Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleJul, 2022- Apr, 2026
Experience
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Canada
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Consumer Goods
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100 - 200 Employee
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Marketing Director
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Jul 2023 - Present
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Senior Manager, Brand Marketing
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Oct 2022 - Jun 2023
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The Kraft Heinz Company
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Shanghai, China
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Head of Infant Marketing
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Dec 2019 - Dec 2021
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Shanghai, China
Head of Marketing for HeinzInfant, during my tenure I built a cohesive, multi-disciplinary marketing team inline with company growth and fit for the anticipating category development. This role has allowed me to be strategic at all levels of the business, whilst also further refine my leadership skills.
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Rémy Cointreau
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Shanghai, China
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Senior Marketing Manager
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Jun 2019 - Nov 2019
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Shanghai, China
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Marketing Manager
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Jan 2018 - Jun 2019
Launching two new brands to fulfill China's business objective and bringing to life a highly potential growth driver through the unique proposition and business model
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Senior Brand Manager
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Feb 2016 - Dec 2017
Built brand activation platform of Aptamil through meaningful engagement across consumer decision journey.
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Diageo
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Shanghai, China
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Marketing Demand Manager
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Jan 2012 - Jul 2013
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Shanghai, China
Crafted communication strategy and managed above-the-line activities for all brands
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Danone
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Shanghai, China
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Media Manager
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Feb 2009 - Jan 2012
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Shanghai, China
Initiated marketing communication,media planning and innovation, and investment model.Value creation and protection for the best interests of the business and brand in terms of media investment effectiveness and efficiency, brand equity and crisis management.
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Omnicom Media Group
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Shanghai, China
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Media Planning
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Jun 2003 - Feb 2009
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Shanghai, China
Zenithoptimedia + OMD
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Education
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2015 - 2016Queen's University
MBA, Business Administration and Management, General -
Shanghai International Studies University
Bachelor of Art
Suggested Services
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Industry Focus. “Consumer Goods”
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References
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