Experience

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  MESH

  • Baton Rouge, Louisiana, United States

  • Director of Client Services

    • Aug 2023 - Present
    • Baton Rouge, Louisiana, United States

    Serve on the leadership team to set the direction of the agency and help achieve the company mission by adopting and living the agency’s core values and oversee the overarching brand management discipline within the agency and provide strategic support to both the team and clients. These efforts involve strategic thinking, persuasive communciations, and leading a team.

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  BREC's Baton Rouge Zoo

  • Baton Rouge, Louisiana Area

  • Director Of Marketing And Public Relations

    • Sep 2016 - Aug 2023
    • Baton Rouge, Louisiana Area

    • Spearhead all internal and external communications for the Zoo. • Direct all public relations and media relations for the Zoo.• Lead all social media and web/digital components for the Zoo. • Research, place, and manage all paid media efforts (print, outdoor, online, radio, TV, etc).• Run all corporate giving on behalf of the Zoo to the community at large.• Manage all printed materials (brochures, signage, exhibit booths, etc)• Plan and lead all special events for the Zoo, bringing in ~250,000 visitors annually

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  Stella & Dot Family of Brands

  • Stylist

    • Jun 2015 - Sep 2018

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  Zehnder Communications

  • Account Supervisor

    • Sep 2011 - Aug 2016

    • Served as team lead on numerous accounts, acting as the primary liaison between agency staff & client teams. • Lead various financial industry clients through name changes and re-branding initiatives.• Collaborated with an internal team of 65 full-time staff.• Planned & executed campaigns: Digital, TV, Radio, Outdoor, Social and Grassroots.• Supervised and drew insights & ideas from primary market research.• Lead annual client planning & strategic proposals for product/service pushes.• Spearheaded new business RFP preparation and in-person pitches.• Guided to day-to-day development of agency work. • Developed annual projections of client gross income & provide monthly client billing instructions. • Directly managed the daily activities and growth of 3 account service team members.

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  Fidelity Homestead Savings Bank

  • Senior VP of Marketing

    • Sep 2007 - Aug 2011

    • Developed and managed an annual marketing budget of $1.2M in advertising strategies promoting all bank products, services and community involvement. • Incorporated an image-building campaign during a company-wide name change initiative. • Produced marketing pieces in house, including monthly employee newsletter.• Assisted with the development & administration of staff sales objectives and incentives.• Maintained brochures and other marketing materials for branch and special event use.• Assisted with new product development, rollout and training materials.• Organized all employee functions, such as the Employee Awards Banquet,Employee Christmas Party, CEO Club Dinner, Anniversary Luncheon and more.• Implemented home show participation and coordinated employee representation, facility setup, and supply distribution for each show.• Composed master annual business and budget document for the entire financial institution.• Organized grand openings, ribbon cuttings, appreciation days & chamber events.• Handled all new employees press releases and photography for press inclusion.• Launched a new more user-friendly, sales-oriented company website in spring2010 & maintained its content, applications and functionality.• Lead the charitable giving and sponsorships category of the financial institution.

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  Graham Group

  • Senior Account Executive

    • Jan 2005 - Sep 2007