Experience

• 

  Harding&Company

  • Owner/President

    • Sep 1987 - Present

    I'm an experienced pro at helping start-up companies and entrepreneurs launch or grow their companies with tailored efforts in differentiating them from competition... marketing strategies and advertising efforts. I've been successful with fifty companies to date. I've consulted with companies large and small all over the US and Europe as well. I'd like to help you establish or grow your business!

• 

  Harding & Company

  • Kingston Massachusetts

  • President

    • Sep 1987 - Present
    • Kingston Massachusetts

    Here are some of the courses I've taught at Boston University, Curry College, Emerson College and Northeastern University and Simmons College:Advertising Management, Global Advertising, Conflict Management, Entrepreneurship and Creative Problem Solving, Interviewing, International Business, Public Relations, Public Speaking, Small Business Concepts, Salesmanship, Campaign Planning, Copywriting, Organizational Behavior, Market Research, Male/Female Communication, Media Planning and Buying, Effective Listening,

• 

  Manager, Director, Professor

  • Boston Massachusetts

  • P&G, Gillette, Harding& Company, Boston University

    • Jun 1975 - Sep 1987
    • Boston Massachusetts

    I started, staffed and originated companywide systems of advertising and production at Gillette. In the process, I reduced scrapping of advertising from 30% to zero in the first year. The Boston Herald described me as "The quiet force that turned Gillette into a world class marketer.".Bringing my thirty years of advertising success to the classroom, my class at Boston University is said to be the most popular course at BU for the past five years.