Experience

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  Digitect

  • Saudi Arabia
  • Advertising Services
  • 1 - 100 Employee

  • General Manager - Media

    • Jan 2024 - Present

    As a Media General Manager at Digitect, Riyadh and Jeddah offices, I oversee a diverse client portfolio across various categories, including Automotive, Luxury Automotive, Real Estate, Healthcare, Luxury Fragrance, F&B, Banking, and Governmental sectors. Managed to ensure profitability & growth while paving the map for a healthy P&L and a solid 3 year strategy for the media department.Successfully participated in media pitches, across KSA and the region.Forging deals with internal & external partners.Managing & handling a wide list of clientele include Abul Samad Al Qurashi, Ferrari, VW Group, Porsche, Bentley, Audi, Al Tawkilat, GMC, Chevrolet, Honqi, Al Borg Laboratories, SNB, Absher, Royal Commission of Riyadh, and global and regional restaurant chains, among many others. My role is focused on strategic media management, fostering client relationships, and driving impactful advertising and marketing initiatives.

  • Director

    • Jan 2022 - Jun 2024

    As the Director of Media, I specialize in planning and buying, with a focus on maximizing growth and fostering efficient relationships between the agency, suppliers, and clients. A key milestone in my role has been driving digital and social media strategies, lead generation, and ensuring a robust ROI across agency’s entire client portfolio. My approach is centered on strategic planning, innovative media solutions, and delivering measurable results that propel client success.

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  Efficiency

  • KSA

  • Executive Director

    • Jan 2016 - Dec 2021
    • KSA

    As the Business Executive Director at Efficiency media agency, I specialized in managing high-profile clients and overseeing diverse business operations across multiple sectors, including Automotive, Real Estate, FMCG, and Luxury. Our portfolio features renowned brands such as Masar, Um Al Qurrah, Rubaiyat, Toyota, and Cherry, among many others. My role involves strategic media planning, innovative solutions, and delivering exceptional results that drive business growth and brand success.

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  Omnicom Media Group (MENA)

  • United Arab Emirates
  • Advertising Services
  • 100 - 200 Employee

  • OMG - Head of Buying

    • Jan 2012 - Dec 2015

  • OMD- Head of Buying

    • Jan 2011 - Jan 2012