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Ron Larmore profile image

Ron Larmore

VP Sales at Creative Advertising Products
Intro Book
Seasoned sales and management professional with 38 years of experience in sales management and key account management.
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Location
Greater Orlando, US
Skills
  • Sales Management
  • New Business Development
  • Key Account Management
  • Account Management
  • Product Development
  • Show all
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Bio

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Ron Larmore is a seasoned sales and management professional with 38 years of experience in sales management, new business development, and key account management. He has held leadership positions at Philips Lighting, Stevens Lighting/Orange Belt Lighting, and Creative Advertising Products, and has a strong background in product development, selling, and trade shows. Ron has a Bachelor of Science degree in Marketing from Ball State University and is certified as a Lighting Certified professional.

Credentials

  • Lighting Certified
    National Council of Qualifications for the Lighting Professions

Experience

  • Creative Advertising Products
    • VP Sales
      • Sep 2015 - Present

      To increase Creative Advertising Products sales in targeted market segments throughout Central Florida. I enjoy showing people how they can make their businesses grow with the many products we offer. If you're not advertising, you're business is not growing. Be successful and make it a great day!

  • Harris Lighting/Orion Energy Systems
    • Central Florida
    • Territory Manager
      • Jul 2014 - Apr 2015
      • Central Florida

      * New position to introduce and test the market with Harris Lighting LED fixtures to distributors in Central Florida* Worked with end users and distributors to promote the Harris product

  • Philips Lighting
    • Central and NE Florida
    • Senior District Sales Manager
      • Apr 1985 - Nov 2013
      • Central and NE Florida

      * Conducted training sessions for the distributor’s sales teams with new product information, lighting systems and selling techniques* Went on joint sales calls with distributor representatives* Pursued new business with utilities, municipalities, property management, universities, retail chains, government facilities, electrical contractors and the manufacturing industry to bring to distributors* Created energy audits to show ROI from existing lighting to new energy efficient lighting systems and presented the results to the management* Represented Philips at trade shows hosted by distributors and larger industry shows* Covered South Florida for seven years, then transferred to call on Central and NE Florida; the West Coast and North Central Florida were added for a few years during a transition phase* Left Philips with the Florida Team #3 in the country

  • Stevens Lighting/Orange Belt Lighting
    • Tampa/Orlando, FL
    • Branch Manager
      • 1980 - 1984
      • Tampa/Orlando, FL

      * Sales Manager for Stevens Lighting for one year covering the Tampa market* Opened Orange Belt Lighting in Orlando, growing the business into a million dollars of annual sales in lamps and ballasts within three years.

Education

  • 1969 - 1974
    Ball State University
    Bachelor of Science, Marketing

Suggested Services

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Industry Focus. “Marketing”

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