Experience

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  Red Line Land Cruisers

  • Colorado Springs, Colorado, United States

  • Marketing Director & Content Creator

    • Jun 2021 - Present
    • Colorado Springs, Colorado, United States

    Branding Marketing, Social Media Marketing, Digital Marketing, Content Creation, Advertising, OnlineMarketing, Public Relations, Product Site Management, Product Descriptions, Product Photos, Product Spreadsheet Information, Cost Analyst, Launch Product via Website, Customer Communication, Events

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  Yamaha TDUB Club

  • Southern California

  • Marketing & Content Creator

    • Aug 2017 - Present
    • Southern California

    Just for fun! Yamaha TDUB Club is my personal project primarily started after leaving corporate life as I'm not finished yet! You can not just leave, take time off and expect to come back at the top of your game. But having it "casual and fun" keeps you current without "working...

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  Gustin Motorsports

  • Costa Mesa, CA

  • Motorcycle Mechanic & Marketing

    • Nov 2018 - Sep 2020
    • Costa Mesa, CA

    A little 'time off" from corporate life with some time spent as a "Student Of Wrencholigy" under the tutelage of Eric Gray and Graham Gustin of Gustin Motorsports. I gave them "extra hands on wrenches" but also I gave the shop a "weekly / daily" cleaning tha...

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  IMSA - International Motor Sports Association

  • Daytona Beach, Florida, United States

  • Social Media Manager

    • Jan 2019 - Jan 2019
    • Daytona Beach, Florida, United States

    Special Project: Produce & manage social media coverage of the 2019 24HRS of Rolex Daytona. My two-man team produced and managed IMSA's Social Platforms; Facebook, Instagram and Twitter, for the 24Hrs of Rolex Daytona. This job came about through Fran Richards of Hookit as he was working ...

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  Group-A Engineering

  • Norco, California

  • Marketing Director

    • Apr 2018 - Oct 2018
    • Norco, California

    Special one-off marketing project to assist the marketing team for an old friend.

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  Axial Inc.

  • Irvine, CA

  • Global Marketing Director

    • Dec 2010 - Mar 2018
    • Irvine, CA

    Grew and managed the marketing department of 1 (me) to a staff of 14-personnel. Myself and then my team, gave the brand social presence! Merged the two Facebook pages (3,000 / 2,800 each) and grew to 400,000+ in 2018. Started the brands Instagram page. Provided their first, all, co-branding lice...

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  HPI RACING

  • Marketing Manager

    • Jan 2006 - Nov 2010

    Started the brand Facebook page and YouTube Channel. Took a portion of my marketing budget and declared "we need a customer service department!" We needed customer service as C/S is the front line and many times the first human impression made on a customer! Introduction to cross-market...

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  C16Autostyle Magazine / Overamerica Media Group

  • West Hollywood, California, United States

  • Associate Publisher / Editor in Chief

    • Dec 2004 - Jan 2006
    • West Hollywood, California, United States

    Negotiated the purchase of the magazine from the previous owners and came on as the editor. C16: https://www.flickr.com/photos/rodneywills/albums/72157622976685618www.overamerica.com

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  Racer Media & Marketing, Inc.

  • Irvine, California, United States

  • Associate Publisher

    • Jun 2003 - Dec 2004
    • Irvine, California, United States

    Help grow the aging readership to a new emerging and much younger motorsport demographic as Drifting was just coming onto the scene. http://www.racer.com

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  Source Interlink Media AKA: PRIMEDIA

  • Anaheim, California, United States

  • Editor In Chief / Car Audio & Electronics Magazine

    • 2000 - 2003
    • Anaheim, California, United States

    Grew revenue through complete participation and cooperation with sales team as they could not sell editorial and as editor, I could not negotiate advertising. This was one of the more fun times in business as my sales staff and I had a great working relationship with the publisher that allowed us...

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  TMRm'zine

  • Costa Mesa, California, United States

  • Publisher / Editor / Sales / Marketing / Art Director / Photography

    • 1996 - Sep 2000
    • Costa Mesa, California, United States

    Self start-up magazine that defined the automotive youth culture of it's time! https://www.facebook.com/TMRmzinehttps://www.instagram.com/tmrmzine/http://www.flickr.com/photos/rodneywills/sets/1342308/

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  Image Dynamics

  • Marketing / Team Director

    • 1994 - 1997

    Graphics, Marketing, Promotions, Team Manager, Investorhttp://www.imagedynamicsusa.net

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  KTD GEAR

  • Costa Mesa, California, United States

  • President & Creative Director

    • 1992 - 1994
    • Costa Mesa, California, United States

    President, Garment Graphics, Production, Promotions, Team Manager.

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  O'neill Surfwear

  • Art Director T-shirt division

    • 1990 - 1992

    As Art Director of the T-shirt division O'neill Surfwear, I created original t-shirts designs by hand and would also make the introduction of the use of computer graphics in the designs while maintaining our look and feel. My first lesson in Recession... people have enough clothes, and is eas...

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  Steve McBaisy Co.

  • Irvine, California, United States

  • Asst. art director / art director – t-shirt / garment division

    • 1985 - 1990
    • Irvine, California, United States

    1st job out of college! Learn every aspect of screen printing in California's top 3rd largest screen printing facility. Created original t-shirt designs for brands: Offshore Surfwear, Hobie, Team Gear, Victory wetsuits, O'neill Surfwear.

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  Airborne Express / Wills Air Freight

  • Birmingham, Alabama, United States

  • Courier

    • 1982 - 1984
    • Birmingham, Alabama, United States

    Family contract / overnight freight delivery. After high school, closed my bicycle shopto start college. Parents started in the Air Freight business as private contractors for Airborne Express and I drove for them - mainly special holidays / special delivery of large loads from B'ham airport ...

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  Rodney's BMX Shop

  • Birmingham, Alabama Area

  • Owner, Sales, Service, Marketing, Team Manager

    • 1980 - 1982
    • Birmingham, Alabama Area

    Owner, Sales, Marketing, Team Manager & Service of BMX bicycles. Photo of shop + story:http://www.flickr.com/photos/rodneywills/2178760623/This was my first shop that was located in Center Point, an area outside of Birmingham, Alabama. When I attended Alabama School of Arts and Crafts, I soon...

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  Alabama Cycles

  • Birmingham, Alabama, United States

  • Sales / Mechanic

    • Nov 1978 - 1980
    • Birmingham, Alabama, United States

    Bicycle shop that I worked at while living in Birmingham with my Uncle while attending the Alabama School of Fine Arts & Crafts. [9th-12th grade].