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Roman Snegirev

Head of Marketing at International FX & CFD broker (NDA)
Intro Book
Seasoned marketing expert with digital strategy and brand management expertise.
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Location
Podgorica, Montenegro, ME
Skills
  • Digital Strategy
  • Online Marketing
  • Marketing
  • B2b Marketing
  • Social Media
  • Show all
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Bio

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Roman Snegirev is a seasoned marketing professional with extensive experience in digital strategy, online marketing, and brand management. He has held various leadership positions in top companies, including Head of Marketing and Digital Communications, and has developed and implemented successful marketing strategies for multiple brands. Roman holds a Master of Science degree in Applied Mathematics and Physics from Moscow Institute of Physics and Technology (MIPT) and a Master's degree in International Economic Relations from Moscow State Institute of Management (MGADA).

Credentials

  • Certificated Project Management Associate - CPMA
    IPMA: International Project Management Association
    Jan, 2021
    - May, 2026
  • Agile basics for high tech products
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    Nov, 2020
    - May, 2026
  • Internet of Things Applications Fundamentals
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    Nov, 2020
    - May, 2026
  • Legal basics of technology business
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    May, 2020
    - May, 2026
  • Project management for innovative products
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    May, 2020
    - May, 2026
  • Principles of UX & UJM Redsign
    Senteo
    Feb, 2020
    - May, 2026
  • Development of innovative products
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    Jan, 2020
    - May, 2026
  • Monetisation of R&D results
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    Dec, 2019
    - May, 2026
  • Branding for startups
    Moscow Institute of Physics and Technology (State University) - MIPT, Phystech
    Nov, 2019
    - May, 2026
  • Chief Digital Marketing Officer
    Netology
    Jan, 2018
    - May, 2026
  • FCE (First Certificate in English)
    Inter-Bridge English language school
    Jan, 2014
    - May, 2026
  • NIMA Marketing-B (b2b marketing)
    NIMA, Nederlands Instituut voor Marketing
    Dec, 2007
    - May, 2026

Experience

  • International FX & CFD broker (NDA)
    • Europe
    • Head of Marketing
      • Jan 2023 - Dec 2023
      • Europe

      Highly trusted International FX and CFD broker, founded in 2007. Responsibilities:-Development and implementation marketing strategies in the regions of presence;-Product marketing. Mobile app, web and Personal area.-Marketing projects with Affiliate department and IB's;-Events and Fairs;-PR and Brand awareness activities;-Media buying;-Formation of regional marketing teams from scratch;-Development and implementation KPI for marketing teams;-Budget management and reporting. Brand awareness, customer acquisition and retention activities; -Implementation of Generative AI tools and marketing processes optimization;-CRM marketing and BI analytics (salesforce, metabase, Google bigQuery; GA4);-Market and competitors research;-Team management. Remote and on-site.Awards:-Best Mobile Trading Application Global 2023 -Fastest growing broker Asia 2023-Most Reliable Broker Asia 2023

  • TMK
    • Russian Federation
    • Fabricated Metal Products
    • 700 & Above Employee
    • Head Of Department, Digital communications and services
      • Apr 2019 - Jan 2023

      Apr 2019 - Mar 2021Chelpipe Group Achievements:-Developed and implemented the digital marketing part of the corporate CX strategy;-Developed and implemented SEO and PPC strategy;-Successfully launched an e-commerce platform for pipe products (B2B);-Successfully launched an intranet corporate portal;-Developed and implemented Social Media Marketing (SMM) and brand media strategy;-Successfully launched the corporate digital brand media, offline to online;-Launched and implemented a Brand Reputation Management strategy (ORM, SERM);-Launched and implemented an Influence Marketing strategy, focusing on micro-influencers and regional bloggers;-Launched and implemented award-winning corporate mobile app.Mar 2021 - Dec 2022 Rimera Group Achievements:-Successfully launched an e-commerce project "Cybersteel" for stainless steel pipes (B2B);-Developed and implemented a digital marketing strategy for the new Cybersteel brand;-Developed and implemented a Social Media Marketing (SMM) HR Brand project;-Launched and implemented a Brand Reputation Management strategy (ORM, SERM);-Developed and implemented SEO strategy;-Launched and implemented an Influence Marketing strategy, focusing on micro-influencers and regional bloggers.Awards:- hh.ru, HR Brand 2019: Corporate mobile app (TMK Radar). Gold federal prize;- Ad Black Sea Festival 2018, Best corporate social responsibility (CSR) / CORPORATE IMAGE / "8-bit of safety" campaign;- webaward.org: Manufacturing Standard of Excellence 2020 (b2b e-commerce platform).

    • Head of Digital Marketing & E-commerce
      • Feb 2018 - Apr 2019

  • Sollers-Auto
    • Moscow, Russian Federation
    • Head of digital marketing
      • Aug 2016 - Feb 2018
      • Moscow, Russian Federation

      The leading russian automotive company, market leader in full-size suv’s and light commercial vehicles.Brands: SsangYong, UAZ-Successful launch of the updated UAZ Patriot model. A 360 media advertising campaign with Kostya Dzyu (TV, Digital, Radio, OOH);-Successful launch of the new SsagYong Tivoli model. A 360 media advertising campaign (TV, Digital, Radio, OOH);-Successfully introduced a new product to the market - the UAZ Profi family of light commercial vehicles, capturing over 20% of the LCV market within two years;-Achieved a 6% sales growth and a 25% increase in brand searches through the launch of a new communication strategy for the UAZ brand;-Increased the size of the active UAZ brand community to 750,000 by launching a content platform and experience program called "Drive";-Successfully implemented an e-commerce merch project under the UAZ brands.

  • CAME Spa
    • Italy
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Digital Marketing Manager
      • Jan 2013 - Feb 2015

      For over 50 years, CAME have designed and produced high-quality technological products and solutions for the comfort and security of people in residential, public and business environments.

    • Group Brand Manager
      • Sep 2009 - Jan 2013

  • Alutech
    • Moscow
    • Product Marketing Manager
      • 2007 - 2009
      • Moscow

      ALUTECH Group is a big manufacturing and sales holding, one of the leaders of roll-up systems and sectional gates market in Western and Eastern Europe, leading manufacturer of aluminum profile systems in the CIS. The Holding unites 5 production enterprises and over 20 sales companies.

  • Ford Motor Company
    • Moscow
    • Digital Marketing Specialist
      • 2006 - 2007
      • Moscow

  • Ice Hockey club Dynamo Moscow
    • Москва, Россия
    • Online Marketing Manager
      • 2004 - 2006
      • Москва, Россия

Education

  • 2019 - 2021
    Moscow Institute of Physics and Technology (State University) (MIPT)
    Master of Science, Applied mathematics and physics, Technology entrepreneurship
  • 1998 - 2005
    Московский Государственный Институт Делового Администрирования (МГАДА)
    Master's degree, International economic relations

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