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Rodolphe Degandt profile image

Rodolphe Degandt

Directeur Marketing & Transformation Digitale at Onsoft
Intro Book
Rodolphe Degandt, a seasoned digital marketing expert with 9 years of experience, holds a Master's degree in Marketing and a Google Analytics certification, and is proficient in multiple languages, including English, with a strong background in digital strategy, marketing, and project management.
  • shield Verified
Location
Marseille, Provence-Alpes-Côte d'Azur, France, FR
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
Skills
  • Project Management
  • Communication
  • Teamwork
  • Leadership
  • Problem Solving
  • Show all
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Bio

Plus qu'un Directeur Marketing (CMO), mon entourage professionnel me perçoit plus comme un architecte de la croissance. Ma mission est de piloter le marketing et la transformation digitale en concevant des stratégies qui transforment en un moteur de fidélisation et de croissance. J'ose tester et valider des innovations pour les mettre en œuvre de manière opérationnelle tout en valorisant la plus value humaine.

Credentials

  • Google Ateliers Numériques
    Google
    Aug, 2018
    - Present
  • Création site CMS WordPress
    OpenClassrooms
    Nov, 2017
    - Present
  • Gestion de projet digital - méthodologie en cascade
    OpenClassrooms
    Nov, 2017
    - Present
  • Machine learning - Modéliser des données méthodes ensemblistes
    CentraleSupélec
    Nov, 2017
    - Present
  • Maquette App Mobile sous Adobe XD
    OpenClassrooms
    Nov, 2017
    - Present
  • Démarche UX en pratique
    OpenClassrooms
    Oct, 2017
    - Present
  • UX Design
    OpenClassrooms
    Oct, 2017
    - Present
  • Cadrage d'un projet multimédia
    IESA multimedia
    Mar, 2017
    - Present
  • Campagne d'e-mailing
    OpenClassrooms
    Mar, 2017
    - Present
  • Création de sites professionnels (WordPress)
    OpenClassrooms
    Mar, 2017
    - Present
  • Design Thinking
    OpenClassrooms
    Mar, 2017
    - Present
  • Digital RH : Le recrutement à l'ère du digital, gestion des compétences, transformation digitale RH, marque employeur
    Unow
    Mar, 2017
    - Present
  • Gestion de projet
    IESA multimédia
    Mar, 2017
    - Present
  • Lancer une Campagne Google Adwords
    OpenClassrooms
    Mar, 2017
    - Present
  • Le commerce omnicanal pour transformer la relation client
    ICD Business School, Paris - Toulouse - Dublin - Shanghai
    Mar, 2017
    - Present
  • Site Web HTML5 et CSS3
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Comment le modèle économique des entreprises se bouleverse pour aller vers de nouveaux clients
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Développer sa posture d’ouverture
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Gérer son identité numérique
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Intégrer des postures de responsabilité et d'organisation
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Le Big Data transforme ma vie et celle des entreprises
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Le machine learning est-il l’avenir de l’Homme ?
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Participer à l'émergence de l'économie du partage
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Repérer la résistance à la transformation digitale
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Se mettre en posture de partage
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale - Travailler en mode collaboratif au quotidien
    OpenClassrooms
    Mar, 2017
    - Present
  • Transformation Digitale Marketing
    Unow
    Mar, 2017
    - Present
  • Content Marketing certified
    HubSpot Academy
    Feb, 2018
    - Present
  • Google Partner
    -

Experience

  • Onsoft
    • Argentina
    • Information Technology & Services
    • 1 - 100 Employee
    • Directeur Marketing & Transformation Digitale
      • Jan 2015 - Present
      • 18, Allée des Genêts Sausset les pins

      Secteurs : IA, nouvelles technologies, VR, Energie, BTP, big data, prédictif, réalité augmentée, objets connectés.
      Clients: EDF - Dekra - FFB - WordPress HTTPS - RPE - I of Me - Région Nouvelle Aquitaine - Réseau Axenergie.

      Digital Strategy: Identifying digital business goals and KPI
      • Grow brand awareness (reach and engagement)
      • Increase lead generation and Online Sales
      • Improve productivity

      Understand the situation at hand and predicting
      • Competitor, new entrants and substitutes
      • Proactive et Predictive Analytics to anticipate and better solve customers' problems: Data Management Platform (Media & CRM)
      • Communicating through a crisis

      Push digital boundaries to delight customer journey: digital roadmap
      • Leading innovative digital projects in cooperation with BU, IT and legal.
      • Target audience
      • Create persona using web analytics data
      • Customer journey mapping

      Choose relevant channels, progressive profiling with automation on cross channels,
      • Automation (IA, IA agent, n8n)
      • Social networks (content, SMO, sponsoring) - Facebook exchange, Hootsuit
      • SEO (Google Search, vocal search, mobile search) - Google Analytics
      • GEO (Google IA Overview)
      • SEA (retargeting, affiliate marketing, partnerships) - Google Adwords
      • Emailing, automation campaign, behavior email
      • Online events and interactive offline events
      • Chatbot
      • Internet of Things
      • Predictive trend analysis
      • Content curation
      • Planning content calendar
      • Make a better user experience: the right content, at the right time, through the right channel
      • Website, mobile app, software (including design, content and functionality)
      • Analytics, heatmap, AB Testing, survey and feedback - Lucky orange

      Facilitated data interchange and best practices
      • Ability to lead, mentor and coach team members whilst also working closely with outsourced tech support.
      • Project manager and team player, embracing a collaborative, positive and structured way of working

Education

  • 2015 -
    Google Partners
    Google Analytics, Google analytics
  • 2017 - 2017
    Ecole centrale de Lille
    MOOC GDP, Gestion de Projet
  • 1988 - 1990
    Icoges
    Master Marketing, Marketing
  • 1986 - 1988
    Lycée Joliot Curie Nanterre
    BTS Action Commerciale, Commerce, Marketing, Comptabilité

Services

Industry Focus. “Information Technology & Services”

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