Okay, let’s break it down. Rocky has 9 years of experience in digital marketing, which is a relatively niche field. His skills in website promotion, SEO, and web services are in demand. However, his location in Ontario, Canada, might affect his earning potential compared to those in major hubs like New York or San Francisco. Considering his experience and skills, I would estimate his hourly rate to be around $75, which is a reasonable rate for a digital marketing professional in Canada. This rate is lower than what I would expect for a senior or lead role, but it's a good starting point for a mid-level professional.