Experience

• 

  Cashrewards

  • Australia
  • Software Development
  • 200 - 300 Employee

  • Senior Social Content Manager

    • Jul 2023 - Present

    Leader of the content team and one of the two creative leads in the organisation. Overseeing the organisation's content production across brand, marketing, retail media and internal. Content regularly receives over 95% VTR and is a key driver in marketing campaigns, driving brand awareness and increasing revenue.

  • Senior Social Media Manager

    • Sep 2021 - Jul 2023

    Social media team leader. Developed a full-funnel social media strategy considering the customer journey from awareness to conversion. Conducted significant research into Gen Z's relationship with brands and their online habits resulting in the company shifting priorities to its app. Also initiated the beginnings of the organisation's retail media offering through content creation and distribution for clients.

• 

  Rushfaster.com.au

  • Sydney, New South Wales, Australia

  • YouTube Channel Manager / Presenter

    • Mar 2022 - Present
    • Sydney, New South Wales, Australia

    Managing a global team of YouTube presenters, partner brands, sponsors and affiliates. Presenting and producing content.

• 

  Hyperemesis Australia

  • Sydney, New South Wales, Australia

  • Board Member

    • Jun 2019 - Present
    • Sydney, New South Wales, Australia

    Member of the board for Hyperemesis Australia, a nation-wide charitable organisation focussed on supporting sufferers of pregnancy sickness, their families and healthcare professionals.

• 

  Freelance

  • Sydney

  • Digital and content marketing consultant

    • Dec 2020 - Jul 2023
    • Sydney

    A freelance digital marketing specialist, developing sustainable social media and content marketing strategies, managing implementation and execution. Clients include; ReachOut AustraliaBrag Magazine Inertia Music Equality Australia Australian Labor PartyLord Mayor of the City of SydneyMH Carnegie & Co.Sydney Philharmonia ChoirsGondwana ChoirsSydney Opera HouseEssential Media Communications Electrical Trade Unions

• 

  Department of Premier and Cabinet (NSW)

  • Sydney, Australia

  • Digital Communications Advisor

    • Aug 2019 - Dec 2020
    • Sydney, Australia

    Advising the Leader of the NSW Labor party on digital strategy

• 

  Tiny Fox Productions

  • Sydney, Australia

  • Digital Director

    • 2015 - Jun 2019
    • Sydney, Australia

    Boutique media agency founded in 2015 offering digital marketing strategies and content production.

• 

  ReachOut Australia

  • Sydney, Australia

  • Social Media Manager

    • Jun 2016 - Feb 2018
    • Sydney, Australia

    Drove significant growth of the organisation’s social media channels and online audience. Developed digital content for online fundraising campaigns, ideated and executed video series, worked with Twitter to develop the Bad World News suite of content through their Grants for Good program, which attracted media attention. Social media strategyCommunity management Content creation - video, photo, blogFacebook ads management Managing advertising budgetsBriefing internal and external creatives

• 

  Musica Viva Australia

  • Sydney, Australia

  • Digital Media Manager

    • Apr 2012 - Jun 2016
    • Sydney, Australia

    As the first social media manager for a 70-year-old classical music organisation, my role was to change the organisation’s attitude towards social media and to advocate for social media marketing to be included in a holistic marketing and communications effort. Social media strategyCommunity management Content creation - video, photo, blogFacebook ads management Briefing internal and external creatives