Bio
Credentials
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Leveraging Social Media for Brand Building
Association of National AdvertisersJun, 2024- May, 2026 -
Learn HTML Course
CodecademyFeb, 2022- May, 2026 -
Foundations: Data, Data, Everywhere
CourseraJun, 2021- May, 2026 -
Semrush SEO Toolkit Exam
SemrushJan, 2022- May, 2026
Experience
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Content Writer
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Dec 2022 - Present
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American Urological Association
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Washington DC-Baltimore Area
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Social Media Coordinator
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Sep 2022 - Dec 2022
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Washington DC-Baltimore Area
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United States
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Advertising Services
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100 - 200 Employee
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Earned and Social Media Executive
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Dec 2020 - Sep 2022
First US-based Earned and Social Media team member for Stein IAS.- Focused on supporting the creation of social media strategies- Provide day to day channel monitoring for comments on social accounts- Sourcing internal and curated posts that elevates Stein IAS social media presence- Monthly Social Media calendar creation for clients/creation of posting timelines- Drafting of social posts for client and Stein IAS use- Tracking URL creation as well as scheduling of posts in Hootsuite platform- Monthly reporting of metrics and presentation to clients - Mentoring apprentices and teaching fundamentals of Organic Social Media- Supporting the wider team with Organic Social/Earned Media across various projects and client pitches- Pitching to prospective clients to further the success of the business- Creating deck slides to highlight timelines, key social/earned media wins, high-opportunity tactics for clients to capitalize on in Social/Earned Media sphere- Keeping abreast of new media trends/market changes
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Content Writer
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Feb 2019 - Dec 2020
Content Writer in B2B Digital Marketing sphere. Duties include:- Write eBooks, white pages, social media posts (LinkedIn, Facebook, Twitter, LinkedIn), blog posts, video scripts and other digital content as needed - Perform content audits wherein I scour a client's website and organize all content accordingly into a strategic assessment in Excel and Powerpoint for easy reference and presentation- Assist with content strategies to maximize client's brand potential- Attend MiX sessions; creative brainstorming sessions where we come up with a brand's Big Long Idea (the "thesis" of a content strategy)- Voice Direct as needed during recording sessions for video voice overs at third party studio- Perform research as needed regarding client's business and marketing strategy- Facilitate meetings for internal Company Activities committee- Write submissions for award entries that highlight the digital marketing impact of Stein IAS and clients
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Heavy Thought Studios
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Chicago, Illinois, United States
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Content Editor / Social Media
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Jun 2020 - Feb 2021
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Chicago, Illinois, United States
- Review scripts to ensure that they adhere to conventional grammar and spelling standards- Perform rewrites as needed to tighten narrative and tease out important characterization- Work with writers to explain feedback that they can later implement- Communicate revision timelines effectively to writers and supervisors- Assist in planning and writing social media calendar- Generate quality shareable content to share via socials
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Starbucks
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New York, New York
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Partner
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Aug 2018 - Feb 2019
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New York, New York
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Sojourner Truth Library
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New Paltz, New York
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Tech Assistant
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Sep 2016 - May 2017
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New Paltz, New York
Assisted students, visiting adults, and professors with various questions they had about the library computers, printers, scanners, and personal laptops. This ranged from troubleshooting to explaining functions in an approachable and comprehensive manner. Also logged interactions and submitted reports detailing faulty machinery.
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Siena Reasearch Institute
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Albany, New York
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Data Gatherer
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Jun 2014 - Aug 2014
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Albany, New York
Fielding calls and gathering census data for New York State, as well as logging the data while on-call so as to ensure efficient and quick work.
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Education
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2013 - 2017SUNY New Paltz
Bachelor of Arts - BA, Creative Writing -
2009 - 2013Bethlehem Central Senior High School
High School Diploma -
2015 - 2015KAPITO Sprachschule
German Language
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