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Rohit Mahajan is a seasoned executive with a proven track record of driving growth and revenue expansion across various industries. As Associate Vice President at Jana Small Finance Bank, he successfully oversaw the administration of secured loan portfolios, including Home Loans and Loanagainst Property, and achieved significant targets related to cross-selling products. Prior to this, Rohit held leadership positions at My Mobile Payments Ltd., Tata Teleservices Ltd., Oxigen Prepaid Services (I) Pvt Ltd, Shaw Wallace Distilleries Ltd., Godrej, and Real Value Mktg. Services Ltd., where he demonstrated expertise in sales, marketing, and team management. Rohit holds a Master of Business Administration (M.B.A.) from the National Institute of Management and a Bachelor of Science (B.Sc.) from the University of Delhi.

Experience

    • Associate Vice President
      • Aug 2016 - Jan 2024
      • Punjab, India

      o Overseeing the administration of secured loan portfolios, specifically Home Loans (HL) and Loanagainst Property (LAP).o Supervising a team of four young professionals and accountable for ensuring they meet theirtargets.o Successfully attaining targets related to cross-selling products, including insurance and gold loans.o Recruiting distributors for the newly launched agent banking module.o Engaging JMC appointments for designated territories in Punjab.o Conducting training sessions for the team and distributors on various applications in operation.o Generating additional revenue beyond standard cash-in and cash out transactions throughDomestic Money Remittance (DMR).o On-boarding agents from Punjab & Haryana (on-boarded 36).o Resolving FRM cases wherein the CREC/CRES was under investigation for fraud.

  • My Mobile Payments Ltd.
    • New Delhi, Delhi, India
    • Senior Sales Manager
      • Jun 2015 - Jun 2016
      • New Delhi, Delhi, India

      o Accountable for sales volumes across East & West Uttar Pradesh, Uttrakhand & HimachalPradesh.o Expanding base network at the assigned territories by appointing new members in the team.o Collaborating with the area Relationship Managers to enhance revenue generation.o Expanding business revenue from INR 5.5 cr to INR 10 cro Emphasizing money remittance through IMPS as the primary focus area.

  • Tata Teleservices Ltd
    • New Delhi, Delhi, India
    • Manager - Sales
      • Sep 2008 - May 2015
      • New Delhi, Delhi, India

      o Devising strategies for each territory to meet both-top line & bottom-line targets.o Formulating business plans for each territory and evaluating potential revenue streams withinvarious business opportunities.o Overseeing the implementation of new software (TISSTA) across all channel partners and ensuringproper training on its usage.o Engaged in recognition and cultivation of dependable dealers/distributors to enhance marketpresence and bolster brand reputation.o Taking charge of business planning initiatives to expand and enhance the distribution network.o Leading the coordination of team management tasks, such as Recruitment, PerformanceEvaluations, Personal Development Plans, Training and Induction.ACHIEVEMENTS:o Established partnerships with channel partners across various markets and collaborated with themin the initial three years, resulting in a consistent 90% year-over-year revenue growth throughconsultative sales engagement and effective management of business risks in the retail sector.o Implemented a systematic approach by ensuring 100% entry of all channel partners into thesystem through continuous system tracking and regular channel visits. This effort significantlyelevated the company’s share at the channel level, addressing previous gaps.

    • Zonal Sales Manager
      • Sep 2005 - Jun 2008
      • Chandigarh Area, India

      o Accountable for assembling a team comprising Wholesale Dealers, Retailers & Territory Managersacross the entire regions of Punjab, Chandigarh and Himachal Pradesh.o Conceiving and implementing strategies to boost sales, increase turnover and meet specifiedtargets, while also vigilantly monitoring competitor activities to maintain a substantial market share.o Recognizing and pursuing business prospects through comprehensive market surveys andalignment with targeted plans, alongside proactive lead generation.o Ensuring the establishment and continuity of systems related to sales tracking, accounting andlogistics.ACHIEVEMENTS:o Successfully introduced the concept to nearly 2000 retailers in a brief timeframe.o Collaborated with Punjab Electricity Board to facilitate online payment for electricity bills.o Established a partnership with Punjab Roadways for the online booking of tickets.o Managed liaisons with all telecom operators, including BSNL, in Punjab and Himachal Pradesh forPINS procurement.o Significantly elevated daily sales from INR 30k to INR 150k in a short period.

  • Shaw Wallace Distilleries Ltd.
    • Chandigarh Area, India
    • Assistant Sales Manager
      • Sep 2002 - Sep 2005
      • Chandigarh Area, India

      o Spearheading the territories of Chandigarh & Himachal Pradesh, overseeing the distribution andretail sales of diverse liquor brands within the company’s portfolio.o Proficiently conducting demand forecasting and inventory management, optimizing inventory levelswith franchisees for timely customer deliveries and actively appointing new distributors to facilitatea seamless transition in the sales model.o Demonstrating resilience under challenging conditions, achieved the highest sales figures for RC,ARPW & WMV cases in the designated territories.o Effectively managing team operations, including manpower planning, recruitment, induction,performance appraisal and training, both internally and at the channel partner’s establishments.ACHIEVEMENTS:o Achieved the highest-ever sales record in the fiscal year 04-05 for the designated territories.o Attained the prestigious RC Millionaire Club Award, earning an incentive trip to Europe asrecognition.o Successfully revitalized the market presence of RC Whisky and White Spirits, making them 100%visible in the retail sector.o Cultivated and sustained a dynamic environment that not only nurtures development opportunitiesbut also inspires a high level of performance among team members.

  • Godrej
    • New Delhi Area, India
    • Senior Sales Consultant
      • Dec 1996 - Sep 2002
      • New Delhi Area, India

      o Managed the Security Equipment Division through both direct sales and an extensive dealernetwork.o Provided comprehensive training sessions to colleagues and dealers, covering various aspects ofPhysical and Electronic Security products.o Proactively promoted our entire range to banks and corporate entities, obtaining mailing details tosend brochures and organizing periodic demonstrations.o Spearheaded dealings with Cooperative, National and Private Banks, fulfilling their substantialrequirements for physical and electronic security items, thereby fostering revenue growth andbuilding strong relationships.o Established liaisons with all major banks for the empanelment of Electronic Security Equipment.ACHIEVEMENTS:o Achieved a significant milestone by securing the first All India order for an electronic alarm systemfrom a Bharat Petroleum filling station location.o Embraced a proactive approach to product promotion, taking the lead in organizing demonstrationsand exhibitions for Currency Sorters. This effort resulted in securing the first order for a CurrencySorting machine from Corporation Bank.o Collaborated with private vault owners, cultivating strong relationships and garnering additionalreferences to significantly boost revenues.

  • Real Value Mktg. Services Ltd
    • New Delhi Area, India
    • Area Sales Officer
      • Jan 1995 - Dec 1996
      • New Delhi Area, India

      o Contributed to the Retail Sales Division, overseeing the dealer network operations in North & WestDelhi, as well as managing Corporate Sales and Exhibitions.o Provided mentorship to team members, closely monitoring their performance to optimize processefficiency and achieve both individual and group targets.o Played a key role in the strategic appointment of dealers in line with the company norms postlaunch.o Successfully led the corporate selling initiative for Vaccumizer, achieving remarkable sales of 500units during the diwali season across various corporate clients.

  • Franchisee of Crompton Greaves
    • New Delhi Area, India
    • Group Lead
      • Sep 1991 - Nov 1994
      • New Delhi Area, India

      o Provided effective supervision to a team of five individuals, actively supporting them in reachingtheir respective targets while successfully achieving my own sales objective for Crompton GreavesDomestic Appliances.o Played a pivotal role in organizing and participating in various promotional events, includingexhibitions and road show’s to drive sales.o Actively participated in all major exhibitions throughout my tenure, contributing to the brand’svisibility and market presence.

Education

  • 2008 - 2009
    National Institute of Mangement
    Master of Business Administration (M.B.A.), Marketing & Operations
  • 1987 - 1990
    University of Delhi
    Bachelor of Science (B.Sc.), General Studies
  • 1985 - 1987
    Government School, Ashok Vihar
    Senior Secondary, Science
  • 1973 - 1985
    Salwan Public School
    Secondary School, Science

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