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Rocky Pina profile image

Rocky Pina

Freelance Creative Director/Art Director at Freelance Creative Director/Art Director
Intro Book
Seasoned creative leader with 30+ years of experience in creative direction, brand design, and leadership.
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Location
United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
Skills
  • Creative Direction
  • Brand Design
  • Management
  • Leadership
  • Concept Development
  • Show all
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Bio

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Rocky Pina is a seasoned creative professional with 30+ years of experience in creative direction, brand design, and leadership. He has worked with top agencies and clients, including Havas, McCann Health, and Della Femina, Travisano & Partners. With expertise in creative direction, brand design, and management, Rocky has led successful campaigns for major brands such as Reckitt Benckiser, PayPal, and Universal Theme Parks. He holds a degree from the School of Visual Arts and is fluent in English and Spanish.

Experience

  • Freelance Creative Director/Art Director
    • Freelance Creative Director/Art Director
  • Freelance Creative Director/Art Director
    • Greater New York City Area
    • Freelance Creative Director/Art Director
      • May 2015 - Present
      • Greater New York City Area
  • McCann Health
    • New York, New York, United States
    • VP/Assoc Creative Director
      • Dec 2018 - Jun 2023
      • New York, New York, United States

      Accounts include Lokelma, Roxa, Tremfya, Hifrenzo, American Heart Association.Participated in many new business pitches. Worked in 'The Bank' on all agency accounts.

  • Havas
    • Greater New York City Area
    • Creative Director / Art Director
      • 2007 - 2015
      • Greater New York City Area

      Won and launched PayPal campaign. Headed Reckitt Benckiser Food Division, D-Con. At Tonic (Havas Pharmaceutical Division) worked on Claritin, Dr. Scholl's, launched BREO Asthma and BREO COPD

  • MVBMS / EURO RSCG
    • Greater New York City Area
    • Partner / Creative Director
      • 1995 - 2007
      • Greater New York City Area

      Won Universal Theme Parks, Exxon Mobil, Fox News and Reckitt Benckiser Food Division accounts. Headed New Balance, International Paper, Club Med, Evian and 1-800 Collect (General and Latino). Won Dos Equis and Subway accounts for both Latino and General markets. Handled Volvo, MCI, Disney, Yahoo ...

  • Della Femina, Travisano & Partners
    • Greater New York City Area
    • Vice President / Creative Director
      • 1985 - 1995
      • Greater New York City Area

      Accounts included NY Mets, Young & Tender Chicken, CBS, Cutty Sark and Beck's Beer.

Education

  • School of Visual Arts

Suggested Services

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Industry Focus. “Graphic Design”

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