Experience

• 

  Insignia Systems, Inc.

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Senior Art Director

    • Oct 2020 - Present

    • Lead all of digital within creative team from start to finish. Execute static & rich media within mobile programs, social ads and more for all clients• Art Direct, train and mentor designers/production artists. Suggest improvements to increase the quality and ensure that standards are met• Design on a variety of media formats - in-store printed signage, corrugated printed merchandising and digital marketing programs for Insignia’s CPG clients which include nationally known brands in the industry• Work closely with sales team to understand the needs of clients, develop mock up designs, produce final press files and do press checks of all tactics• Manage the workflow of projects on the team and allocate balanced workload• Collaborate closely with Chief Growth Officer to develop corporate marketing materials, collateral, assets and sales materials, print ads and digital marketing executions• Develop internal processes that take client’s creative needs from contract through execution• Manage relationships with external partners/vendors, maintain timelines, and oversee full execution of programs• Member of the Employee Engagement Committee that organizes company events and activities (virtual and in-person) to boost morale, manage quarterly awards and show all employees their value to the company

  • Art Director

    • Oct 2018 - Oct 2020

    • Lead all of digital within creative team from start to finish. Execute static & rich media within mobile programs, social ads and more for all clients• Art Direct, train and mentor designers/production artists. Suggest improvements to increase the quality and ensure that standards are met• Design on a variety of media formats - in-store printed signage, corrugated printed merchandising and digital marketing programs for Insignia’s CPG clients which include nationally known brands in the industry• Work closely with sales team to understand the needs of clients, develop mock up designs, produce final press files and do press checks of all tactics• Manage the workflow of projects on the team and allocate balanced workload• Collaborate closely with Marketing Director and VP of Marketing to envision and develop corporate marketing materials, collateral, assets and sales materials for trade shows, print ads and digital marketing executions• Develop internal processes that take client’s creative needs from contract through execution• Manage relationships with external partners/vendors, maintain timelines, and oversee full execution of programs • Member of the Employee Engagement Committee that organizes company events, lunches and activities to boost morale, manage quarterly awards and show all employees their value to the company• Received award every quarter I have been with the company; awards are nominated by peers as well as leadership team members at Insignia Systems.

• 

  Gander Outdoors

  • Art Director

    • May 2017 - Jun 2018

    • Key member in developing brand of the new company’s core values; color palettes, brand standard guidelines and overall look of collateral and in-store signage across multiple channels• Manage, train and mentor team of graphic designers• In charge of in-store signage for big box retailer; concept and design to print• Art direction and styling photo shoots in studio and on-location; tabletop, vignette, propping, location scouting, product photography and image selection• Concept and design product development brand names, logos, and signage• Maintaining graphic consistency across all deliverables including print, social, OOH, ISM• Leading and collaborating on all phases of creative life cycle for promotional materials• Works cross functionally with creative, marketing and merchandising teams within the large family of brands for successful execution of design and print collateral• Spearheading efforts to find with work efficiencies and new processes with 50% reduced headcount

  • Senior Graphic Designer

    • Sep 2010 - May 2017

    • Conceive, design and produce creative initiatives including: printed and digital circulars, direct-mailers, signs, brochures and marketing collateral• Art direction and styling photo shoots in studio and on-location; tabletop, vignette, propping, location scouting, product consulting/photography and image selection• Lead designer in private label package design; this initiative included competitive research, naming exploration, logo conception, substrate review, package and tag design, focus group testing and production • Video production; create art cards, partner with creative director and post-house on final editing• Key member in the development and implementation of an automated, data-driven photography/asset management tool. Customizing to Gander Mtn. preferences, including asset naming convention, real-time online proofing, data storage, tracking, and ultimately streamlining cross-functioning work flows• Collaborating with merchants on all phases of creative life cycle for promotional materials• Strong knowledge of visual and corporate identity and branding• Member of the Gander C.R.E.W, an internal events team that drives culture change, social engagement and boosts morale

• 

  North American Media Group, Inc.

  • Assitant Art Director

    • Dec 2006 - Oct 2009

    • Conceive, design and produce creative initiatives; including magazine publications such as Today’s Creative Home Arts & PGA Tour Partners, editorial feature stories for the History Channel & North American Hunter, media kits and overflow collateral requests• Simultaneously juggled multiple publications and supported cross-functioning staff to set goals and accomplish them within a set time frame • Art direction and styling photo shoots in studio and on-location; tabletop, vignette, propping, location scouting, product consulting/photography and image selection• Lead designer on publication re-brand for the PGA Tour Magazine. Elevating the look and feel of the magazine and inspiring our subscribers• Converted/reformatted vendor supplied art, prepared files for press and approved printer proofs for color and errors

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  Anagram International

  • Graphic Designer

    • Jun 2001 - Dec 2006

    • Responsible for all collateral materials in marketing department including catalog design and layout, sell sheets, packaging, balloon design• In-house digital photography and studio photo shoots• Trade show execution

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  Sir Speedy, Inc.

  • Graphic Designer

    • Jun 1998 - Dec 2001

    • Graphic design and customer service for print materials including logos, letterhead, brochures, and newsletters at satellite location• Full service bindery and complex copy work