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Rochelle Sweeney, Cppm, is a seasoned project management professional with expertise in marketing, retail, and technical support. She has 8 years of experience at Insignia Systems, Inc. and previously worked at Target, Colle+McVoy Marketing Communications, and Periscope. Rochelle holds a Master's Degree in Technology Management and a Bachelor's Degree in Business Administration from the University of Wisconsin-Stout.

Credentials

  • Certified Professional Project Manager (CPPM)
    University of St. Thomas
    Apr, 2015
    - Apr, 2026

Experience

    • Sales Execution Manager
      • Nov 2015 - Present

      ~ Support all aspects of marketing materials distribution to ensure compliant in-store execution including production, shipping, and installation vendor management.~ Manage the installation compliance of point-of-purchase materials including signs, clings, displays, instant redeemable coupons (IRC), and neck hangers, in regional and national mass-market and grocery retail chains.~ Track and analyze metrics to support process improvement.

  • Various
    • Greater Minneapolis-St. Paul Area
    • Freelance Project Manager
      • 2012 - 2015
      • Greater Minneapolis-St. Paul Area

      Efficiently and under little supervision organized information, resources and activities to meet tight deadlines. Facilitated design and production of assigned advertising, direct mail, collateral, and digital projects according to specifications, within budget and on schedule.~ Marketing and advertising clients included: PadillaCRT and Yamamoto

  • Periscope
    • Greater Minneapolis-St. Paul Area
    • Project Manager
      • 2012 - 2014
      • Greater Minneapolis-St. Paul Area

      Successfully performed as both a print quality assurance and vendor project manager on the Walgreens private label packaging team.~ Educated global print partners on Walgreens print quality assurance quantitative and qualitative standards resulting in a 20% improvement in packaging print quality and consistency across 400+ printers.~ Quantitatively and qualitatively evaluated color and artwork reproduction of 2,500+ Walgreens private label packages.~ Managed and organized 900+ digital assets for Walgreens private label packaging including cataloging samples, database maintenance, facilitating photography and retouching.~ Directed Hong Kong creative team’s evaluation of die-lines and package production.

    • Information Protection Analyst
      • 2011 - 2012

      Consulted with clients to reduce the threat of information security breaches as assigned including user access control, application logging and monitoring, database encryption, and security event monitoring.

    • Marketing Systems Specialist
      • 2008 - 2011

      Administered three resource management systems with cross-functional capabilities and system integrations for a group of 350 marketing professionals.~ Resolved 90% of systems’ issues reported within 24 to 48 hours for 20 to 25 clients weekly.~ Managed the sunset of a resource management system which resulted in a $20,000 annual savings.~ Expertly trained and managed three contract employees to efficiently provide data entry and reporting support for 125 interactive marketing professionals.~ Developed and presented marketing project management system training.

    • Marketing Systems Analyst
      • 2005 - 2007

      Administered one resource management system for a group of 75 interactive marketing professionals.~ Collaborated with team to customize project management system and develop report to forecast project growth. Report improved resource allocation and reduced cost by 15%. Team members received prestigious Pellegrene Award including a $500 bonus.~ Facilitated the exchange of information to assist the technical and business user consulting teams with development of business requirements for implementation of a project management system.

    • Marketing Traffic Manager
      • 2002 - 2005

      Facilitated the planning, scheduling, and approvals for assigned catalog and collateral projects.~ Provided critical timing and action plans to Buying, Creative, and Production teams at planning meetings.~ Partnered with department supervisors to anticipate workload and allocate resources as appropriate.~ Facilitated artwork reproduction with pre-press vendors.

    • Sr. Traffic Manager
      • 1997 - 2002
      • Minneapolis, MN

      Facilitated design and production of assigned advertising, direct mail, and collateral projects according to specifications, within budget and on schedule.~ Member of the team responsible for creating the fully integrated, business-to-business and consumer advertising and marketing campaigns that resulted in the successful national launch of Pfizer Animal Health’s canine pain medication Rimadyl®.~ Managed marketing materials and packaging requiring FDA approvals.~ Client experience included: Pfizer Animal Health, Purina Veterinary Diets, 3M, DeKalb, Gabberts

Education

  • University of Wisconsin-Stout
    Master's Degree, Technology Management
  • University of Wisconsin-Stout
    Bachelor's Degree, Business Administration

Suggested Services

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Industry Focus. “Retail”

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