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Rochel Defiño is a seasoned operations manager with 2+ years of experience in managing social media accounts, leading teams, and overseeing projects for top clients in the MENA region. She holds a Bachelor of Arts degree from the University of Sunderland and certifications from Google in digital marketing and display advertising.

Credentials

  • The Fundamentals of Digital Marketing
    Google
    Jun, 2019
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Sep, 2019
    - Apr, 2026

Experience

  • Glimpse Digital Agency
    • Dubai, United Arab Emirates
    • Operations Manager
      • Feb 2022 - Present
      • Dubai, United Arab Emirates

      Clients: Hisense ME, Gorenje ME, Lifco, Agthia Brands - Al Ain Water, Chaumet Arabia, Mouawad, Yakult ME, FII Institute and the Dubai Esports Festival.Glimpse is an innovative and all-encompassing marketing agency with award-winning expertise catering to the MENA market.My responsibilities include:- Project management and quality control on all client deliverables- Supervise and guide social media executives on content creation for social media calendars, strategy decks, community management, internal project management, ads, and reporting/analytics- Oversee the entire social media team and provide assistance to the design team- Report directly to the Chief Operations Officer

    • Partnership Manager
      • Jan 2022 - Nov 2022

      AVG is a full-cycle venture capital that incubates and supports crypto projects across the globe. With an array of partnerships and quality connections, AVG owns a network of media with one of the best coverage in CIS crypto marketing community. - Perform due diligence / intensive research on projects prior to investments- Assist in meetings and produce meeting minutes- Assist in community management- Assist in internal marketing documentations- Manage meeting schedules of the Lead Analyst

  • Glimpse Digital Agency
    • Dubai, United Arab Emirates
    • Social Media Account Executive - UAE Pavilion at Expo 2020 Dubai
      • Jul 2021 - Oct 2021
      • Dubai, United Arab Emirates

      - Work across multiple projects from content creation, EN copywriting to video/photo coverage and post-production- Assist in the foundation of UAE Pavilion's holistic brand guidelines and social media toolkits for stakeholders' use- Daily project management and account handling of UAE Pavilion's social media pages- Lead and coordinate campaigns from initial stages to delivery- Monitor social media activities/analyze campaign data through Socialbakers and BrandMentions- Report on project status, workloads and accounts- Manage daily film crew schedules and deliverables- Software buying and set up (Formplus/Sprintful)

  • Plantify
    • United Arab Emirates
    • Social Media Account Executive
      • Nov 2020 - Aug 2021
      • United Arab Emirates

      - Manage social media accounts on Instagram and Facebook- Efficiency in community management and dealing with queries- Create simple pattern posts using Canva and formulate captions- Market products to Facebook groups for more niche exposure

  • Self-employed
    • United Arab Emirates
    • Foreign Exchange Trader
      • Jun 2020 - Aug 2021
      • United Arab Emirates

      - Buy and sell currencies; mostly GBP, EUR, and USD pairs - Analyze forex markets on a daily basis- Utilize technicals, price action, especially a top-down approach from 4H to 15m timeframes- Look for tradable opportunities and setups in an intraday setting- Follow a strict 1:3 RRR to keep a minimal and calculated risk for all trades

  • Glimpse Digital Agency
    • Dubai, United Arab Emirates
    • Junior Social Media Executive
      • Oct 2019 - Jul 2020
      • Dubai, United Arab Emirates

      Accounts handled: ROXY Cinemas, Chaumet Arabia, Hyundai UAE/MEA, Genesis UAE, Front Row Filmed EntertainmentPlatforms: Facebook, Instagram, Twitter, YouTube, LinkedIn- Content creation, and formulate captions - Plan, produce and schedule editorial calendars of multiple clients- Community management on social platforms i.e. Facebook, Instagram, and Twitter- Generate weekly newsletters (MailChimp)- Create proposals to pitch with PowerPoint/Google Slides- Do minor edits of photo assets on Adobe Photoshop CS- Real-time coverages i.e. movie premieres (IG/FB stories)- Advertise posts weekly on Facebook and Instagram- Collaborate with designers to produce integrated campaigns

  • Nebula Inc
    • Newcastle upon Tyne, England, United Kingdom
    • Entry Level Marketing Assistant
      • Jun 2019 - Aug 2019
      • Newcastle upon Tyne, England, United Kingdom

      - Effectively generate sign-ups to generate sales in Manchester, Glasgow, and Northern Ireland- Communicate and negotiate with over 50 different people daily- Build quality relationships internally and externally through networking

  • Fibber Magees
    • Dubai, United Arab Emirates
    • BOH Kitchen Assistant (Part-Time)
      • Nov 2017 - Dec 2017
      • Dubai, United Arab Emirates

      The annual rugby sports & social event held at The Sevens Stadium and Fibber Magee’s is an authentic Irish restaurant/pub that served a full-course meal & sandwiches to its spectators & guests.- Worked in a team of twenty to produce an estimate of 2,000 food quantity- Promptly met daily food output in 4 days- Strictly followed instructions from head/sous chef

Education

  • 2018 - 2019
    University of Sunderland
    Bachelor of Arts - BA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 2017 - 2018
    City University College of Ajman
    Qualifi Level 5 Diploma, Business Management
  • 2016 - 2017
    City University College of Ajman
    BTEC Level 4 - Higher National Certificate, Business
  • 2015 - 2016
    City University College of Ajman
    BTEC Level 3 - Diploma, Business
  • 2010 - 2015
    The Philippine School
    High School

Suggested Services

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Industry Focus. “Advertising Services”

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