Experience

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  Belmont Abbey College

  • United States
  • Higher Education
  • 400 - 500 Employee

  • Associate Vice President for Marketing & Communications

    • Aug 2020 - Present

  • Director of Marketing & Communications

    • Dec 2013 - Aug 2020

    Lead the marketing & communications functions at a small, Catholic, liberal arts college located in Belmont, NC -- just 10 minutes from Charlotte, NC. Oversee all external communications including marketing, advertising, public relations, sponsorships, website, social media and alumni communications.

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  University of North Texas

  • Director of Graphic Brand Management

    • Dec 2007 - Nov 2013

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  DexMedia (formerly Supermedia, Idearc Media, Verizon Superpages)

  • Group Manager, Marketing Communications

    • Nov 2006 - Nov 2007

    Launched the new Idearc brand. Managed a team of 10 Marketing Communications professionals who provide collateral, product design, direct marketing, and advertising to the 6 sales regions and product divisions. Provided expert oversight for $20M advertising and communications budget. Drive company strategy for media planning, media buying, product placement, and sports sponsorships. Develop naming strategy for new product introductions and manage design standards and trademarks. Direct outside agencies to execute CRM, market research, product design, TV, radio, print and OOH advertising, promotional campaigns, and sponsorship strategies..

• 

  Verizon Information Services

  • Advertising Services
  • 1 - 100 Employee

  • Director Marketing Communications

    • Oct 2003 - Nov 2006

    Spearheaded the integrated marketing communications efforts for Verizon Yellow Pages. Established B2B and B2C brand positioning, media strategy, and creative standards across the company for all external communications. Executed a multi-disciplinary marketing approach, including: advertising, direct marketing,sponsorships, non-traditional, interactive, point of sale materials, events, trade shows and internal communications. Drove business decisions and forecasting through performance analysis and research. Ensured effective integration and execution of marketing programs by managing relationships with regional marketing departments. Directed team of 11 with 4 direct reports and managed external agencies for direct marketing, sponsorships, media planning and media buying. Oversaw naming, trademarks and new product communications development, including establishing a Web presence. Managed internal communications.

  • Director Alliances, Product Design & Sales Promotions

    • Feb 2001 - Oct 2003

    Strategically drove alliances organization to successful establishment of trade and non-trade relationships with major brands, regional and national media conglomerates and regional community entities nationwide. Led a team of 11 and up to 20 contractors in producing collateral, community magazine, cover design, new product design, events and internal communications. Managed a national events and sponsorship program budget of $2M and media alliances budget of $45M. Established SuperPages brand standards.

• 

  Fairpoint Communications

  • Director Marketing & PR

    • Jan 2000 - Feb 2001

    Optimized all marketing and public relations programs for the newly infiltrated, competitive Northwest and Central regions. Managed and established goals for a team of 8 and regional marketing and PR teams. Executed strategy for all marketing, public relations, employee communications, media, advertising, collateral development, direct marketing, events, trade shows, and promotions. Developed revitalization plan for tracking and measurement of all direct marketing, telemarketing, and customer retention programs. Authored a multi-million dollar budget for increased manpower and provided direction for strategic spending. • Contributed to establishing new brand and marketing direction through strategic planning, market research, and the development of creative elements for multiple mediums, including direct marketing and consumer advertising. • Drove sales growth in new markets through targeted promotions.

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  Sprint Business

  • Manager of Integrated Marketing

    • Dec 1995 - Dec 2000

    Introduced and maintained domestic and international telecommunications products and promotions in the small business market through the development of quarterly strategic communications. Ensured total integration of communications strategy by managing a cross-functional communications team and 5 program managers. Achieved communications objectives through strategic media planning and selection. Optimized multi-million dollar advertising and promotions budget to ensure customer acquisition and retention. Oversaw creative execution of communications for: small business core product acquisition and retention, small business international acquisition, and introduction of Sprint ION to the small business market. Wrote, designed, and edited all internal communications.

• 

  Sprint

  • Group Manager

    • 1995 - 2000

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  Gemini Consulting

  • Information Coordinator

    • 1993 - 1996