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Rodrigo Calderoni is a seasoned professional with expertise in product development, sales management, and quality management. With a strong background in automotive and manufacturing, he has held various leadership positions in companies such as Magirus GmbH, Brasalum Indústria e Comércio de Metais, Groupe Renault, Daimler AG, Randon S.A., General Motors, and DaimlerChrysler. He has a Master of Business Administration (MBA) from FGV and a Bachelor's degree in Production Engineering, Mechanical from Faculdade de Engenharia Industrial. Rodrigo is also certified in Licitação e contratos administrativos by FUNDAÇÃO GETULIO VARGAS.

Credentials

  • Licitação e contratos administrativos
    FUNDAÇÃO GETULIO VARGAS
    Dec, 2022
    - Apr, 2026

Experience

  • Magirus GmbH
    • São Paulo, Brasil
    • Sales Manager
      • Aug 2022 - Present
      • São Paulo, Brasil

      • Sales Manager responsible for Firefighting applications in Latin America• Sales for B2B and B2A, supporting tenders, under administrative contracts and compliance regulations• Responsible for Latin America Dealer Network, improving communication, sales and technical trainings, supporting the growing of consistent business for the region• Responsible also for the long term support of our customers, providing solutions based on the Customer Journey and Experience, with After-Sales team.• Responsible for the Product Portfolio of products being offered for the region, working with solutions for airports (ARFFV), regular firefighting units (Fire Engines), heavy firefighting units (forest and industrial applications) turntable ladders (the largest and most impressive ladders of the market) and special units, like the autonomous Wolf R1, the efficient AirCore, the impressive FireBull and the multipurpose MultiStar.

    • Sales and Finance Director
      • Feb 2021 - Aug 2022
      • São Paulo, Brazil

      • Partner responsible by Marketing, Sales and Finance of a small size company from the segment of Alluminum alloy extrusion• Development of GTM strategy, prospecting potential new customers, creating new products and launching them properly to the market• Responsible also for Marketplace creation, offering the company products in a better and quick way for final customers• Market evaluation and Marketing campaigns through Google Ads and Google Analytics• Commercial strategy development, assembling an own sales team and indirect sales representatives• Responsible for company´s cash flow, accounting analysis, Capex

  • Groupe Renault
    • Jundiaí, São Paulo
    • Training Manager
      • Mar 2018 - Jan 2021
      • Jundiaí, São Paulo

      • Lead a team of 05 training coordinators and 06 logistics responsible, with more 28 training instructors• Training Manager responsible for 305 dealers and more than 6.000 people of the Renault dealership network, specific for brazilian market• Responsible for Sales and After-Sales, including leadership positions, frontliners, technicians, being responsible also for HR pathway creation, training also the hiring and training responsible of each dealership• Created a program for better hiring, based on People Analytics, that helped the company improving the people turnover (-8%), the NPS (+12%) and the commercial results (company achieved the 4th place in MS% in Brazilian market in 2019, a historical target)• Successfully launch of 5 new vehicles, with regular training KPIs above 90%• Developed 08 new digital pathways during pandemics, in a 03 months project• Innovative, managed the budget properly, delivering 100% of the business results with around 90% of the defined budget• Managed the project of a new LMS and delivered in just 12 months

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Sales Manager
      • Jun 2015 - Feb 2018

      • Main responsible for Sales in Chile, Peru, Uruguay, Bolivia, Paraguay, Ecuador and Colombia• Achieved #1 in Chile and Colombia, two of the most important markets for the Regional Office Daimler Latina at that time, #2 in Peru and Uruguay, two very strategical markets also for the Regional Office, and started the business operation in Ecuador, after a deep dive into the market after new regulations stablished in 2017• With very good MS% and Finnancial results helped the Regional Center Daimler Latina to achieve the #1 position in the hole Daimler world• Main responsible for visiting customers, discussing prices with Controlling, preparing offers and computing orders for Direct and Indirect Sales• Introduced New Actros and Arocs in Chile and Peru in 2017

    • Product Manager
      • Aug 2012 - May 2015

      • Main responsible for the full technical portfolio for Latin America, visiting customers, collecting requirements, designing new possibilities with Engineering and Factory and preparing the orders for production• Managing technical portfolio from the factories of Germany, Turkey and Brazil• Main contact for bodybuilders, building the bridge of the truck and body for the customers, good projects stablished with Iturri, Triel-HT, Ziegler, Meiller• Main contact for brazilian construction companies, supporting Mercedes-Benz business in Latin America

  • RANDON S.A.
    • São Paulo Area, Brazil
    • Product Engineer
      • Jun 2009 - Jul 2012
      • São Paulo Area, Brazil

      • Leadership of the trailer development cell• Responsible for the R&D plan for the company• Responsible for portfolio assembly together with Marketing• PMO for SAP project introduction

  • General Motors
    • São Paulo Area, Brazil
    • Product Engineer
      • Aug 2006 - May 2009
      • São Paulo Area, Brazil

      • Development of Fuel System for passenger cars• Responsible for Vectra GT (brazilian market), Saturn Astra (north-american market), Opel Astra (european market) Fuel System development, • Responsible for the Euro 3 validation plan of the full product line-up from the company, key factor to maintain the sales in Argentina in 2008

  • DaimlerChrysler
    • São Paulo Area, Brazil
    • Project Intern
      • Feb 2005 - Jul 2006
      • São Paulo Area, Brazil

      • Supplier development for the Heavy Engine and Rear Axle factories

  • America Online
    • São Paulo Area, Brazil
    • Administrative Assistant
      • Oct 2000 - Jan 2005
      • São Paulo Area, Brazil

      • Supplier development for Marketing products

Education

  • 2012 - 2014
    FGV
    Master of Business Administration (MBA), Project Management
  • 2007 - 2008
    Faculdade de Engenharia Industrial
    Specialization, Automotive Engineering
  • 1999 - 2005
    Faculdade de Engenharia Industrial
    Bachelor's degree, Production Engineering, Mechanical
  • 1995 - 1998
    ETEC - Escola Técnica Estadual de São Paulo
    Technician, Electronics

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Industry Focus. “Fire Protection”

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