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Roland West is a seasoned entertainment executive with a storied career spanning over three decades. As a former Senior Director of Marketing & Radio Promotion at The Orchard, he successfully led the company's radio promotions and marketing efforts for eight years, preceding his tenure at RED Distribution, where he held the same role for five years. Prior to that, West held various positions at Island Def Jam, KITS "LIVE 105" San Francisco, KROQ, and KNAC, showcasing his versatility and expertise in the entertainment industry. Throughout his extensive experience, West has honed his skills in marketing, digital media, social media marketing, and advertising, with a strong focus on radio promotions. He holds a Bachelor's degree in Communications from California State University-Chico and a BA in Radio, Television, and Film from California State University-Long Beach. With a strong foundation in the entertainment industry and a proven track record of success, Roland West is a compelling figure, adept at navigating the ever-evolving landscape of entertainment marketing and promotion.

Experience

  • The Orchard
    • San Francisco Bay Area
    • SR Director Marketing & Radio Promotion
      • Nov 2019 - Oct 2023
      • San Francisco Bay Area

      Have left after 8 amazing years in the Sony system. Exploring new opportunities.

  • RED Distribution
    • Sacramento, California Area
    • SR Director of Radio Marketing & Promotion
      • Apr 2014 - Nov 2019
      • Sacramento, California Area

    • Director of Marketing & Promotion for the Pacific NorthWest
      • Oct 1997 - Apr 2014

      spreading the word about Island Def Jam muisc via radio/internet promotions and shows.

    • Assistant Program Director/Music Director
      • 1988 - 1997

      On Air Personality nights & middays, along with programming duties

  • KROQ
    • Pasadena, CA
    • On Air Personality
      • 1987 - 1988
      • Pasadena, CA

      weekend and fill in radio personality

  • KNAC
    • Long Beach, CA
    • Music Director/On Air Personality
      • 1983 - 1986
      • Long Beach, CA

      Programming duties and on air personality

Education

  • 1979 - 1982
    California State University-Chico
    Bachelor's degree, Communications
  • 1982 - 1984
    California State University-Long Beach
    BA, Radio, Television, and Film

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Entertainment”

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