - 2012

      I teach sales people how to sell and close the deal! What is 5 star service and how to make it apply to their specific industry. Knowledge is Power!

    • Owner
      • 1994 - 2010

      Manufacturer's representative in luxury plumbing and hardware.Also did consulting to various manufactures in setting up their sales force, pricing and discount practices, and market penetration.Also consulted with dealers on how to increase gross margins of profit. Nothing beats experience, I have that!

  • Raffel Supply Co/ Raffel Corp
    • Chicago Heights, Illinois, United States
    • President
      • Jun 1964 - Jul 1980
      • Chicago Heights, Illinois, United States

      Plumbing Supply

Education

  • 1962 - 1964
    University of Oklahoma
  • 1958 - 1962
    New Trier High School

Suggested Services

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Industry Focus. “Construction”

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