Experience

• 

  Milestone Inc

  • Santa Clara, California, Estados Unidos

  • Customer Success Manager

    • Feb 2023 - Present
    • Santa Clara, California, Estados Unidos

    As a Customer Success Manager, I work closely with clients to define goals and key performance indicators (KPIs) that support their digital marketing objectives. I manage a portfolio of assigned accounts, building strong business relationships through operational and strategic discussions to assess their needs. I engage with stakeholders at all levels, including decision-makers, influencers, and operational teams, to foster long-term partnerships.

    I guide clients through various project stages—from onboarding and adoption to value realization and optimization—ensuring alignment with mutually agreed strategies and objectives. At Milestone, we implement omnichannel strategies to maximize service value, always aiming for service renewals and identifying upsell and cross-sell opportunities in collaboration with the sales team.

    My role requires deep SEO expertise to help clients optimize and expand keyword strategies, both on-site and off-site. I develop and implement customized digital plans of action while coordinating with internal teams across content, design, social media, and paid media (PPC). I also manage performance reporting and analytics to drive results and track success.

• 

  Gpscom México

  • Mexico
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Digital Marketing & PR Manager

    • Jul 2021 - Feb 2023
    • Ciudad de México, México

    Develops a communications plan including strategy, goals, budget, and tactics.

    Develops and strengthens media relations strategy, seeking high-level placements in print, broadcast, and online media.

    Coordinates all PR activities.

    Builds and maintains relationships with journalists and other stakeholders.

    Directs a social media team to engage audiences across traditional and specialized media.

    Leverages existing media relationships and cultivates new contacts within business and industry media.

    Manages media inquiries and interview requests.

    Creates content for press releases, byline articles, and keynote presentations.

    Plans and executes all digital marketing projects, including SEO/SEM strategies, marketing database, email, social media, and display advertising campaigns.

    Measures and reports campaign performance (ROI & KPIs).

• 

  Axosnet

  • United States
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Lead Gen Specialist

    • Feb 2021 - Jun 2021

    As part of the Sales & Marketing teams, I'm responsible for digital inbound marketing strategies for potential leads to manage and nurture them and find out how we can meet their needs.

    Planning, briefing, development & implementation of digital marketing strategies / campaigns across digital media: Linkedin, Facebook, Twitter, Instagram, Google Ads

    Research and lead generation tools available including Internet sources such as social and business media

    Digital Marketing resources and tools to create/improve SEO marketing optimization, content production, PPC campaigns, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media channel community management, and conversion optimization.

    Analysis and presentation of digital marketing results

    Achieve effective web-based marketing that allows the business to generate leads

    Improve performance through reporting & analytics

• 

  wandoOra

  • Tulum, Quintana Roo

  • Digital Marketing Manager

    • Jul 2019 - Jul 2020
    • Tulum, Quintana Roo

    WandoOra is a new travel concept located in Tulum, QR made up of a smart & sustainable hostel, a social hub, and an experiences/tour provider.

    Developing tactics and strategies across our digital channels to raise brand awareness and drive traffic.

    Deploying campaigns from ideation to execution.

• 

  Media.monks

  • Netherlands
  • Advertising Services
  • 700 & Above Employee

  • Sales Lead

    • Apr 2016 - Jun 2019
    • Ciudad de México y alrededores, México

    Managing the Supplier renewal service of platform users.

    Monitoring and coordinating the onboarding process during projects until completion.

    Monitoring our team's potential prospects utilizing marketing automation processes.

    PR activities for possible future collaborations/Marketing and Networking projects.

    Corporate Event planning, designing, and execution.

    Defining and following up on payment strategies. Generating reports to follow up on project progress.

    Supporting the company's marketing efforts.

    Setting sales goals and preparing monthly budgets based on the business plan's expectations.

    Setting KPIs, managing relationships with clients, data gathering, financial acumen, and communication skills.

    International Supplier Management.

• 

  Revelator Ltd.

  • United States
  • Musicians
  • 1 - 100 Employee

  • LATAM Community Manager

    • Jan 2015 - Nov 2015
    • Las Vegas y alrededores, Nevada, Estados Unidos

    Works closely with the Global Team and local hotels managing 5 Hilton Hotels & Resorts brands in Latin America across different Social Media channels measuring performance and coordinating activities with the hotels.

    Increase traffic across channels (Facebook, Instagram & Twitter), range reports, brand recognition, audience reach, and generating content and images.

• 

  SAP Ariba

  • Estonia
  • IT Services and IT Consulting
  • 100 - 200 Employee

  • Project Coordinator

    • Jun 2014 - Jan 2015
    • Pittsburgh y alrededores, Estados Unidos

    Acts as liaison between buyers and suppliers and maintains both relationships to drive buyer initiatives and meet needs for all parties involved.

    Generate daily/weekly/monthly progress reports and document specific project milestones.

    Develop and generate custom reports specific to buyer needs.

    Routinely tracks and reports e-Commerce site issues and offer suggestions to enhance the customer experience.

    Manage staff assigned to projects to meet project needs and reach project goals.

    Coordinate other internal resources to meet project needs and assist with escalated issues.

    Train suppliers on best practices and buyer-specific transaction rules.

    Resolve escalated issues to ensure supplier compliance and maintain project performance.

    Maintain supplier records and track suppliers through all phases from network onboarding to network transactions.

  • Strategic Outreach Manager

    • Jan 2014 - Jun 2014
    • Monterrey y alrededores, México

    Support the enablement of suppliers onto the Ariba Network for Buyer Customers.

    Provide support for suppliers in the initial phase of the Ariba Network usage (help them create their accounts, educate them on Ariba functionalities and features, answer their questions regarding the Ariba Network and the Supplier Enablement project).

    Provide issue resolution to suppliers and buyers.

  • Supplier Manager Team

    • May 2011 - Jan 2014
    • Monterrey y alrededores, México

    The Supplier Manager supports the enablement of suppliers onto the Ariba Network for Buyer Customers.

    Managing the day to day interaction and follow up with suppliers to ensure that the suppliers are taking ownership of their network accounts and ultimately transacting on the Ariba Network with their Customers.

    Regular interacts with both Supplier Enablement Lead Team members and suppliers on a regular basis to manage the enablement of suppliers according to the project plan.

    Making phone calls, reaching out to assigned suppliers, giving information about the platform as well as following up either by phone or e-mail.

    Maintains and improves quality results by adhering to standards and guidelines; recommending improved procedures.

• 

  Tecnológico De Monterrey

  • Mexico
  • Higher Education
  • 700 & Above Employee

  • Ejecutivo de Atencion a Futuros Alumnos

    • Apr 2008 - Oct 2009
    • Monterrey y alrededores, México

    Inbound Marketing campaigns: attract, convert, sales closure and delighting.

    Provide personalized service to any potential client during their registration process.

    Planning and executing events in order to bring potential students that could fall within our requirements.

    Responsible for Nuevo Leon zone, Texas and other cities in Latin America.

• 

  LORD International Co.

  • Alexandria Governorate, Egypt

  • Marketing Research

    • Oct 2007 - Feb 2008
    • Alexandria Governorate, Egypt

    6-Month Internship. On site Qualitative Project consisting on branding Lord Shave products in other countries outside of Africa.

• 

  Abastecedora De Oficinas, Sa De Cv

  • Mexico
  • Wholesale
  • 1 - 100 Employee

  • Coordinador de Mercadotecnia

    • Mar 2006 - Oct 2007