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Rolland Cheng is a seasoned hospitality professional with 30+ years of experience in sales, marketing, and management, specializing in the Asian market and travel industry. He has held various roles, including Sales Manager and Senior Guest Relation Officer, and has developed expertise in strategy, negotiation, and yield management. He is fluent in Mandarin Chinese and has experience working with hotels, trade shows, and leisure industries.

Experience

    • Sales Manager /Leisure - Asia
      • Mar 2012 - Present

    • Sales Manager - Asia
      • Apr 2004 - Dec 2011
      • Miami

      • Initiated and developed company’s first sales and marketing strategy targeting Asia.• Recruited new clients by conducting overseas sales calls in China, Japan, S. Korea, Thailand, Malaysia, Singapore & Taiwan, as well as by attending overseas shows: CITM (China) & ITF (Taiwan). • Responsible for developing and increasing both FIT and group production in Asia, as well as coordinating and servicing all groups booked from these markets.• Produced and developed Mandarin language collateral for use during sales calls and for direct mail campaigns to clients located in Chinese speaking countries worldwide.

  • Tourico Holidays
    • Altamonte, FL
    • Sales Manager - Asia
      • Oct 2002 - Mar 2004
      • Altamonte, FL

      • Responsible for increasing the number of clients using company’s state-of-the-art, online booking system. Target markets included: Asia/Pacific Rim, Middle East and small US based receptive tour operators specializing in the Asia market.• Pursued new clients and maintained relationships with existing clients by conducting domestic sales calls, by attending industry trade shows and by communicating regularly via telephone, fax and email.• Translated, and laid out, in Mandarin (Chinese), all digital and hard copy collateral used in direct mail campaigns to clients in any Chinese speaking locations worldwide.

    • Sales Manager - Asia
      • Mar 2000 - Sep 2002
      • San Francisco Bay Area

      • Responsible for increasing group ticket sales from the Asia Pacific and US markets.• Increased overall group bookings through personal sales calls, trade show participation and telephone solicitation to new clients.• Maintained and further developed relationships with already existing client base.

  • S.H Tours, San Francisco CA
    • San Francisco Bay Area
    • Tour Planning Manager & Operation Manager
      • Jun 1992 - Jan 2000
      • San Francisco Bay Area

      • Increased FIT and group sales through personal overseas sales calls, trade show participation and telephone solicitation to new and already existing clients.• Responsible for negotiating and contracting FIT rates with hotels, rental car companies and attraction suppliers. • Created training programs and information packages for internal and overseas tour escorts.• Handled overseas tour group coordination and acted as liaison between overseas tour operators and local suppliers.

    • Sales Manager Sales Manager/ Senior Guest Relation Officer
      • Sep 1981 - May 1986
      • Taipei, Taiwan

      • Responsible for the sales and marketing of the hotel both domestically and internationally.• Coordinated all hotel departments to meet in house guests’ needs.• Handled and resolved complaints received from in-house guests.• Responsible for VIP check-ins and problem resolution for in house guests.

Education

  • 1989 - 1992
     California State University, Stanislaus, Turlock, CA
    Bachelor's degree, Marketing

Suggested Services

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Industry Focus. “Hospitality”

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